Beemok Hospitality
Social Media Community Manager
Beemok Hospitality, Washington, District Of Columbia, United States, 20001
Social Media Community Manager
The Social Media Community Manager will play a pivotal role in developing and maintaining a dynamic online presence for BHC's growing portfolio of hospitality brands. This role requires a highly collaborative and strategic individual who thrives in a fast-paced, luxury-focused environment. Reporting to the Senior Marketing Manager, this individual will lead the execution of BHC's multi-brand social media presence, paid digital strategy, community engagement, and influencer programming. Working cross-functionally with the Creative Team and brand stakeholders, the Social Media Community Manager will ensure cohesive storytelling across all digital platforms and act as the voice of our brands in real time. The ideal candidate will be passionate about luxury hospitality, fluent in social trends, and adept at building community and loyalty through engaging, authentic, and innovative content and interactions. Duties & Responsibilities: Collaborate with the Creative Team to plan and schedule content for social channels including: The Charleston Place (Instagram, Facebook) The Cooper (Instagram, Facebook) Charleston Grill and Sorelle (Instagram, Facebook) The Riviera (Instagram, Facebook) American Gardens (Instagram, Facebook) BHC (Instagram) Create, plan and schedule content for Linkedin including: The Charleston Place (LinkedIn) The Cooper (LinkedIn) BHC (LinkedIn) Manage paid social advertising campaigns including budgeting, content coordination with Creative team, targeting, and performance reporting for: Charleston Grill, Thoroughbred Club, The Palmetto Caf, Meeting at Market, The Spa, and Sorelle Oversee all aspects of community management: Respond to follower comments and DMs across all platforms Monitor brand mentions and participate in social listening Identify and execute real-time engagement and surprise-and-delight moments to foster loyalty Develop and manage influencer partnership strategies: Vet and negotiate influencer collaborations aligned with brand values Coordinate hosted stays, experiences, and brand activations Maintain tracking of deliverables, usage rights, and campaign reporting Provide social media support for high-profile launches, seasonal campaigns, and events Stay ahead of platform updates and social trends to identify new opportunities for engagement and growth Monitor analytics and KPIs to inform strategy and continuously optimize performance Collaborate with Creative, PR, Events, and Marketing teams to ensure message alignment and cohesive storytelling Required Skills & Experience: Minimum of 2-5 years of experience managing social media for high-end hospitality, luxury, or lifestyle brands Proven success with paid ad strategy and execution on Meta and LinkedIn platforms Strong copywriting skills with a keen understanding of brand voice, visual storytelling, and audience engagement Proficiency in social scheduling and analytics tools (e.g., Brand Watch, Meta Ads Manager) Demonstrated experience in influencer marketing and creator partnerships A naturally empathetic and attentive communicator who thrives on customer engagement Comfortable working cross-functionally and managing multiple brand accounts simultaneously Highly organized, creative, and adaptable to changing priorities Bachelor's degree in marketing, communications, hospitality, or related field preferred BHC is an equal employment opportunity employer. Employment decisions are based on merit and business needs, and are not based on race, color, sex (including pregnancy, childbirth, and related medical conditions), citizenship status, national origin, ancestry, gender identity or expression, sexual orientation, age, religion, creed, physical or mental disability, marital status, veteran status, uniformed service, political affiliation, genetic information, or any other factor or characteristic protected by applicable law. BHC participates in E-Verify.
The Social Media Community Manager will play a pivotal role in developing and maintaining a dynamic online presence for BHC's growing portfolio of hospitality brands. This role requires a highly collaborative and strategic individual who thrives in a fast-paced, luxury-focused environment. Reporting to the Senior Marketing Manager, this individual will lead the execution of BHC's multi-brand social media presence, paid digital strategy, community engagement, and influencer programming. Working cross-functionally with the Creative Team and brand stakeholders, the Social Media Community Manager will ensure cohesive storytelling across all digital platforms and act as the voice of our brands in real time. The ideal candidate will be passionate about luxury hospitality, fluent in social trends, and adept at building community and loyalty through engaging, authentic, and innovative content and interactions. Duties & Responsibilities: Collaborate with the Creative Team to plan and schedule content for social channels including: The Charleston Place (Instagram, Facebook) The Cooper (Instagram, Facebook) Charleston Grill and Sorelle (Instagram, Facebook) The Riviera (Instagram, Facebook) American Gardens (Instagram, Facebook) BHC (Instagram) Create, plan and schedule content for Linkedin including: The Charleston Place (LinkedIn) The Cooper (LinkedIn) BHC (LinkedIn) Manage paid social advertising campaigns including budgeting, content coordination with Creative team, targeting, and performance reporting for: Charleston Grill, Thoroughbred Club, The Palmetto Caf, Meeting at Market, The Spa, and Sorelle Oversee all aspects of community management: Respond to follower comments and DMs across all platforms Monitor brand mentions and participate in social listening Identify and execute real-time engagement and surprise-and-delight moments to foster loyalty Develop and manage influencer partnership strategies: Vet and negotiate influencer collaborations aligned with brand values Coordinate hosted stays, experiences, and brand activations Maintain tracking of deliverables, usage rights, and campaign reporting Provide social media support for high-profile launches, seasonal campaigns, and events Stay ahead of platform updates and social trends to identify new opportunities for engagement and growth Monitor analytics and KPIs to inform strategy and continuously optimize performance Collaborate with Creative, PR, Events, and Marketing teams to ensure message alignment and cohesive storytelling Required Skills & Experience: Minimum of 2-5 years of experience managing social media for high-end hospitality, luxury, or lifestyle brands Proven success with paid ad strategy and execution on Meta and LinkedIn platforms Strong copywriting skills with a keen understanding of brand voice, visual storytelling, and audience engagement Proficiency in social scheduling and analytics tools (e.g., Brand Watch, Meta Ads Manager) Demonstrated experience in influencer marketing and creator partnerships A naturally empathetic and attentive communicator who thrives on customer engagement Comfortable working cross-functionally and managing multiple brand accounts simultaneously Highly organized, creative, and adaptable to changing priorities Bachelor's degree in marketing, communications, hospitality, or related field preferred BHC is an equal employment opportunity employer. Employment decisions are based on merit and business needs, and are not based on race, color, sex (including pregnancy, childbirth, and related medical conditions), citizenship status, national origin, ancestry, gender identity or expression, sexual orientation, age, religion, creed, physical or mental disability, marital status, veteran status, uniformed service, political affiliation, genetic information, or any other factor or characteristic protected by applicable law. BHC participates in E-Verify.