At Constant Contact, we are seriously awesome people who take ownership and make an impact by operating with the mindset, integrity and courage of a small business owner. There's something so profoundly rewarding about knowing that your work is empowering people everywhere to pursue their dreams . Here, we all play an integral part in helping business owners, entrepreneurs, non-profits and individuals to succeed by giving them all the help and tools they need to grow online. We're energized by new challenges and new possibilities-and we're just getting started!
We are seeking a strategic and execution-focused Mid-market and Enterprise Growth Lead to create and execute a mid-market and enterprise go to market strategy and develop and scale programs that generate and accelerate mid-market and enterprise demand. This is a critical role responsible for building pipeline , accelerating conversion , and driving revenue from mid and larger businesses, franchises, organizations, multi-location brands, and enterprise customers.
You will bring a deep understanding of mid-market and enterprise marketing motions , including ABM/industry marketing , field marketing, intent-based targeting , and multi-channel orchestration , and know how to operationalize demand gen across a sophisticated MarTech stack. You'll partner closely with Sales, Product Marketing, Brand, and RevOps to deliver measurable growth and help us win in this new market.
What you'll do:
Mid-market and Enterprise Demand Generation Strategy
- Define and execute a comprehensive mid-market and enterprise demand generation strategy, including acquisition, nurturing, and pipeline acceleration tactics across digital, email, content, events, webinars, paid media, and ABM programs.
- Identify and prioritize mid-market and enterprise segments and buyer personas, building campaigns and experiences tailored to their unique needs and buying cycles.
- Collaborate with Sales to align on