Salesforce, Inc..
Senior Manager, Marketing Strategy and Performance
Salesforce, Inc.., Seattle, Washington, us, 98127
About Slack
Slack is the work operating system that brings your people, apps, processes and data together with trusted generative and agentic AI, fueling productivity for every employee in every role. Millions of people work in Slack every day with global teams, partners and customers, sending over 700 million messages and automating processes with over 3 million workflows daily. As part of Salesforce, Slack is where Agentforce, an always-on digital workforce, works alongside your teams and amplifies the impact of sales, service, HR, IT and more. To learn more and get started with Slack, visit
slack.com . The Role
We are seeking a Marketing Strategy and Performance leader who will play a critical role in optimizing the Slack marketing team's efforts to accelerate revenue growth. This strategic leader will be the primary link between marketing execution, data insights, and business outcomes. You will be responsible for defining and implementing marketing measurement frameworks that directly tie campaign efforts to pipeline and ACV (Annual Contract Value) growth. This role is a key driver in strategic planning and will partner closely with the Slack Marketing team, Sales Strategy, and other cross-functional teams to ensure seamless alignment and a data-informed approach to our B2B revenue motion. What You'll Do
Lead Marketing Measurement & Analytics: Implement and evolve robust marketing measurement frameworks tailored for Slack. Diagnose marketing’s pipeline influence by assessing key levers of impact, translating insights into actionable recommendations at the campaign and engagement level. Directly tie marketing efforts to their impact on pipeline and ACV growth.
Drive Strategic Planning & Performance Optimization: Serve as a key driver in yearly and quarterly planning cycles to develop robust goals and targets for Slack Marketing tied back to pipeline and ACV impact.
Strategic Cross-Functional Partnership: Cultivate deep partnerships across Sales Strategy, Product, Marketing demand generation teams, and central data teams. Act as a vital alignment bridge, translating data insights into clear, actionable recommendations bi-directionally.
Drive regular updates, accountability and reporting on stated goals: Proactively track pipeline and ACV trends, identify areas of concern, and communicate critical insights to leadership through regular rhythm of the business cycles.
Champion evidence-based decision-making, making data and insights accessible and scalable for stakeholders at all levels. Build reports and dashboards to derive insights into the health of the business and identify areas of weakness.
What You Bring
7+ years of professional experience preferably in marketing strategy, analytics, operations, and performance measurement within a B2B SaaS environment.
Demonstrated ability to develop and implement robust marketing measurement frameworks that tie directly to business outcomes like pipeline and revenue.
Strong analytical skills with the ability to translate complex data into clear, actionable insights and strategic recommendations.
Experience in strategic planning, forecasting, and goal-setting for a marketing organization.
Fluent in SQL, with the ability to independently explore complex data sources.
Capable of building compelling data stories using Business intelligence (data visualization) tools such as Tableau or Looker is a plus.
Excellent communication and collaboration skills, with a track record of building effective partnerships across sales, marketing, and data teams.
Executive presence and presentation skills.
Ability to thrive in a fast-paced, high-growth environment, managing multiple priorities with a focus on business impact.
Familiarity with marketing demand generation and lead-to-revenue models.
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Slack is the work operating system that brings your people, apps, processes and data together with trusted generative and agentic AI, fueling productivity for every employee in every role. Millions of people work in Slack every day with global teams, partners and customers, sending over 700 million messages and automating processes with over 3 million workflows daily. As part of Salesforce, Slack is where Agentforce, an always-on digital workforce, works alongside your teams and amplifies the impact of sales, service, HR, IT and more. To learn more and get started with Slack, visit
slack.com . The Role
We are seeking a Marketing Strategy and Performance leader who will play a critical role in optimizing the Slack marketing team's efforts to accelerate revenue growth. This strategic leader will be the primary link between marketing execution, data insights, and business outcomes. You will be responsible for defining and implementing marketing measurement frameworks that directly tie campaign efforts to pipeline and ACV (Annual Contract Value) growth. This role is a key driver in strategic planning and will partner closely with the Slack Marketing team, Sales Strategy, and other cross-functional teams to ensure seamless alignment and a data-informed approach to our B2B revenue motion. What You'll Do
Lead Marketing Measurement & Analytics: Implement and evolve robust marketing measurement frameworks tailored for Slack. Diagnose marketing’s pipeline influence by assessing key levers of impact, translating insights into actionable recommendations at the campaign and engagement level. Directly tie marketing efforts to their impact on pipeline and ACV growth.
Drive Strategic Planning & Performance Optimization: Serve as a key driver in yearly and quarterly planning cycles to develop robust goals and targets for Slack Marketing tied back to pipeline and ACV impact.
Strategic Cross-Functional Partnership: Cultivate deep partnerships across Sales Strategy, Product, Marketing demand generation teams, and central data teams. Act as a vital alignment bridge, translating data insights into clear, actionable recommendations bi-directionally.
Drive regular updates, accountability and reporting on stated goals: Proactively track pipeline and ACV trends, identify areas of concern, and communicate critical insights to leadership through regular rhythm of the business cycles.
Champion evidence-based decision-making, making data and insights accessible and scalable for stakeholders at all levels. Build reports and dashboards to derive insights into the health of the business and identify areas of weakness.
What You Bring
7+ years of professional experience preferably in marketing strategy, analytics, operations, and performance measurement within a B2B SaaS environment.
Demonstrated ability to develop and implement robust marketing measurement frameworks that tie directly to business outcomes like pipeline and revenue.
Strong analytical skills with the ability to translate complex data into clear, actionable insights and strategic recommendations.
Experience in strategic planning, forecasting, and goal-setting for a marketing organization.
Fluent in SQL, with the ability to independently explore complex data sources.
Capable of building compelling data stories using Business intelligence (data visualization) tools such as Tableau or Looker is a plus.
Excellent communication and collaboration skills, with a track record of building effective partnerships across sales, marketing, and data teams.
Executive presence and presentation skills.
Ability to thrive in a fast-paced, high-growth environment, managing multiple priorities with a focus on business impact.
Familiarity with marketing demand generation and lead-to-revenue models.
#J-18808-Ljbffr