Associate Marketing Manager, Lifecycle

Get AI-powered advice on this job and more exclusive features. With over 70 years of backyard cooking experience, Middleby Outdoor has three of the top brands in outdoor cooking (Char-Griller, Masterbuilt and Kamado Joe). We strive for excellence in designing and building the most innovative products in the industry and markets we serve. We create a work environment that is conducive to building long-term employees who are motivated and dedicated to manufacturing quality products while upholding the highest standards in business ethics. Our mission is to build great products and greater relationships with a vision to lead the way with integrity and intelligence. SUMMARY The Lifecycle Associate Marketing Manager will work with a cross-functional team that is charged with creating best-in-class content to attract, convert and retain consumers that ultimately leads to an increase in revenue. This role requires analytical skills and comfort working with various communication methods along with the ability to function effectively within a cross-functional team and drive projects to successful, timely completion. ESSENTIAL DUTIES AND RESPONSIBILITIES Lead end-to-end management of email and app notifications, along with other acquisition, retention, engagement and loyalty programs Implement comprehensive strategy and execution that optimizes the stages of the journey from acquisition and onboarding to loyalty and advocacy Design consumer journeys/flows are that personalized, rooted in data, and drive loyalty and conversion Create compelling offers that drive revenue on D2C websites Partner with Graphics team to support website promotions and create email content Analyze consumer behavior and engagement patterns to identify actionable insights and strategic opportunities Continuously test and optimize programs to drive improvements with existing communications and create new automations/flows Copywriting & messaging: write and publish web content including but not limited to blog and recipe content. Create clear messaging within Email, App Push, SMS, etc. that converts Be a creative thinker and problem solver with skills in collaboration and idea generation Other duties as assigned QUALIFICATIONS Hands-on experience in Klaviyo Expertise in email and SMS marketing best practices segmentation, deliverability, copy, design, and automation. Experience with loyalty programs is a plus Experience with Google Analytics or similar web analytics platforms Detail-oriented and committed to delivering high-quality Advanced-level in Microsoft Office (Word, Excel, Outlook, PowerPoint) Asana experience is a plus AI experience is a plus Knowledge of A/B testing methodologies and an optimization mindset Experience working in a multi-brand environment is a plus Ability to thrive in a fast-paced environment; ability to adapt Willingness to learn new technologies and techniques Ability to work collaboratively within a team Self-motivated, proactive, and resourceful, with a positive, professional attitude Passion to change the outdoor cooking experience and contribute to the company vision EDUCATION/EXPERIENCE 3-5 years of experience in lifecycle management Bachelor's Degree in business, marketing, advertising or other related field WORK ENVIRONMENT Hybrid work in office environment Knowledgeable of office administration principles, practices and techniques Dedicated to company and personal core values BENEFITS Competitive salary and bonus structure Health Savings Account with a company paid HSA contribution when enrolled in the traditional high deductible BCBS medical plan with HSA Dental and vision plans Legal and supplemental insurance available 401(k) Match Paid parental and major medical leave Company paid basic life, AD&D, short-term and long-term disability insurance Employee assistance program Employee discounts and rewards ABOUT THE COMPANY Learn more about our story and our products at www.chargriller.com, www.masterbuilt.com, and www.kamadojoe.com. Middleby Outdoor is a subsidiary of Middleby Corporation. Middleby Corporation is a fast-growing and profitable global manufacturer of commercial foodservice, food processing and residential cooking equipment with approximately $4 billion in revenue headquartered in Elgin, IL. Sales of the companys products are marketed under 100+ different brands. The company has 55+ manufacturing operations (including 20+ international) and 10 international distribution offices. Middleby has grown from approximately $100 million in revenues since 2001 and was named a Fortune Magazines Fastest Growing Company in 2014 and 2015. Forbes included Middleby in their list of the World's Best Employers for 2021. Middleby Outdoor proudly supports diversity in the workplace and is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability or protected veteran status. Seniority level

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Not Applicable Employment type

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Full-time Job function

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Marketing Industries

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