Sound United
VP, Downstream Marketing (Commercial Marketing)
Sound United, Irvine, California, United States, 92713
Lead Masimo’s downstream (commercial) marketing function, overseeing the strategic execution of go-to-market initiatives, brand positioning, and sales enablement across key Masimo healthcare product lines. Drive commercial growth, competitive differentiation, and cross-functional alignment in collaboration with Sales, R&D, Medical Affairs, and other stakeholders.
Key Responsibilities
Marketing Strategy & Execution: Develop and own comprehensive downstream marketing strategies—from segmentation and targeting to product positioning, messaging, pricing, and omnichannel campaigns (digital, field, events, and more).
Go-to-Market Leadership: Lead launches for new products and major initiatives, including development of sales tools, collateral, training materials, and customer-facing programs to drive adoption and impact.
Brand & Messaging Oversight: Shape and manage brand strategy and messaging architecture to ensure clarity, consistency, and competitive differentiation in the market.
Cross-Functional Collaboration: Partner closely with Sales, Medical Education, Market Development, and Marketing Communications to align campaigns, share best practices, and amplify downstream impact.
Customer Insight & Market Intelligence: Conduct field/customer research—often alongside sales—to deeply understand customer needs, purchase drivers, and objections; use these insights to inform and adjust marketing programs.
Strategic Planning & Analytics: Contribute to long-range planning, using market research, customer feedback, and competitive intelligence to optimize marketing investments and support sustained profitable growth.
Team Leadership & Development: Build, inspire, and guide a high-performing marketing team; mentor leaders; manage budgets and resources effectively to maximize team performance.
Stakeholder Engagement & Field Support: Support key customer events and field activities as needed; ensure alignment with overall commercial objectives.
Qualifications
Education: Bachelor’s degree required; MBA or advanced degree preferred.
Experience: At least 10+ years in the medical device or healthcare industry with progressively senior roles in downstream/commercial marketing.
Strategic & Analytical Strengths: Proven track record in developing and executing strategic marketing plans with measurable outcomes; strong data-driven decision-making skills.
Leadership & Influence: Demonstrated ability to influence senior stakeholders; experienced in leading cross-functional teams; skilled in people development and building strong, motivated teams.
Commercial Acumen & Collaboration: Ability to work seamlessly with Sales and external partners, including clinical or interventional stakeholders; financially savvy—comfortable managing budgets and forecasting ROI.
Personal Attributes: Self-motivated, proactive, and positive; strong interpersonal, communication, and problem-solving skills; willingness to travel up to ~30%.
Compensation Compensation details are not provided in the description.
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Key Responsibilities
Marketing Strategy & Execution: Develop and own comprehensive downstream marketing strategies—from segmentation and targeting to product positioning, messaging, pricing, and omnichannel campaigns (digital, field, events, and more).
Go-to-Market Leadership: Lead launches for new products and major initiatives, including development of sales tools, collateral, training materials, and customer-facing programs to drive adoption and impact.
Brand & Messaging Oversight: Shape and manage brand strategy and messaging architecture to ensure clarity, consistency, and competitive differentiation in the market.
Cross-Functional Collaboration: Partner closely with Sales, Medical Education, Market Development, and Marketing Communications to align campaigns, share best practices, and amplify downstream impact.
Customer Insight & Market Intelligence: Conduct field/customer research—often alongside sales—to deeply understand customer needs, purchase drivers, and objections; use these insights to inform and adjust marketing programs.
Strategic Planning & Analytics: Contribute to long-range planning, using market research, customer feedback, and competitive intelligence to optimize marketing investments and support sustained profitable growth.
Team Leadership & Development: Build, inspire, and guide a high-performing marketing team; mentor leaders; manage budgets and resources effectively to maximize team performance.
Stakeholder Engagement & Field Support: Support key customer events and field activities as needed; ensure alignment with overall commercial objectives.
Qualifications
Education: Bachelor’s degree required; MBA or advanced degree preferred.
Experience: At least 10+ years in the medical device or healthcare industry with progressively senior roles in downstream/commercial marketing.
Strategic & Analytical Strengths: Proven track record in developing and executing strategic marketing plans with measurable outcomes; strong data-driven decision-making skills.
Leadership & Influence: Demonstrated ability to influence senior stakeholders; experienced in leading cross-functional teams; skilled in people development and building strong, motivated teams.
Commercial Acumen & Collaboration: Ability to work seamlessly with Sales and external partners, including clinical or interventional stakeholders; financially savvy—comfortable managing budgets and forecasting ROI.
Personal Attributes: Self-motivated, proactive, and positive; strong interpersonal, communication, and problem-solving skills; willingness to travel up to ~30%.
Compensation Compensation details are not provided in the description.
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