Steamboat Ski & Resort Corporation
Communications Manager - Year Round - Full Time
Steamboat Ski & Resort Corporation, Steamboat Springs, Colorado, United States, 80477
Communications Manager
Steamboat- Ski Town, U.S.A.
is known as the friendliest mountain destination on the planet, thanks to our western heritage and welcoming staff. We pride ourselves on hiring the best employees and providing the best experience in the industry. Our culture is supportive, challenging, passionate and committed and we believe that diversity makes us stronger. We are looking for unique individuals who exemplify these qualities and care about each other, our mission, our environment, and our communities. BESIDES WORKING SOMEWHERE AWESOME, WHAT'S IN IT FOR YOU? Free Alterra Mountain Pass for all eligible employees and eligible dependents for winter and summer, and a free IKON Pass to eligible employees* Discounted skiing and riding for friends and family of eligible employees* Vacation and Sick Time policies for eligible employees* to rest, relax and recharge Generous discounts on outdoor gear, apparel, rental cars, etc. Medical, dental, vision, life, AD&D, short term & long-term disability insurance, EAP, HSAs, FSAs, and more for Year Round, Flex Year Round, & Season-to-Season Employees. Apex-MEC (minimum essential coverage) plan available to all seasonal employees without an offer of major medical coverage. This plan helps cover preventive visits, urgent care visits, Free Telehealth, Limited Hospitalization, Prescription Drug Benefits and Free Multilingual Behavioral Health. 401(k) plan with generous company match Discounted tuition with partner online university for all Alterra Mountain Company employees to further their education Paid parental leave of up to 6 weeks for eligible employees* Free regional bus pass POSITION SUMMARY The Communications Manager is responsible for oversight of all Steamboat Ski & Resort Corporation Communications efforts including, but not limited to strategic implementation of public relations, internal/external communications, development communications, community relations and employee communications. This role supports the Director of Communications with developing and implementing PR and Communication plans, including community engagement and brand efforts. This industry expert provides guidance and interaction with resort leadership, Alterra leadership and communications counterparts across the enterprise; managing collaborations between departments, community stakeholders, resorts, third parties and more. Resume required, cover letter recommended. ESSENTIAL DUTIES Public Relations Planning and Execution Assist in the development and management of the annual public relations plan Delivering compelling brand stories to secure media coverage across local, national, and international outlets Main point of contact for resort media requests Develop and maintain long term relationships with local, domestic and online media contacts including television, radio, print, online, social, airline, lodging and travel industry partners, influencers and media stakeholders Initiate and support Media tours, and visits Act as resort spokesperson or assign appropriate spokesperson when needed Assist/Manage Crisis Communications Plan creation and implementation as needed. Assist Alterra Mountain Company's PR needs including resort development, Ikon pass messaging and company-wide campaigns Manage contracted PR and other third-party agencies including domestic Manage onsite press centers for events, as needed Oversee PR specific blogs including supporting marketing tactics, guest/community education and preventative reputation impacts Write and distribute resort press release, media alerts Assist marketing team with copywriting and editing needs; Unify all external messaging to contribute to brand reputation management Assist Corporate Responsibility, Sustainability, and Doing Good messaging/recognition Manage media outreach lists Manage snow messaging and media placement for weather content, including creation and distribution; contact management, etc. Assist with Airline Summit Ensure consistency in internal and external messaging across all resort business units Internal Communications Work with Director to create and manage internal communications plan strategy Strategize and manage overall approach to Field Guide employee communication tool Collaborate with necessary departments to create and deliver consistent on-brand narratives to staff Manage Employee Town Halls and VP Listening Sessions Support Director in crafting leadership messaging and talking points to ensure alignment between internal and external communications Work with the HR team to create and help manage an overall internal communication strategy Collaborate with Alterra Internal Communications Manager for enterprise-wide aligned messages Stakeholder Engagement and Community Relations with Corporate Responsibility Director, Development Director, Resort Transformation Director (etc.) Monitor and track stakeholder feedback and community conversations Develop scenario-based communication plans, public statements, and FAQs based on Foster relationships with key brand influencers, local community stakeholders, industry contacts Support guest relations and reputation management by collaborating/assisting Guest Relations department with Medallia survey responses Assist social media specialist with public and direct messages Community outreach initiatives including managing Full Steam Ahead community engagement, speaking engagements, etc. Other Duties As Assigned REQUIRED QUALIFICATIONS 5+ years of experience in tourism and/or hospitality or development communications, or equivalent agency experience preferred Well-versed in standard industry practices related to professional communications and public relations, including print and digital media Proven project management experience Excellent written and oral communication skills and organizational skills required; copywriting experience Established working contacts and relationships with Colorado, national and international hospitality, travel, and mainstream media Experience in community relations, including identifying and engaging key stakeholders such as residents, community leaders, and city officials Experience with internal/employee communications Ability to facilitate strategic dialogue and problem-solving across multiple departments Must be a self-starter and capable of multitasking; adaptable and flexible Capable of representing the company in a professional and knowledgeable manner; comfortable on camera and doing live interviews Schedule flexibility including ability to work evenings, early mornings, weekends, and holidays Availability to travel to domestic and international media events, meetings, conferences, and trade shows on behalf of the resort Preparedness to host frequent meal/event functions with media and VIP guests EDUCATION REQUIREMENTS Degree in communications, public relations, marketing, or journalism preferred The base salary range below represents the low and high end of the Steamboat Ski and Resort Corporation salary range for this position. Actual salaries will vary and may be above or below the range based on a range of factors including but not limited to experience, education, training, location, merit system, quantity or quality of production, responsibilities, and regular and/or necessary travel. The range listed is just one component of Steamboat Ski and Resort Corporation total compensation package for employees. Other rewards may include short-term and long-term incentives. Steamboat area base salary range: $60,000-$70,000 per year PHYSICAL REQUIREMENTS Intermediate skiing/snowboarding ability required The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is regularly required to walk, talk, see, hear, and operate a computer and other office productivity machinery. WORKING CONDITIONS Indoor/Outdoor: While performing the duties of this job, the employee may be exposed to harsh and varying outside weather conditions. Hazardous Materials/Noise: The noise level in the work place is usually moderate.
Steamboat- Ski Town, U.S.A.
is known as the friendliest mountain destination on the planet, thanks to our western heritage and welcoming staff. We pride ourselves on hiring the best employees and providing the best experience in the industry. Our culture is supportive, challenging, passionate and committed and we believe that diversity makes us stronger. We are looking for unique individuals who exemplify these qualities and care about each other, our mission, our environment, and our communities. BESIDES WORKING SOMEWHERE AWESOME, WHAT'S IN IT FOR YOU? Free Alterra Mountain Pass for all eligible employees and eligible dependents for winter and summer, and a free IKON Pass to eligible employees* Discounted skiing and riding for friends and family of eligible employees* Vacation and Sick Time policies for eligible employees* to rest, relax and recharge Generous discounts on outdoor gear, apparel, rental cars, etc. Medical, dental, vision, life, AD&D, short term & long-term disability insurance, EAP, HSAs, FSAs, and more for Year Round, Flex Year Round, & Season-to-Season Employees. Apex-MEC (minimum essential coverage) plan available to all seasonal employees without an offer of major medical coverage. This plan helps cover preventive visits, urgent care visits, Free Telehealth, Limited Hospitalization, Prescription Drug Benefits and Free Multilingual Behavioral Health. 401(k) plan with generous company match Discounted tuition with partner online university for all Alterra Mountain Company employees to further their education Paid parental leave of up to 6 weeks for eligible employees* Free regional bus pass POSITION SUMMARY The Communications Manager is responsible for oversight of all Steamboat Ski & Resort Corporation Communications efforts including, but not limited to strategic implementation of public relations, internal/external communications, development communications, community relations and employee communications. This role supports the Director of Communications with developing and implementing PR and Communication plans, including community engagement and brand efforts. This industry expert provides guidance and interaction with resort leadership, Alterra leadership and communications counterparts across the enterprise; managing collaborations between departments, community stakeholders, resorts, third parties and more. Resume required, cover letter recommended. ESSENTIAL DUTIES Public Relations Planning and Execution Assist in the development and management of the annual public relations plan Delivering compelling brand stories to secure media coverage across local, national, and international outlets Main point of contact for resort media requests Develop and maintain long term relationships with local, domestic and online media contacts including television, radio, print, online, social, airline, lodging and travel industry partners, influencers and media stakeholders Initiate and support Media tours, and visits Act as resort spokesperson or assign appropriate spokesperson when needed Assist/Manage Crisis Communications Plan creation and implementation as needed. Assist Alterra Mountain Company's PR needs including resort development, Ikon pass messaging and company-wide campaigns Manage contracted PR and other third-party agencies including domestic Manage onsite press centers for events, as needed Oversee PR specific blogs including supporting marketing tactics, guest/community education and preventative reputation impacts Write and distribute resort press release, media alerts Assist marketing team with copywriting and editing needs; Unify all external messaging to contribute to brand reputation management Assist Corporate Responsibility, Sustainability, and Doing Good messaging/recognition Manage media outreach lists Manage snow messaging and media placement for weather content, including creation and distribution; contact management, etc. Assist with Airline Summit Ensure consistency in internal and external messaging across all resort business units Internal Communications Work with Director to create and manage internal communications plan strategy Strategize and manage overall approach to Field Guide employee communication tool Collaborate with necessary departments to create and deliver consistent on-brand narratives to staff Manage Employee Town Halls and VP Listening Sessions Support Director in crafting leadership messaging and talking points to ensure alignment between internal and external communications Work with the HR team to create and help manage an overall internal communication strategy Collaborate with Alterra Internal Communications Manager for enterprise-wide aligned messages Stakeholder Engagement and Community Relations with Corporate Responsibility Director, Development Director, Resort Transformation Director (etc.) Monitor and track stakeholder feedback and community conversations Develop scenario-based communication plans, public statements, and FAQs based on Foster relationships with key brand influencers, local community stakeholders, industry contacts Support guest relations and reputation management by collaborating/assisting Guest Relations department with Medallia survey responses Assist social media specialist with public and direct messages Community outreach initiatives including managing Full Steam Ahead community engagement, speaking engagements, etc. Other Duties As Assigned REQUIRED QUALIFICATIONS 5+ years of experience in tourism and/or hospitality or development communications, or equivalent agency experience preferred Well-versed in standard industry practices related to professional communications and public relations, including print and digital media Proven project management experience Excellent written and oral communication skills and organizational skills required; copywriting experience Established working contacts and relationships with Colorado, national and international hospitality, travel, and mainstream media Experience in community relations, including identifying and engaging key stakeholders such as residents, community leaders, and city officials Experience with internal/employee communications Ability to facilitate strategic dialogue and problem-solving across multiple departments Must be a self-starter and capable of multitasking; adaptable and flexible Capable of representing the company in a professional and knowledgeable manner; comfortable on camera and doing live interviews Schedule flexibility including ability to work evenings, early mornings, weekends, and holidays Availability to travel to domestic and international media events, meetings, conferences, and trade shows on behalf of the resort Preparedness to host frequent meal/event functions with media and VIP guests EDUCATION REQUIREMENTS Degree in communications, public relations, marketing, or journalism preferred The base salary range below represents the low and high end of the Steamboat Ski and Resort Corporation salary range for this position. Actual salaries will vary and may be above or below the range based on a range of factors including but not limited to experience, education, training, location, merit system, quantity or quality of production, responsibilities, and regular and/or necessary travel. The range listed is just one component of Steamboat Ski and Resort Corporation total compensation package for employees. Other rewards may include short-term and long-term incentives. Steamboat area base salary range: $60,000-$70,000 per year PHYSICAL REQUIREMENTS Intermediate skiing/snowboarding ability required The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is regularly required to walk, talk, see, hear, and operate a computer and other office productivity machinery. WORKING CONDITIONS Indoor/Outdoor: While performing the duties of this job, the employee may be exposed to harsh and varying outside weather conditions. Hazardous Materials/Noise: The noise level in the work place is usually moderate.