Crossing Hurdles
This range is provided by Crossing Hurdles. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.
Base pay range
$165,000.00/yr - $256,000.00/yr Direct message the job poster from Crossing Hurdles Founder | Recruitment Consultant | Helping Companies Hire Better | Ex-Career Coach | Ex-Snapdeal, HP, NITI Aayog, Gartner, CBSE
Crossing Hurdles is a recruitment firm that assists our clients to hire the best talent. About Company: It helps organizations document and scale how work gets done. Their Workflow AI platform turns processes into playbooks to help you train colleagues, assist customers, and drive software adoption. It automatically creates and shares step-by-step guides, complete with text and screenshots — no more tedious screenshotting and manual documentation. What we're looking for? We are hiring for a company that is looking for a Product Marketing Lead with: 5-10+ years experience in product marketing, transferable marketing, or product management roles. Exceptional storyteller with strong written, verbal, and visual communication skills. Experienced in messaging, positioning, campaigns, and content creation for B2B SaaS or PLG products. Thrives in ambiguity, has high ownership, and can make strategic decisions quickly. Location:
San Francisco, hybrid (3x/week in office) What you'll do: Product Launches:
Be a trusted partner to the product team. Develop a thematic approach to launches and quarterback them from inception to successful launch. Establish KPIs to track launch performance and impact. Messaging & Positioning:
Develop the messaging and positioning not only for product and feature releases, but also for how you will bundle them into thematic launches and campaigns. Product Insights:
Relay customer, sales, and market insights that inform product roadmap decisions and strategy—from the big picture down to UI copy. Campaigns:
Imagine and build creative campaigns that drive product adoption and revenue. Rigorously measure the results and relentlessly optimize them. Targeting Strategy & Execution:
Plan and implement the go-to-market strategy for targeting, acquiring, and increasing product adoption with buyers and users who fit our Ideal Customer Profile based on company goals, across the self-serve and sales-assisted sides of our business. Leadership:
Build strong relationships and lead cross-functional teams across Product, Design, Lifecycle, User Acquisition, and Influencer Marketing to take products and features to market. Be their go-to PMM partner. Why Candidates Should Be Excited: Exceptional Product & Team:
Work closely with a high-performing team on a platform used by 4M+ users across 600K businesses. Massive Impact Opportunity:
Shape how companies document and scale work; directly influence product adoption, revenue, and brand positioning. Creative & Strategic Role:
Lead storytelling, product launches, GTM campaigns, and messaging in a fast-growing startup environment. Seniority level
Seniority level Mid-Senior level Employment type
Employment type Full-time Job function
Job function Marketing and Product Management Industries Software Development Referrals increase your chances of interviewing at Crossing Hurdles by 2x Sign in to set job alerts for “Product Marketing Specialist” roles.
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$165,000.00/yr - $256,000.00/yr Direct message the job poster from Crossing Hurdles Founder | Recruitment Consultant | Helping Companies Hire Better | Ex-Career Coach | Ex-Snapdeal, HP, NITI Aayog, Gartner, CBSE
Crossing Hurdles is a recruitment firm that assists our clients to hire the best talent. About Company: It helps organizations document and scale how work gets done. Their Workflow AI platform turns processes into playbooks to help you train colleagues, assist customers, and drive software adoption. It automatically creates and shares step-by-step guides, complete with text and screenshots — no more tedious screenshotting and manual documentation. What we're looking for? We are hiring for a company that is looking for a Product Marketing Lead with: 5-10+ years experience in product marketing, transferable marketing, or product management roles. Exceptional storyteller with strong written, verbal, and visual communication skills. Experienced in messaging, positioning, campaigns, and content creation for B2B SaaS or PLG products. Thrives in ambiguity, has high ownership, and can make strategic decisions quickly. Location:
San Francisco, hybrid (3x/week in office) What you'll do: Product Launches:
Be a trusted partner to the product team. Develop a thematic approach to launches and quarterback them from inception to successful launch. Establish KPIs to track launch performance and impact. Messaging & Positioning:
Develop the messaging and positioning not only for product and feature releases, but also for how you will bundle them into thematic launches and campaigns. Product Insights:
Relay customer, sales, and market insights that inform product roadmap decisions and strategy—from the big picture down to UI copy. Campaigns:
Imagine and build creative campaigns that drive product adoption and revenue. Rigorously measure the results and relentlessly optimize them. Targeting Strategy & Execution:
Plan and implement the go-to-market strategy for targeting, acquiring, and increasing product adoption with buyers and users who fit our Ideal Customer Profile based on company goals, across the self-serve and sales-assisted sides of our business. Leadership:
Build strong relationships and lead cross-functional teams across Product, Design, Lifecycle, User Acquisition, and Influencer Marketing to take products and features to market. Be their go-to PMM partner. Why Candidates Should Be Excited: Exceptional Product & Team:
Work closely with a high-performing team on a platform used by 4M+ users across 600K businesses. Massive Impact Opportunity:
Shape how companies document and scale work; directly influence product adoption, revenue, and brand positioning. Creative & Strategic Role:
Lead storytelling, product launches, GTM campaigns, and messaging in a fast-growing startup environment. Seniority level
Seniority level Mid-Senior level Employment type
Employment type Full-time Job function
Job function Marketing and Product Management Industries Software Development Referrals increase your chances of interviewing at Crossing Hurdles by 2x Sign in to set job alerts for “Product Marketing Specialist” roles.
San Francisco, CA $122,000.00-$156,000.00 5 days ago Acquisition Marketing Manager, Influencers, Growth Marketing – LinkedIn Marketing Solutions
San Francisco, CA $100,000.00-$156,000.00 2 days ago Product Marketing Manager, YouTube Acquisitions
Assistant Manager, Category Marketing, Skincare
San Francisco, CA $87,000.00-$97,000.00 2 days ago Instagram Global Consumer Brand Marketing Manager
San Francisco, CA $150,000.00-$211,000.00 2 weeks ago San Francisco, CA $128,000.00-$186,000.00 2 weeks ago Emeryville, CA $80,000.00-$90,000.00 4 days ago San Francisco, CA $135,000.00-$150,000.00 1 month ago San Francisco, CA $128,000.00-$186,000.00 2 weeks ago Product Marketing Manager I, Advertising & Promotions
San Francisco, CA $135,000.00-$150,000.00 2 months ago San Francisco, CA $143,300.00-$214,900.00 2 weeks ago San Francisco, CA $100,000.00-$156,000.00 5 days ago Assistant Manager, Category Marketing, Skincare
San Francisco, CA $87,000.00-$97,000.00 4 days ago San Francisco, CA $158,000.00-$223,000.00 2 weeks ago San Francisco, CA $135,000.00-$150,000.00 3 days ago Associate Marketing Manager, Global Marketing - NBA 2K
Novato, CA $78,900.00-$116,760.00 3 days ago Product Marketing Manager, Subscriptions and Customer Growth
San Francisco, CA $141,000.00-$207,000.00 1 day ago Devices Product Marketing Manager, Platforms and Devices Marketing
Manager, Product Marketing (CPG/Beauty Industry)
San Francisco, CA $120,000.00-$130,000.00 20 hours ago Product Marketing Manager, Corporate Marketing
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Emeryville, CA $89,000.00-$100,000.00 4 days ago San Francisco, CA $72,900.00-$96,000.00 2 days ago San Francisco, CA $147,000.00-$259,000.00 4 days ago San Francisco, CA $115,000.00-$130,000.00 1 day ago San Francisco, CA $125,000.00-$145,000.00 1 month ago We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
#J-18808-Ljbffr