University of Wisconsin-Madison
Marketing Manager
University of Wisconsin-Madison, Green Bay, Wisconsin, United States, 54301
Marketing Manager
Contributes to the development of marketing strategy and oversees implementation of marketing plans, projects, and campaigns. May supervise personnel within a work unit marketing team. The Marketing Manager will oversee marketing plans and develop campaigns in collaboration with the Division of Continuing Education and Workforce Training, and Marketing and University Communications Office. The Manager will support a range of marketing and operational projects. The division serves participants of all ages through courses, workshops, conferences, events, services and credit and non-credit programs throughout the State of Wisconsin and beyond. Targeted audiences include health and human services practitioners, assisted living facilities, caregivers, educators, government agencies, business professionals, among others. As a liaison to these key areas, the Marketing Manager will lead a variety of marketing and operational projects, requiring both strategic and tactical marketing skills as well as a strong working knowledge of traditional and new marketing channels. The Marketing Manager is a member of the Office of Marketing and University Communication and reports directly to the Marketing Associate Director assigned to Continuing Education and Workforce Training, with a dotted line to the Executive Officer of the Division of Continuing Education and Workforce Training. The Marketing Manager is responsible for developing and implementing annual marketing plans and strategies for the internal clients assigned, working with both an internal team and external agency partners. The Office of Marketing and University Communication brings UW-Green Bay's story to life in creative and compelling ways, honoring brand identity and standards, and at the same time, assuring marketing and communications effectively speak to varying target audiences. Utilizing a strategic mix of traditional and emerging marketing and communication channels, the team utilizes an integrated approach that considers both marketing and communication strategies, while collaborating with University and community subject matter experts to highlight UW-Green Bay students, faculty, staff, alumni and academic programs that are on the rise and making a difference in our region. Key Job Responsibilities
Provides management and coordination to ensure that marketing initiatives meet deadlines and stay within budget Collects, analyzes, prepares, and summarizes data and trends, disseminating information to appropriate entities according to established policies and procedures Serves as a main point of contact and unit liaison for individuals and groups; assesses, responds to, and consults with clients about their marketing requests providing creative recommendations and solutions Maintains marketing account relationships, identifies opportunities to promote marketing products and services to best meet account needs and align with unit objectives and strategic initiatives Department
Marketing and University Communication Compensation
Competitive compensation commensurate with qualifications and experience This position is exempt from the overtime provisions of the Fair Labor Standards Act (FLSA) Required Qualifications
Bachelor's degree in Strategic Marketing or Communication, Advertising, Journalism, Public Relations or related communications or business field at time of application. Working knowledge of desktop hardware and standard business software programs (e.g. word processing, spreadsheets, database) and the Internet. Preferred Qualifications
Five to seven years of experience as a marketing manager, media buyer, brand manager or leader in an integrated communications department/environment Marketing or brand management experience in higher education, corporate or an agency environment Conditions of Appointment
A criminal conviction investigation and pre-work screen examination will be conducted on the finalist(s). A six-month probationary period is required for this position. In compliance with the Wisconsin Fair Employment Act, the University does not discriminate on the basis of arrest or conviction record. The University of Wisconsin-Green Bay does not offer H-1B or other work authorization visa sponsorship for this position. Candidates must be legally authorized to work in the United States at the time of hire and maintain work authorization throughout the employment term. If you have questions regarding this, please contact Human Resources. How to Apply
Click the Apply button and follow the prompts on the screen. Please be sure to complete all required fields, and include all required documents before submitting your application. Once submitted, you will not be able to edit or attach any application materials. Files must be complete to be considered. Please include the following documents: Cover letter specifically addressing qualifications for the essential job functions Resume Application Deadline
To ensure consideration, please submit application materials by Sunday September 14, 2025. Contact Information
Human Resources Phone: (920) 465-2390 Email: jobs@uwgb.edu The Successful Candidate
The successful candidate will be expected to work inclusively and respectfully within a diverse campus community and practice civility in the workplace. The University welcomes applicants who are dedicated to the appreciation and promotion of inclusivity and equity as crucial components in the pursuit of organizational excellence. In addition, the successful candidate will have strong oral, written, interpersonal, and organizational skills, demonstrated integrity and strong leadership, and the willingness to work independently and as part of a collaborative team. The University invites applicants who are dedicated to enriching the quality of life for students and the community by embracing the educational value of diversity, promoting environmental sustainability, encouraging engaged citizenship, and serving as an intellectual, cultural, and economic resource. Benefit Details
The Universities of Wisconsin provides an excellent benefits package to meet the diverse needs of its employees. For benefits eligible positions, this includes several health insurance options, with annual deductibles as low as $250/individual and $500/family. Our benefits package also includes dental, vision, several life insurance options, AD&D and Accident insurance and Flexible Spending and Health Savings Accounts. We participate in the Wisconsin Retirement System (WRS), where employer contributions begin immediately, and employees are fully vested after 5 years of service. The Universities of Wisconsin also provides supplemental retirement savings programs including a 403(b) and Deferred Compensation. In addition, eligible employees receive several types of paid leave benefits, which are prorated for employees working less than 100%. This includes 9 legal holidays, 36 hours of personal holiday and between 96-130 hours of sick leave annually and paid parental leave. Eligible employees earn 13-27 days of vacation each year, depending on years of service and employment type. For more details, please review the benefit quick guide linked below. UW System Employee Benefits Brochure Total Compensation Estimator Employee Misconduct
All final candidates will be asked to provide names, email contact information, and/or phone numbers for three (3) references, with at least one being from a manager or supervisor, during the interview process. All final candidates must be asked, prior to hire, whether they have been found to have engaged in, are currently under investigation for, or left employment during an active investigation in which they were accused of employee misconduct, sexual violence or sexual harassment. When obtaining employment reference checks, these same misconduct, sexual violence or sexual harassment questions must also be asked. Confidentiality Statement
The University of Wisconsin System will not reveal the identities of applicants who request confidentiality in writing, except that the identity of the successful candidate will be released. See Wis.Stat. sec. 19.36(7). Annual Security Report
For more information regarding the University of Wisconsin-Green Bay and the surrounding area, see our Campus and Community section. For Campus Safety information see our University Police website and our Annual Security Report (for a paper copy please contact the Office of Human Resources at (920) 465-2390). This report includes statistics about reported crimes, as well as information about crime prevention and campus security policies and procedures. EEO Statement
Qualified applicants will receive consideration for employment without regard to color, religion, sex, sexual orientation, gender identity, national origin, age, pregnancy, disability, status as a protected veteran, or other bases as defined by federal regulations and UW System policies. We are committed to building a workforce that represents a variety of backgrounds, perspectives, and skills, and encourage all qualified individuals to apply.
Contributes to the development of marketing strategy and oversees implementation of marketing plans, projects, and campaigns. May supervise personnel within a work unit marketing team. The Marketing Manager will oversee marketing plans and develop campaigns in collaboration with the Division of Continuing Education and Workforce Training, and Marketing and University Communications Office. The Manager will support a range of marketing and operational projects. The division serves participants of all ages through courses, workshops, conferences, events, services and credit and non-credit programs throughout the State of Wisconsin and beyond. Targeted audiences include health and human services practitioners, assisted living facilities, caregivers, educators, government agencies, business professionals, among others. As a liaison to these key areas, the Marketing Manager will lead a variety of marketing and operational projects, requiring both strategic and tactical marketing skills as well as a strong working knowledge of traditional and new marketing channels. The Marketing Manager is a member of the Office of Marketing and University Communication and reports directly to the Marketing Associate Director assigned to Continuing Education and Workforce Training, with a dotted line to the Executive Officer of the Division of Continuing Education and Workforce Training. The Marketing Manager is responsible for developing and implementing annual marketing plans and strategies for the internal clients assigned, working with both an internal team and external agency partners. The Office of Marketing and University Communication brings UW-Green Bay's story to life in creative and compelling ways, honoring brand identity and standards, and at the same time, assuring marketing and communications effectively speak to varying target audiences. Utilizing a strategic mix of traditional and emerging marketing and communication channels, the team utilizes an integrated approach that considers both marketing and communication strategies, while collaborating with University and community subject matter experts to highlight UW-Green Bay students, faculty, staff, alumni and academic programs that are on the rise and making a difference in our region. Key Job Responsibilities
Provides management and coordination to ensure that marketing initiatives meet deadlines and stay within budget Collects, analyzes, prepares, and summarizes data and trends, disseminating information to appropriate entities according to established policies and procedures Serves as a main point of contact and unit liaison for individuals and groups; assesses, responds to, and consults with clients about their marketing requests providing creative recommendations and solutions Maintains marketing account relationships, identifies opportunities to promote marketing products and services to best meet account needs and align with unit objectives and strategic initiatives Department
Marketing and University Communication Compensation
Competitive compensation commensurate with qualifications and experience This position is exempt from the overtime provisions of the Fair Labor Standards Act (FLSA) Required Qualifications
Bachelor's degree in Strategic Marketing or Communication, Advertising, Journalism, Public Relations or related communications or business field at time of application. Working knowledge of desktop hardware and standard business software programs (e.g. word processing, spreadsheets, database) and the Internet. Preferred Qualifications
Five to seven years of experience as a marketing manager, media buyer, brand manager or leader in an integrated communications department/environment Marketing or brand management experience in higher education, corporate or an agency environment Conditions of Appointment
A criminal conviction investigation and pre-work screen examination will be conducted on the finalist(s). A six-month probationary period is required for this position. In compliance with the Wisconsin Fair Employment Act, the University does not discriminate on the basis of arrest or conviction record. The University of Wisconsin-Green Bay does not offer H-1B or other work authorization visa sponsorship for this position. Candidates must be legally authorized to work in the United States at the time of hire and maintain work authorization throughout the employment term. If you have questions regarding this, please contact Human Resources. How to Apply
Click the Apply button and follow the prompts on the screen. Please be sure to complete all required fields, and include all required documents before submitting your application. Once submitted, you will not be able to edit or attach any application materials. Files must be complete to be considered. Please include the following documents: Cover letter specifically addressing qualifications for the essential job functions Resume Application Deadline
To ensure consideration, please submit application materials by Sunday September 14, 2025. Contact Information
Human Resources Phone: (920) 465-2390 Email: jobs@uwgb.edu The Successful Candidate
The successful candidate will be expected to work inclusively and respectfully within a diverse campus community and practice civility in the workplace. The University welcomes applicants who are dedicated to the appreciation and promotion of inclusivity and equity as crucial components in the pursuit of organizational excellence. In addition, the successful candidate will have strong oral, written, interpersonal, and organizational skills, demonstrated integrity and strong leadership, and the willingness to work independently and as part of a collaborative team. The University invites applicants who are dedicated to enriching the quality of life for students and the community by embracing the educational value of diversity, promoting environmental sustainability, encouraging engaged citizenship, and serving as an intellectual, cultural, and economic resource. Benefit Details
The Universities of Wisconsin provides an excellent benefits package to meet the diverse needs of its employees. For benefits eligible positions, this includes several health insurance options, with annual deductibles as low as $250/individual and $500/family. Our benefits package also includes dental, vision, several life insurance options, AD&D and Accident insurance and Flexible Spending and Health Savings Accounts. We participate in the Wisconsin Retirement System (WRS), where employer contributions begin immediately, and employees are fully vested after 5 years of service. The Universities of Wisconsin also provides supplemental retirement savings programs including a 403(b) and Deferred Compensation. In addition, eligible employees receive several types of paid leave benefits, which are prorated for employees working less than 100%. This includes 9 legal holidays, 36 hours of personal holiday and between 96-130 hours of sick leave annually and paid parental leave. Eligible employees earn 13-27 days of vacation each year, depending on years of service and employment type. For more details, please review the benefit quick guide linked below. UW System Employee Benefits Brochure Total Compensation Estimator Employee Misconduct
All final candidates will be asked to provide names, email contact information, and/or phone numbers for three (3) references, with at least one being from a manager or supervisor, during the interview process. All final candidates must be asked, prior to hire, whether they have been found to have engaged in, are currently under investigation for, or left employment during an active investigation in which they were accused of employee misconduct, sexual violence or sexual harassment. When obtaining employment reference checks, these same misconduct, sexual violence or sexual harassment questions must also be asked. Confidentiality Statement
The University of Wisconsin System will not reveal the identities of applicants who request confidentiality in writing, except that the identity of the successful candidate will be released. See Wis.Stat. sec. 19.36(7). Annual Security Report
For more information regarding the University of Wisconsin-Green Bay and the surrounding area, see our Campus and Community section. For Campus Safety information see our University Police website and our Annual Security Report (for a paper copy please contact the Office of Human Resources at (920) 465-2390). This report includes statistics about reported crimes, as well as information about crime prevention and campus security policies and procedures. EEO Statement
Qualified applicants will receive consideration for employment without regard to color, religion, sex, sexual orientation, gender identity, national origin, age, pregnancy, disability, status as a protected veteran, or other bases as defined by federal regulations and UW System policies. We are committed to building a workforce that represents a variety of backgrounds, perspectives, and skills, and encourage all qualified individuals to apply.