Constant Contact
Director, Mid-Market and Enterprise Growth
Constant Contact, Boston, Massachusetts, us, 02298
Overview
Constant Contact is seeking a strategic and execution-focused Mid-market and Enterprise Growth Lead to create and execute a mid-market and enterprise go-to-market strategy and develop and scale programs that generate and accelerate mid-market and enterprise demand. This role is responsible for building pipeline, accelerating conversion, and driving revenue from mid and larger businesses, franchises, organizations, multi-location brands, and enterprise customers. You will bring a deep understanding of mid-market and enterprise marketing motions, including ABM/industry marketing, field marketing, intent-based targeting, and multi-channel orchestration, and know how to operationalize demand gen across a sophisticated MarTech stack. You’ll partner closely with Sales, Product Marketing, Brand, and RevOps to deliver measurable growth and help us win in this new market. What You’ll Do
Mid-market and Enterprise Demand Generation Strategy
— Define and execute a comprehensive global mid-market and enterprise demand generation strategy, including acquisition, nurturing, and pipeline acceleration tactics across digital, email, content, events, webinars, paid media, and ABM programs. Segment & Campaign Targeting
— Identify and prioritize mid-market and enterprise segments and buyer personas, building campaigns and experiences tailored to their unique needs and buying cycles. Collaboration with Sales
— Collaborate with Sales to align on account targeting, pipeline goals, lead scoring, and conversion metrics. Channel Ownership & Optimization
— Partner with channel leads and own performance across channels including LinkedIn Ads, programmatic display, industry events, outbound email, third-party partnerships, and syndication, plus end-to-end campaign planning and execution. Data-Driven Personalization
— Leverage first- and third-party data, firmographics, and intent signals to personalize outreach and improve performance. Tech Stack & Marketing Operations
— Operate within a modern B2B tech stack (Salesforce, Demandbase, intent, data enrichment tools, landing page platforms, BI/attribution) and build robust tracking and measurement plans to assess ROI, lead quality, funnel velocity, and CAC/LTV. Optimization & Testing
— Continuously optimize programs through A/B testing, funnel diagnostics, and predictive modeling. Cross-Functional Collaboration
— Partner with Sales Enablement and Product Marketing to ensure campaigns align with messaging, ICPs, and product priorities; work with RevOps and Analytics to maintain campaign hygiene and attribution accuracy; align with Customer Marketing for upsell/cross-sell programs. Who You Are
8–12+ years of global B2B growth marketing experience, with a strong focus on mid-market and enterprise SaaS Proven track record of generating qualified pipeline and driving revenue through multi-channel enterprise programs Hands-on experience with key growth tools: Salesforce CRM and marketing automation, Demandbase, and reporting tools such as Tableau Strong understanding of mid-market and enterprise buying behavior and multi-stakeholder engagement Experience collaborating with Sales, Product, and RevOps teams in high-growth, performance-driven environments Experience with post-sale or expansion motions, especially for verticals with multiple locations or buyers Data-driven and analytical mindset — you use insights to build hypotheses, prioritize resources, and iterate fast Excellent communicator and cross-functional influencer who can align diverse stakeholders around strategic goals The specific salary offered to a candidate may be influenced by a variety of factors including the candidate’s experience, their education and work location. In addition, some roles may be eligible for additional on target commission pay or bonus. The compensation package includes health and welfare benefits including paid leave. Compensation
Pay Transparency - All Full Time Employees $151,200—$189,000 USD Why You’ll Love Us
We celebrate one another’s differences. We are proud of our culture of diversity and inclusion, and we’re always working hard to strengthen and improve this culture. We have programs in place that bring us together on important issues and provide educational opportunities for all employees. Join the experts. If you’re passionate about supporting businesses and organizations, you won’t find a better spot to share your talent. We’re dedicated to improving the quality of our product from a customer standpoint and have a true desire to enable the success of businesses, non-profit organizations, and community groups. You’ll have opportunities to grow your career. We encourage and support our team members to learn different aspects of the business, take on stretch assignments, seek coaching opportunities and professional development opportunities. A generous paid time off policy and a competitive benefits package that supports the health and well-being of you and your family. Constant Contact is an equal opportunity employer. We do not discriminate on the basis of race, color, religion, sex, gender, gender identity, national origin, citizenship, age, disability, sexual orientation, genetic information, veteran status or any other status protected under applicable law. If you require accessibility assistance applying for open positions, please contact talentacquisition@constantcontact.com. The contractor will not discharge or discriminate against employees or applicants who have inquired about or discussed their own pay or the pay of another employee or applicant, except as permitted by law and as required by 41 CFR 60-1.35(c). Application Deadline: 30 days. We may fill this job opening prior to the deadline if a candidate is selected by us.
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Constant Contact is seeking a strategic and execution-focused Mid-market and Enterprise Growth Lead to create and execute a mid-market and enterprise go-to-market strategy and develop and scale programs that generate and accelerate mid-market and enterprise demand. This role is responsible for building pipeline, accelerating conversion, and driving revenue from mid and larger businesses, franchises, organizations, multi-location brands, and enterprise customers. You will bring a deep understanding of mid-market and enterprise marketing motions, including ABM/industry marketing, field marketing, intent-based targeting, and multi-channel orchestration, and know how to operationalize demand gen across a sophisticated MarTech stack. You’ll partner closely with Sales, Product Marketing, Brand, and RevOps to deliver measurable growth and help us win in this new market. What You’ll Do
Mid-market and Enterprise Demand Generation Strategy
— Define and execute a comprehensive global mid-market and enterprise demand generation strategy, including acquisition, nurturing, and pipeline acceleration tactics across digital, email, content, events, webinars, paid media, and ABM programs. Segment & Campaign Targeting
— Identify and prioritize mid-market and enterprise segments and buyer personas, building campaigns and experiences tailored to their unique needs and buying cycles. Collaboration with Sales
— Collaborate with Sales to align on account targeting, pipeline goals, lead scoring, and conversion metrics. Channel Ownership & Optimization
— Partner with channel leads and own performance across channels including LinkedIn Ads, programmatic display, industry events, outbound email, third-party partnerships, and syndication, plus end-to-end campaign planning and execution. Data-Driven Personalization
— Leverage first- and third-party data, firmographics, and intent signals to personalize outreach and improve performance. Tech Stack & Marketing Operations
— Operate within a modern B2B tech stack (Salesforce, Demandbase, intent, data enrichment tools, landing page platforms, BI/attribution) and build robust tracking and measurement plans to assess ROI, lead quality, funnel velocity, and CAC/LTV. Optimization & Testing
— Continuously optimize programs through A/B testing, funnel diagnostics, and predictive modeling. Cross-Functional Collaboration
— Partner with Sales Enablement and Product Marketing to ensure campaigns align with messaging, ICPs, and product priorities; work with RevOps and Analytics to maintain campaign hygiene and attribution accuracy; align with Customer Marketing for upsell/cross-sell programs. Who You Are
8–12+ years of global B2B growth marketing experience, with a strong focus on mid-market and enterprise SaaS Proven track record of generating qualified pipeline and driving revenue through multi-channel enterprise programs Hands-on experience with key growth tools: Salesforce CRM and marketing automation, Demandbase, and reporting tools such as Tableau Strong understanding of mid-market and enterprise buying behavior and multi-stakeholder engagement Experience collaborating with Sales, Product, and RevOps teams in high-growth, performance-driven environments Experience with post-sale or expansion motions, especially for verticals with multiple locations or buyers Data-driven and analytical mindset — you use insights to build hypotheses, prioritize resources, and iterate fast Excellent communicator and cross-functional influencer who can align diverse stakeholders around strategic goals The specific salary offered to a candidate may be influenced by a variety of factors including the candidate’s experience, their education and work location. In addition, some roles may be eligible for additional on target commission pay or bonus. The compensation package includes health and welfare benefits including paid leave. Compensation
Pay Transparency - All Full Time Employees $151,200—$189,000 USD Why You’ll Love Us
We celebrate one another’s differences. We are proud of our culture of diversity and inclusion, and we’re always working hard to strengthen and improve this culture. We have programs in place that bring us together on important issues and provide educational opportunities for all employees. Join the experts. If you’re passionate about supporting businesses and organizations, you won’t find a better spot to share your talent. We’re dedicated to improving the quality of our product from a customer standpoint and have a true desire to enable the success of businesses, non-profit organizations, and community groups. You’ll have opportunities to grow your career. We encourage and support our team members to learn different aspects of the business, take on stretch assignments, seek coaching opportunities and professional development opportunities. A generous paid time off policy and a competitive benefits package that supports the health and well-being of you and your family. Constant Contact is an equal opportunity employer. We do not discriminate on the basis of race, color, religion, sex, gender, gender identity, national origin, citizenship, age, disability, sexual orientation, genetic information, veteran status or any other status protected under applicable law. If you require accessibility assistance applying for open positions, please contact talentacquisition@constantcontact.com. The contractor will not discharge or discriminate against employees or applicants who have inquired about or discussed their own pay or the pay of another employee or applicant, except as permitted by law and as required by 41 CFR 60-1.35(c). Application Deadline: 30 days. We may fill this job opening prior to the deadline if a candidate is selected by us.
#J-18808-Ljbffr