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Soft2Bet

Content & Localization Manager

Soft2Bet, Trenton, New Jersey, United States

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Soft2Bet is a leading international operator and platform provider in the iGaming industry, with a portfolio of innovative casino and sportsbook brands. As we expand into the US market, we are seeking a

Content & Localization Manager

to ensure that all player-facing content is

engaging, accurate, and fully localized for the American audience . In this role, you will act as the

gatekeeper for all US content

— adapting global campaigns, promotions, and in-product messaging to fit US terminology, cultural context, and regulatory requirements. From

copywriting and localization to quality assurance , you will collaborate closely with Marketing, CRM, Design, and Legal teams to ensure timely delivery of compliant, compelling, and conversion-focused content. This position requires a

native-level command of English, deep familiarity with US gaming language and tone, and meticulous attention to detail . You’ll thrive if you are a strong copywriter who enjoys balancing creativity with compliance. Responsibilities

Write, edit, and adapt

promotional, CRM, and in-product copy

to resonate with US players. Localize global creative assets, ensuring

tone, terminology, and style

fit the US market. Serve as the

content quality gatekeeper , reviewing all copy before it goes live. Work closely with

Legal and Compliance teams

to ensure messaging meets regulatory requirements. Collaborate with

Marketing, CRM, and Design teams

to deliver content on time and aligned with campaign objectives. Maintain and evolve a

US content style guide and glossary

to ensure consistency across channels. Track performance of localized content and suggest optimizations for higher engagement. Requirements

4+ years of experience

in content, copywriting, or localization roles, ideally within

iGaming, gaming, or digital consumer products . Native-level English fluency

with mastery of grammar, style, and nuance. Strong familiarity with

US sports betting and casino gaming terminology . Proven ability to adapt content for different audiences while maintaining brand voice. High attention to detail with a

“zero-error” mindset

when it comes to QA. Experience working with

Legal and Compliance teams

to ensure content approvals. Excellent project management and collaboration skills to coordinate across global teams. What Soft2Bet Offers

A pivotal role in shaping

how our brand speaks to US players . Collaboration with international Marketing and CRM teams while owning all US content. The opportunity to

blend creativity and compliance

in a fast-growing iGaming market. Interested in building your career at Soft2Bet? Get future opportunities sent straight to your email. Apply for this job

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