FCI Residential Corporation
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Digital Marketing Manager
role at
FCI Residential Corporation 2 days ago Be among the first 25 applicants Join to apply for the
Digital Marketing Manager
role at
FCI Residential Corporation FCI Residential is a part of Florida Crystals Corporations real estate division, which focuses on multi-family residential development in urban and in-fill areas. The real estate division currently has approximately 3,300 units in the development process throughout Florida.
Overview
The Digital Marketing Manager is responsible for developing, implementing, and managing a comprehensive digital marketing strategy that aligns with the companys business objectives. This role combines a creative approach with a strong understanding of data analytics and emerging technologies, particularly AI tools. The manager will focus on producing high-quality, engaging content and campaigns across various digital platforms to drive brand awareness, audience engagement, and lead generation. In addition, the Digital Marketing Manager will play a pivotal role in showcasing our communities, engaging prospective and current residents, and strengthening our online presence to support leasing goals, drive occupancy, and enhance overall resident experience.
Detailed Roles & Responsibilities
Digital Marketing & Content Strategy
Develop and execute a cohesive digital marketing plan, including content creation, social media, SEO, and paid advertising, aligned with business and occupancy goals. Leverage AI-powered tools (e.g., ChatGPT, Canva AI, Gemini, Blaze) for ideation, copywriting, image/video creation, and trend analysis to improve efficiency and relevance. Manage a comprehensive content calendar ensuring timely, consistent, and on-brand messaging. Monitor industry trends, competitive activity, and emerging technologies to maintain a competitive advantage for all FCI Properties.
Social Media Management & Engagement
Oversee content creation, scheduling, and optimization for Facebook, Instagram, LinkedIn, YouTube, and community-specific platforms. Engage with audiences by responding to inquiries, comments, and reviews promptly and professionally. Build partnerships with influencers and community organizations to extend reach and generate user-generated content. Manage online reputation by monitoring and responding to reviews across Google, Apartments.com, Yelp, and other relevant platforms, using the power of JTurner.
Performance Analysis & Optimization
Track KPIs such as engagement, conversion rates, lead generation, and occupancy impact. Manage and optimize paid social and digital campaigns to maximize ROI. Implement SEO best practices and maintain with all our social and digital campaigns.
Collaboration & Training
Partner with property managers, leasing teams, sales, and customer service to ensure campaigns align with each communitys value proposition. Provide training and guidance on social media best practices, compliance, and emerging digital tools.
Essential Capabilities (knowledge, Skills, Abilities And Personal Attributes)
Creative, strategic thinker with strong problem-solving abilities. Strong written and verbal communication skills for creating compelling content and managing public interactions. Analytical mindset with the ability to interpret performance data and adjust strategies accordingly. Proficient in major social media platforms, digital ad management, and web analytics tools (Google Analytics, Meta Business Suite, etc.). Ability to manage multiple projects and deadlines in a fast-paced environment. Self-motivated and adaptable to evolving marketing trends and technologies.
Core Values
Honesty Integrity Competence Tenacity & Enthusiasm Creativity Professionalism Drive
Essential Education Requirements
Bachelors degree in Marketing, Communications, or related field preferred. Minimum of 23 years in digital marketing or social media management, preferably within property management, multifamily housing, or real estate. Hands-on experience with paid advertising campaigns required. Experience integrating AI tools into marketing workflows strongly preferred.
We are an equal opportunity employer. We do not discriminate on the basis of race, color, creed, religion, gender, sexual orientation, gender identity, age, national origin, disability, veteran status or any other category protected under federal, state, or local law. All employment is decided on the basis of qualifications, merit, and business need.
Seniority level
Seniority level
Entry level Employment type
Employment type
Full-time Job function
Job function
Marketing and Sales Referrals increase your chances of interviewing at FCI Residential Corporation by 2x Get notified about new Digital Marketing Manager jobs in
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Digital Marketing Manager
role at
FCI Residential Corporation 2 days ago Be among the first 25 applicants Join to apply for the
Digital Marketing Manager
role at
FCI Residential Corporation FCI Residential is a part of Florida Crystals Corporations real estate division, which focuses on multi-family residential development in urban and in-fill areas. The real estate division currently has approximately 3,300 units in the development process throughout Florida.
Overview
The Digital Marketing Manager is responsible for developing, implementing, and managing a comprehensive digital marketing strategy that aligns with the companys business objectives. This role combines a creative approach with a strong understanding of data analytics and emerging technologies, particularly AI tools. The manager will focus on producing high-quality, engaging content and campaigns across various digital platforms to drive brand awareness, audience engagement, and lead generation. In addition, the Digital Marketing Manager will play a pivotal role in showcasing our communities, engaging prospective and current residents, and strengthening our online presence to support leasing goals, drive occupancy, and enhance overall resident experience.
Detailed Roles & Responsibilities
Digital Marketing & Content Strategy
Develop and execute a cohesive digital marketing plan, including content creation, social media, SEO, and paid advertising, aligned with business and occupancy goals. Leverage AI-powered tools (e.g., ChatGPT, Canva AI, Gemini, Blaze) for ideation, copywriting, image/video creation, and trend analysis to improve efficiency and relevance. Manage a comprehensive content calendar ensuring timely, consistent, and on-brand messaging. Monitor industry trends, competitive activity, and emerging technologies to maintain a competitive advantage for all FCI Properties.
Social Media Management & Engagement
Oversee content creation, scheduling, and optimization for Facebook, Instagram, LinkedIn, YouTube, and community-specific platforms. Engage with audiences by responding to inquiries, comments, and reviews promptly and professionally. Build partnerships with influencers and community organizations to extend reach and generate user-generated content. Manage online reputation by monitoring and responding to reviews across Google, Apartments.com, Yelp, and other relevant platforms, using the power of JTurner.
Performance Analysis & Optimization
Track KPIs such as engagement, conversion rates, lead generation, and occupancy impact. Manage and optimize paid social and digital campaigns to maximize ROI. Implement SEO best practices and maintain with all our social and digital campaigns.
Collaboration & Training
Partner with property managers, leasing teams, sales, and customer service to ensure campaigns align with each communitys value proposition. Provide training and guidance on social media best practices, compliance, and emerging digital tools.
Essential Capabilities (knowledge, Skills, Abilities And Personal Attributes)
Creative, strategic thinker with strong problem-solving abilities. Strong written and verbal communication skills for creating compelling content and managing public interactions. Analytical mindset with the ability to interpret performance data and adjust strategies accordingly. Proficient in major social media platforms, digital ad management, and web analytics tools (Google Analytics, Meta Business Suite, etc.). Ability to manage multiple projects and deadlines in a fast-paced environment. Self-motivated and adaptable to evolving marketing trends and technologies.
Core Values
Honesty Integrity Competence Tenacity & Enthusiasm Creativity Professionalism Drive
Essential Education Requirements
Bachelors degree in Marketing, Communications, or related field preferred. Minimum of 23 years in digital marketing or social media management, preferably within property management, multifamily housing, or real estate. Hands-on experience with paid advertising campaigns required. Experience integrating AI tools into marketing workflows strongly preferred.
We are an equal opportunity employer. We do not discriminate on the basis of race, color, creed, religion, gender, sexual orientation, gender identity, age, national origin, disability, veteran status or any other category protected under federal, state, or local law. All employment is decided on the basis of qualifications, merit, and business need.
Seniority level
Seniority level
Entry level Employment type
Employment type
Full-time Job function
Job function
Marketing and Sales Referrals increase your chances of interviewing at FCI Residential Corporation by 2x Get notified about new Digital Marketing Manager jobs in
Boca Raton, FL . Marketing Director, Online Marketplaces- Amazon (On-Site)
Marketing Director, Online Marketplaces (On-Site)
Director - Public Relations & Marketing Communications - 992523
Boca Raton, FL $55,000.00-$65,000.00 2 weeks ago Deerfield Beach, FL $70,000.00-$80,000.00 2 weeks ago Fort Lauderdale, FL $85,000.00-$120,000.00 1 hour ago Coconut Creek, FL $80,000.00-$200,000.00 1 week ago Were unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI. #J-18808-Ljbffr