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Soft2Bet

Senior Creative Designer

Soft2Bet, Trenton, New Jersey, United States

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Soft2Bet is a fast-growing international operator and platform provider in the iGaming industry, with a portfolio of successful casino and sportsbook brands. As we expand into the US market, we are looking for a

Senior Creative Designer

to lead creative execution for

US-facing campaigns, product visuals, and performance marketing assets . In this role, you will be responsible for

translating global creative concepts into localized, high-impact visuals that resonate with US players . You’ll collaborate closely with Marketing, CRM, and Product teams to deliver designs that are not only visually engaging but also

performance-driven and compliant with local guidelines . From ads and banners to app store visuals and in-product UX, your work will directly shape how players experience our brand in the US. This is an opportunity for a

hands-on, innovative designer

who thrives in a fast-paced environment and enjoys balancing creativity with data-driven marketing needs. Responsibilities

Design

high-converting marketing assets

including ads, banners, landing pages, app store creatives, and email templates. Adapt and

localize global creative concepts

to suit US cultural context, gaming terminology, and market expectations. Collaborate with product teams on

UX/UI design needs

for localized features and player journeys. Maintain

visual brand consistency

across all channels, ensuring alignment with global guidelines while tailoring to the US audience. Manage the

design production process , prioritizing timelines and ensuring all assets are delivered with high quality. Conduct creative QA to ensure visuals are accurate, compliant, and optimized for performance. (Nice to have) Contribute to

motion graphics and video content

for campaigns and product marketing. Requirements

5+ years of experience

in design, ideally in

iGaming, gaming, mobile apps, or digital consumer brands . Advanced skills in

Adobe Creative Cloud (Photoshop, Illustrator, After Effects), Figma, or Sketch . Proven ability to design

performance-driven assets

that balance creativity and conversion. Strong portfolio showcasing

digital campaigns, product visuals, and localized design work . Experience with

motion graphics or video editing

is a strong plus. Excellent attention to detail, with the ability to adapt global brand guidelines to

US-specific visuals . Strong collaboration skills to work with cross-functional teams across marketing, CRM, and product. What Soft2Bet Offers

A leadership role in shaping the

visual identity of Soft2Bet in the US market . The opportunity to work on a

wide variety of creative projects

— from performance ads to in-product UX. Collaboration with a dynamic, international team while owning

US creative execution . Interested in building your career at Soft2Bet? Get future opportunities sent straight to your email. Apply for this job

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