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Job Purpose
The Vice President of Marketing is a strategic and operational leader responsible for defining and executing a comprehensive marketing vision that drives growth across all business lines—equipment sales, rentals, aftermarket service, and parts—with a focus on industry-specific growth in the construction, mining, and energy markets. Serving as a key member of the senior leadership team, the VP of Marketing will lead the development and execution of the company’s brand, demand generation, customer engagement, and digital strategy – looking to fuel revenue growth, enhance the customer experience, and strengthen the company’s leadership position.
Responsibilities
- Strategic Marketing Leadership: Develop and execute a marketing strategy that drives growth, aligns with revenue goals, and guides company positioning and messaging.
- Rental and Aftermarket Marketing: Design campaigns to increase fleet utilization, promote maintenance, and develop loyalty strategies.
- Vertical Market Strategy: Create segment-specific messaging for construction, mining, and power markets, and track performance.
- Caterpillar, Inc. Collaboration: Ensure brand alignment, co-create marketing programs, and participate in advisory groups.
- Digital Marketing & Demand Generation: Lead digital transformation, develop campaigns, and measure performance with KPIs.
- Field Marketing & Regional Execution: Build regional marketing playbooks, support events, and utilize VOC and NPS insights.
- Brand & Communications: Manage all communications, oversee content creation, and ensure brand consistency.
- Team Leadership & Budget Management: Lead marketing teams, define goals, manage budgets, and oversee vendors.
Qualifications
- Bachelor’s degree in Marketing, Business, Communications, or related; MBA preferred.
- 10+ years in marketing leadership within heavy equipment, energy, or industrial sectors.
- Proven success in demand generation, digital marketing, and team leadership.
- Experience with OEM partnerships, CRM, and marketing automation platforms.
- Strong leadership, strategic thinking, communication, and industry knowledge.
Additional Information
Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities. The contractor will not discriminate against employees or applicants regarding pay or discussions thereof, in accordance with legal guidelines.
Job Details
- Seniority level: Executive
- Employment type: Full-time
- Job function: Marketing and Sales
- Industries: Machinery Manufacturing
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