ASM International
This range is provided by ASM International. Your actual pay will be based on your skills and experience talk with your recruiter to learn more.
Base pay range
$70,000.00/yr - $75,000.00/yr Direct message the job poster from ASM International ASM International is seeking a Digital Marketing Specialist to execute and optimize our digital marketing efforts across email, CRM, SEO, and advertising platforms. This role is both technical and strategic, focused on efficient campaign delivery, data-driven insights, and digital infrastructure oversight, including the structure, consistency, and branding of website content. As a key member of the marketing team, the Digital Marketing Specialist will manage campaign deployment through Salesforce Marketing Cloud, oversee CRM list development, support SEO improvements, and analyze marketing performance using platforms including HUM and MonsterInsights. Build and deploy email campaigns using Salesforce Marketing Cloud, including audience segmentation, A/B testing, and performance tracking. Ensure deliverability and alignment with content and branding standards. Manage CRM list segmentation, deduplication, and data hygiene practices. Collaborate with internal teams to ensure targeted, accurate messaging. Monitor and support search engine optimization across ASMs websites. Monitor structure and consistency of ASM website content, reviewing updates from content builders to ensure they follow ASM branding, formatting, and SEO best practices. Recommend improvements to site architecture and user flow for marketing campaigns. Launch and monitor LinkedIn Ads and Google Ads, optimizing campaigns for performance. Implement UTM parameters, lead capture forms, and automation workflows. Use HUM, MonsterInsights, and Google Analytics to analyze digital engagement (email, web, ads) and generate actionable performance reports. Work closely with the Content and Graphic Design team to align campaign timing and assets. Support cross-channel campaign integration, consistency, and best practices. Qualifications: Bachelors degree in Marketing, Communications, Digital Media, or a related field. Minimum 5 years of experience in digital marketing or marketing operations. Proficient in Salesforce Marketing Cloud or similar enterprise email platform. Familiarity with CRM systems, UTM tracking, lead generation workflows, and automation. Experience using Google Analytics, HUM, MonsterInsights, Google Ads, and LinkedIn Ads. Strong understanding of SEO fundamentals and best practices. Highly analytical with strong attention to detail and organizational skills. Excellent communication skills and a proactive, collaborative mindset. About ASM International As the worlds largest and most established materials information society, ASM connects a global network of materials experts and provides access to trusted materials information through reference content, data and research, education courses, and international events. Mission: To gather, process, and disseminate materials information globally through education, networking, and professional development. Vision: To be the leading global resource for materials information. Seniority level
Seniority level
Associate Employment type
Employment type
Full-time Job function
Job function
Marketing Industries
Non-profit Organizations Referrals increase your chances of interviewing at ASM International by 2x Inferred from the description for this job
Medical insurance Vision insurance 401(k) Tuition assistance Disability insurance Get notified about new Digital Marketing Specialist jobs in
Novelty, OH . Content Creator and Social Media Specialist
Cleveland, OH $64,000.00-$69,000.00 1 week ago Cleveland, OH $52,000.00-$65,000.00 4 days ago Cleveland, OH $39,000.00-$45,000.00 3 days ago Cleveland, OH $72,100.00-$134,900.00 2 days ago Greater Cleveland $50,000.00-$65,000.00 1 week ago Cleveland, OH $120,000.00-$165,000.00 3 days ago Perry, OH $90,000.00-$120,000.00 2 weeks ago Adjunct Faculty, Marketing (Social Media Marketing)
Cleveland, OH $70,000.00-$95,000.00 4 days ago Brooklyn, OH $80,000.00-$85,000.00 5 days ago Greater Cleveland $56,000.00-$58,000.00 2 weeks ago Business and Marketing Coordinator, Mid-Level
Business Marketing Manager, DXR (Chicago, IL, Cleveland, OH, or Cambridge, MA)
Cleveland, OH $120,000.00-$216,000.00 5 days ago Were unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI. #J-18808-Ljbffr
$70,000.00/yr - $75,000.00/yr Direct message the job poster from ASM International ASM International is seeking a Digital Marketing Specialist to execute and optimize our digital marketing efforts across email, CRM, SEO, and advertising platforms. This role is both technical and strategic, focused on efficient campaign delivery, data-driven insights, and digital infrastructure oversight, including the structure, consistency, and branding of website content. As a key member of the marketing team, the Digital Marketing Specialist will manage campaign deployment through Salesforce Marketing Cloud, oversee CRM list development, support SEO improvements, and analyze marketing performance using platforms including HUM and MonsterInsights. Build and deploy email campaigns using Salesforce Marketing Cloud, including audience segmentation, A/B testing, and performance tracking. Ensure deliverability and alignment with content and branding standards. Manage CRM list segmentation, deduplication, and data hygiene practices. Collaborate with internal teams to ensure targeted, accurate messaging. Monitor and support search engine optimization across ASMs websites. Monitor structure and consistency of ASM website content, reviewing updates from content builders to ensure they follow ASM branding, formatting, and SEO best practices. Recommend improvements to site architecture and user flow for marketing campaigns. Launch and monitor LinkedIn Ads and Google Ads, optimizing campaigns for performance. Implement UTM parameters, lead capture forms, and automation workflows. Use HUM, MonsterInsights, and Google Analytics to analyze digital engagement (email, web, ads) and generate actionable performance reports. Work closely with the Content and Graphic Design team to align campaign timing and assets. Support cross-channel campaign integration, consistency, and best practices. Qualifications: Bachelors degree in Marketing, Communications, Digital Media, or a related field. Minimum 5 years of experience in digital marketing or marketing operations. Proficient in Salesforce Marketing Cloud or similar enterprise email platform. Familiarity with CRM systems, UTM tracking, lead generation workflows, and automation. Experience using Google Analytics, HUM, MonsterInsights, Google Ads, and LinkedIn Ads. Strong understanding of SEO fundamentals and best practices. Highly analytical with strong attention to detail and organizational skills. Excellent communication skills and a proactive, collaborative mindset. About ASM International As the worlds largest and most established materials information society, ASM connects a global network of materials experts and provides access to trusted materials information through reference content, data and research, education courses, and international events. Mission: To gather, process, and disseminate materials information globally through education, networking, and professional development. Vision: To be the leading global resource for materials information. Seniority level
Seniority level
Associate Employment type
Employment type
Full-time Job function
Job function
Marketing Industries
Non-profit Organizations Referrals increase your chances of interviewing at ASM International by 2x Inferred from the description for this job
Medical insurance Vision insurance 401(k) Tuition assistance Disability insurance Get notified about new Digital Marketing Specialist jobs in
Novelty, OH . Content Creator and Social Media Specialist
Cleveland, OH $64,000.00-$69,000.00 1 week ago Cleveland, OH $52,000.00-$65,000.00 4 days ago Cleveland, OH $39,000.00-$45,000.00 3 days ago Cleveland, OH $72,100.00-$134,900.00 2 days ago Greater Cleveland $50,000.00-$65,000.00 1 week ago Cleveland, OH $120,000.00-$165,000.00 3 days ago Perry, OH $90,000.00-$120,000.00 2 weeks ago Adjunct Faculty, Marketing (Social Media Marketing)
Cleveland, OH $70,000.00-$95,000.00 4 days ago Brooklyn, OH $80,000.00-$85,000.00 5 days ago Greater Cleveland $56,000.00-$58,000.00 2 weeks ago Business and Marketing Coordinator, Mid-Level
Business Marketing Manager, DXR (Chicago, IL, Cleveland, OH, or Cambridge, MA)
Cleveland, OH $120,000.00-$216,000.00 5 days ago Were unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI. #J-18808-Ljbffr