BBQ Holdings
Content Marketing Social Media Manager
BBQ Holdings, Minnetonka, Minnesota, United States, 55345
POSITION SUMMARY:
Build brand presence and lead community engagement across social channels, as well as build awareness and engagement, drive store visits.
PRIMARY ACCOUNTABILITIES: * Manage BBQ Holdings' social media channels including TikTok, Instagram, Facebook, X and Threads. Develop plans to help grow followers and engagement and ensure content is consistent with brand guidelines and overall experience. * Develop content strategy to bring the brand persona to life, challenging the status quo and highlighting the PM Point of Difference in unique ways that represent the brand. * Develop monthly organic social calendar & gain alignment from brand marketing team. Work with brand team to prioritize key occasions and channels. * Execute content plan including content creation, campaign management and execution (i.e. reviews and approvals, posting, scheduling, and reporting.) o Source content by capturing and editing photo/video content; identifying user-generated content, Influencer content, resourcefully leveraging existing brand assets and crafting fun and creative social copy. * Oversee partner Influencer/Creator agency and secure internal approvals for concepts and content. * Execute community management responsibilities including engaging in comment sections, monitoring conversations and analyzing/reporting user trends to support the brand. * Establish on going processes to elicit, test and implement new digital initiatives. * Lead the identification of key culture, trends, moments, or pop culture relevant to BBQ Holdings and tie them into a compelling brand story. Maintain awareness of social media trends and digital marketing programs executed by local competitors.
KNOWLEDGE, SKILLS, & ABILITIES
(Please indicate if required or preferred): * Education: o Bachelor's degree in marketing, communications or related major.
*Experience: o 3+ years' experience working in social media (contingent upon role scope); restaurant/food service preferred. o Proven work experience as a community manager and assistant social media manager (contingent upon role scope).
*Skills/Competencies/Certifications: o Immersed in internet and popular culture and language relevant to target Millennial audience. o Knowledge and understanding of relevant social media platforms, requirements and best practices. o Proximity to BBQ Holdings' stores to facilitate content creation. o Experience with social copy, graphic design, photography, and short-form video, editing. o Well organized and timely without sacrificing strong attention to detail. o Ability to work well within a fast-paced, team-oriented creative environment. o Must possess effective written and verbal communication skills. o Demonstrated problem-solving/analytical skills. o Ability to address problems/issues as they arise in a professional and productive manner. o Ability to multi-task, prioritize and organize work to meet deadlines and multiple requests. o Must be self-motivated with strong initiative to learn, and a self-starter able to deal with abstract and non-routine issues.
PHYSICAL REQUIREMENTS: When performing the duties of this job, the employee is frequently required to move throughout the workplace; sit, use hands to finger, handle, or feel objects, tools, or controls; reach with hands and arms; balance, stoop, kneel and verbally communicate. The employee is occasionally required to lift and/or move up to 25 pounds. Specific vision abilities required by the job include close vision, distance vision, color vision, peripheral vision, depth perception, and the ability to adjust focus.
PRIMARY ACCOUNTABILITIES: * Manage BBQ Holdings' social media channels including TikTok, Instagram, Facebook, X and Threads. Develop plans to help grow followers and engagement and ensure content is consistent with brand guidelines and overall experience. * Develop content strategy to bring the brand persona to life, challenging the status quo and highlighting the PM Point of Difference in unique ways that represent the brand. * Develop monthly organic social calendar & gain alignment from brand marketing team. Work with brand team to prioritize key occasions and channels. * Execute content plan including content creation, campaign management and execution (i.e. reviews and approvals, posting, scheduling, and reporting.) o Source content by capturing and editing photo/video content; identifying user-generated content, Influencer content, resourcefully leveraging existing brand assets and crafting fun and creative social copy. * Oversee partner Influencer/Creator agency and secure internal approvals for concepts and content. * Execute community management responsibilities including engaging in comment sections, monitoring conversations and analyzing/reporting user trends to support the brand. * Establish on going processes to elicit, test and implement new digital initiatives. * Lead the identification of key culture, trends, moments, or pop culture relevant to BBQ Holdings and tie them into a compelling brand story. Maintain awareness of social media trends and digital marketing programs executed by local competitors.
KNOWLEDGE, SKILLS, & ABILITIES
(Please indicate if required or preferred): * Education: o Bachelor's degree in marketing, communications or related major.
*Experience: o 3+ years' experience working in social media (contingent upon role scope); restaurant/food service preferred. o Proven work experience as a community manager and assistant social media manager (contingent upon role scope).
*Skills/Competencies/Certifications: o Immersed in internet and popular culture and language relevant to target Millennial audience. o Knowledge and understanding of relevant social media platforms, requirements and best practices. o Proximity to BBQ Holdings' stores to facilitate content creation. o Experience with social copy, graphic design, photography, and short-form video, editing. o Well organized and timely without sacrificing strong attention to detail. o Ability to work well within a fast-paced, team-oriented creative environment. o Must possess effective written and verbal communication skills. o Demonstrated problem-solving/analytical skills. o Ability to address problems/issues as they arise in a professional and productive manner. o Ability to multi-task, prioritize and organize work to meet deadlines and multiple requests. o Must be self-motivated with strong initiative to learn, and a self-starter able to deal with abstract and non-routine issues.
PHYSICAL REQUIREMENTS: When performing the duties of this job, the employee is frequently required to move throughout the workplace; sit, use hands to finger, handle, or feel objects, tools, or controls; reach with hands and arms; balance, stoop, kneel and verbally communicate. The employee is occasionally required to lift and/or move up to 25 pounds. Specific vision abilities required by the job include close vision, distance vision, color vision, peripheral vision, depth perception, and the ability to adjust focus.