University of Idaho
User Experience Optimization Specialist
University of Idaho, Moscow, Idaho, United States, 83843
Position Details
Position Information
Internal Posting?
Posting Number SP004940P
Position Title User Experience Optimization Specialist
Division/College University Communications & Marketing
Department University Communications & Marketing
Location Moscow, Off Campus Location - Hybrid or Remote
Posting Context Statement
Position Overview
This position plays a vital part in optimizing digital customer journeys by managing search effectiveness, personalizing content, leveraging web analytics and maintaining high-quality customer data. As a key liaison between OIT, vendors and university stakeholders, the specialist ensures technical execution aligns with user needs and institutional goals.
Duties may include: Optimize on-site search functionality and digital navigation to improve content discoverability and relevance Implement and refine content personalization strategies to deliver targeted, user-specific digital experiences Utilize web analytics tools to monitor performance, generate actionable insights and guide strategic decisions Develop dashboards, reports and presentations to communicate user behavior trends and performance metrics to stakeholders Other duties as assigned Unit URL
Communications & Media Relations - University of Idaho
Position Qualifications
Required Experience
Two years in customer data management, personalized content delivery or search optimization Working with Customer Relationship Management (CRM), Customer Data Platform (CDP) or Digital Experience Platform (DXP) systems Required Education
Bachelor's Degree in business, marketing, communications, human experience design, digital design, digital marketing, user experience (UX) design, communications tech and design, communications technical or professional writing, information technology, computer science, data analytics, or a related field; four additional years of experience (for a total of six years) may substitute for a Bachelor's Degree Required Other
None Additional Preferred
Technical Skills
Familiarity with Google Tag Manager and digital analytics tools (e.g., Google Analytics) Basic knowledge of JavaScript or a similar scripting language Experience
Running A/B and multivariate tests and implementing personalized content strategies Working in a higher education or public sector environment Knowledge
Understanding of search engine optimization (SEO) Awareness of data privacy and governance practices Physical Requirements & Working Conditions
None
Degree Requirement Listed degree qualification is required at time of hire
Posting Information
FLSA Status Exempt
Employee Category Exempt
Pay Range $74,464 annually or higher depending on experience
Type of Appointment Fiscal Year
FTE
1.0
Full Time/Part Time Full Time
Funding
A visa sponsorship is available for the position listed in this vacancy. No
Posting Date 07/17/2025
Closing Date
Open Until Filled Yes
Special Instructions to Applicants
The initial screening will be based on the content and completeness of your application and the materials submitted. Your "Letter of Qualification" should describe how your experience, training and education make you a viable and competitive candidate for this position. To be considered you must address each of the required qualifications. Additionally, please provide information in support of your application regarding the preferred qualifications as relevant.
Priority consideration will be given to candidates who apply by 07/31/25.
Applicant Resources https://www.uidaho.edu/human-resources/careers/applicant-resources
Background Check Statement
Applicants who are selected as final possible candidates must be able to pass a criminal background check.
EEO Statement
The University of Idaho is an equal employment opportunity employer, including veterans and individuals with disabilities.
Position Information
Internal Posting?
Posting Number SP004940P
Position Title User Experience Optimization Specialist
Division/College University Communications & Marketing
Department University Communications & Marketing
Location Moscow, Off Campus Location - Hybrid or Remote
Posting Context Statement
Position Overview
This position plays a vital part in optimizing digital customer journeys by managing search effectiveness, personalizing content, leveraging web analytics and maintaining high-quality customer data. As a key liaison between OIT, vendors and university stakeholders, the specialist ensures technical execution aligns with user needs and institutional goals.
Duties may include: Optimize on-site search functionality and digital navigation to improve content discoverability and relevance Implement and refine content personalization strategies to deliver targeted, user-specific digital experiences Utilize web analytics tools to monitor performance, generate actionable insights and guide strategic decisions Develop dashboards, reports and presentations to communicate user behavior trends and performance metrics to stakeholders Other duties as assigned Unit URL
Communications & Media Relations - University of Idaho
Position Qualifications
Required Experience
Two years in customer data management, personalized content delivery or search optimization Working with Customer Relationship Management (CRM), Customer Data Platform (CDP) or Digital Experience Platform (DXP) systems Required Education
Bachelor's Degree in business, marketing, communications, human experience design, digital design, digital marketing, user experience (UX) design, communications tech and design, communications technical or professional writing, information technology, computer science, data analytics, or a related field; four additional years of experience (for a total of six years) may substitute for a Bachelor's Degree Required Other
None Additional Preferred
Technical Skills
Familiarity with Google Tag Manager and digital analytics tools (e.g., Google Analytics) Basic knowledge of JavaScript or a similar scripting language Experience
Running A/B and multivariate tests and implementing personalized content strategies Working in a higher education or public sector environment Knowledge
Understanding of search engine optimization (SEO) Awareness of data privacy and governance practices Physical Requirements & Working Conditions
None
Degree Requirement Listed degree qualification is required at time of hire
Posting Information
FLSA Status Exempt
Employee Category Exempt
Pay Range $74,464 annually or higher depending on experience
Type of Appointment Fiscal Year
FTE
1.0
Full Time/Part Time Full Time
Funding
A visa sponsorship is available for the position listed in this vacancy. No
Posting Date 07/17/2025
Closing Date
Open Until Filled Yes
Special Instructions to Applicants
The initial screening will be based on the content and completeness of your application and the materials submitted. Your "Letter of Qualification" should describe how your experience, training and education make you a viable and competitive candidate for this position. To be considered you must address each of the required qualifications. Additionally, please provide information in support of your application regarding the preferred qualifications as relevant.
Priority consideration will be given to candidates who apply by 07/31/25.
Applicant Resources https://www.uidaho.edu/human-resources/careers/applicant-resources
Background Check Statement
Applicants who are selected as final possible candidates must be able to pass a criminal background check.
EEO Statement
The University of Idaho is an equal employment opportunity employer, including veterans and individuals with disabilities.