Overview
Constant Contact is seeking a strategic and execution-focused Mid-market and Enterprise Growth Lead to create and execute a mid-market and enterprise go-to-market strategy and develop and scale programs that generate and accelerate mid-market and enterprise demand. This role is responsible for building pipeline, accelerating conversion, and driving revenue from mid and larger businesses, franchises, organizations, multi-location brands, and enterprise customers. You will bring a deep understanding of mid-market and enterprise marketing motions, including ABM/industry marketing, field marketing, intent-based targeting, and multi-channel orchestration, and know how to operationalize demand gen across a sophisticated MarTech stack. You’ll partner closely with Sales, Product Marketing, Brand, and RevOps to deliver measurable growth and help us win in this new market.
What You’ll Do
- Mid-market and Enterprise Demand Generation Strategy — Define and execute a comprehensive global mid-market and enterprise demand generation strategy, including acquisition, nurturing, and pipeline acceleration tactics across digital, email, content, events, webinars, paid media, and ABM programs.
- Segment & Campaign Targeting — Identify and prioritize mid-market and enterprise segments and buyer personas, building campaigns and experiences tailored to their unique needs and buying cycles.
- Collaboration with Sales — Collaborate with Sales to align on