Inside Higher Ed
Social Media Manager Job at Inside Higher Ed in Palo Alto
Inside Higher Ed, Palo Alto, California, United States, 94306
Overview
Social Media Manager role at Stanford University, Office of University Communications. Hybrid schedule (at least 3 days per week on site) in Stanford, CA. Reports to the Senior Director of Channel Strategy and sits on a 14-person marketing and digital strategy team that handles content strategy, channel management, analytics, video/photography, and web technology. Purpose: Elevate Stanford's teaching and research mission on Facebook, Instagram, Threads, LinkedIn, X, Bluesky, and YouTube (7.7M combined followers) through original content on key channels, collaboration with audiences and influencers, and engagement that drives interaction, advocacy, and reach. Organization: University Communications provides strategic planning, brand positioning, reputation management, crisis communications, oversight of digital content and top-level web and social platforms, media relations, executive communications, and campus video production. It coordinates with communications professionals across the university and advises on communications policy with senior staff. Responsibilities
Develop written and visual content for key social media channels. Provide frequent live coverage of campus events, often during evenings and weekends. Produce original short-form video to showcase campus culture, research insights, and the student experience for diverse audiences. Create optimized social posts from curated and archival content, using AI tools responsibly for ideation and iteration. Manage an editorial calendar and produce social content plans for major campus events (e.g., New Student Orientation, Commencement, Nobel Prize wins) and societal events where Stanford people or research are involved (e.g., the Olympics). Partner with an executive communications team on social content for leadership accounts. Engage with audiences, collaborators, and influencers to broaden reach and impact. Track and report on performance and insights . Monitor online conversation and trends to advance Stanford’s strategic messaging objectives. Manage a suite of services, tools, platforms, and processes for creative production, account management, and security. Participate in issue-response and emergency communications as needed. May hire, coach, and manage interns and freelancers. Education and Experience
Bachelors degree and five years of relevant experience, or a combination of education and relevant experience. A degree or experience in social media management, digital communications, marketing, or journalism is preferred. Knowledge, Skills, and Abilities
Excellent writing and analytical skills. Sound judgment; ability to push creatively while protecting brand and reputation. Expertise in all aspects of social video production, including storyboarding, shooting, and editing. Proficiency with AI tools to support ideation, content creation, data analysis, and reporting. Knowledge of social platforms and current/directed digital trends. Experience with industry-standard social media management tools. Fluency in web- and app-based photo and video editing tools (e.g., Canva, Adobe Express, InShot, CapCut, Edits). Hands-on experience with advertising and paid content promotion administration. Strong problem-solving orientation and collaborative teamwork. The Successful Candidate Will Have
An unshakeable technical foundation in writing and editing. A love for and understanding of visual storytelling with channel-specific optimization knowledge. Ability to work frequently outside standard hours (evenings/weekends) to capture campus experiences. Comfort appearing on camera in social video content. Ability to build a network of sources for frequent social-first storytelling opportunities on campus. Commitment to journalistic principles of truth, fairness, and accuracy. Ability to produce compelling copy that adheres to brand and style guidelines. Creative hustle with strong organizational and time-management skills. Understanding of how to grow digital audiences through organic and paid social, partnerships, and content collaborations. Ability to articulate how different channels support editorial strategies for various audiences. Curiosity, collaboration, persistence, and proactive problem-solving. Ability to track industry trends and platform changes and adapt strategies accordingly. Analytical mindset to interpret audience insights and prototype new approaches. Ability to work independently to meet deadlines and seize opportunities. Strong interpersonal skills, mature judgment, and diplomacy to interact with managers, colleagues, and external stakeholders. Knowledge of Stanford's culture and traditions is a major plus. Compensation and Benefits
The expected pay range for this position is $119,029 - $138,578 per annum. Stanford University provides pay ranges as a good faith estimate and considers factors such as scope, responsibilities, qualifications, budget, internal equity, location, and external market pay. The base pay is one aspect of the rewards package; details are available on the Cardinal at Work site and may be discussed during the hiring process. Physical Requirements
Constantly perform desk-based computer tasks . Working Conditions
Occasional work on evenings and weekends . Must be able to be on campus as needed, with the standard expectation of 3 days per week. Additional Information
Office: Stanford, CA Schedule: Full-time, Hybrid Eligible Job Code: 4224 • Employee Status: Regular • Grade: I Requisition ID: 107119 Equal Employment Opportunity statement: Stanford is an equal employment opportunity and affirmative action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other characteristic protected by law.
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Social Media Manager role at Stanford University, Office of University Communications. Hybrid schedule (at least 3 days per week on site) in Stanford, CA. Reports to the Senior Director of Channel Strategy and sits on a 14-person marketing and digital strategy team that handles content strategy, channel management, analytics, video/photography, and web technology. Purpose: Elevate Stanford's teaching and research mission on Facebook, Instagram, Threads, LinkedIn, X, Bluesky, and YouTube (7.7M combined followers) through original content on key channels, collaboration with audiences and influencers, and engagement that drives interaction, advocacy, and reach. Organization: University Communications provides strategic planning, brand positioning, reputation management, crisis communications, oversight of digital content and top-level web and social platforms, media relations, executive communications, and campus video production. It coordinates with communications professionals across the university and advises on communications policy with senior staff. Responsibilities
Develop written and visual content for key social media channels. Provide frequent live coverage of campus events, often during evenings and weekends. Produce original short-form video to showcase campus culture, research insights, and the student experience for diverse audiences. Create optimized social posts from curated and archival content, using AI tools responsibly for ideation and iteration. Manage an editorial calendar and produce social content plans for major campus events (e.g., New Student Orientation, Commencement, Nobel Prize wins) and societal events where Stanford people or research are involved (e.g., the Olympics). Partner with an executive communications team on social content for leadership accounts. Engage with audiences, collaborators, and influencers to broaden reach and impact. Track and report on performance and insights . Monitor online conversation and trends to advance Stanford’s strategic messaging objectives. Manage a suite of services, tools, platforms, and processes for creative production, account management, and security. Participate in issue-response and emergency communications as needed. May hire, coach, and manage interns and freelancers. Education and Experience
Bachelors degree and five years of relevant experience, or a combination of education and relevant experience. A degree or experience in social media management, digital communications, marketing, or journalism is preferred. Knowledge, Skills, and Abilities
Excellent writing and analytical skills. Sound judgment; ability to push creatively while protecting brand and reputation. Expertise in all aspects of social video production, including storyboarding, shooting, and editing. Proficiency with AI tools to support ideation, content creation, data analysis, and reporting. Knowledge of social platforms and current/directed digital trends. Experience with industry-standard social media management tools. Fluency in web- and app-based photo and video editing tools (e.g., Canva, Adobe Express, InShot, CapCut, Edits). Hands-on experience with advertising and paid content promotion administration. Strong problem-solving orientation and collaborative teamwork. The Successful Candidate Will Have
An unshakeable technical foundation in writing and editing. A love for and understanding of visual storytelling with channel-specific optimization knowledge. Ability to work frequently outside standard hours (evenings/weekends) to capture campus experiences. Comfort appearing on camera in social video content. Ability to build a network of sources for frequent social-first storytelling opportunities on campus. Commitment to journalistic principles of truth, fairness, and accuracy. Ability to produce compelling copy that adheres to brand and style guidelines. Creative hustle with strong organizational and time-management skills. Understanding of how to grow digital audiences through organic and paid social, partnerships, and content collaborations. Ability to articulate how different channels support editorial strategies for various audiences. Curiosity, collaboration, persistence, and proactive problem-solving. Ability to track industry trends and platform changes and adapt strategies accordingly. Analytical mindset to interpret audience insights and prototype new approaches. Ability to work independently to meet deadlines and seize opportunities. Strong interpersonal skills, mature judgment, and diplomacy to interact with managers, colleagues, and external stakeholders. Knowledge of Stanford's culture and traditions is a major plus. Compensation and Benefits
The expected pay range for this position is $119,029 - $138,578 per annum. Stanford University provides pay ranges as a good faith estimate and considers factors such as scope, responsibilities, qualifications, budget, internal equity, location, and external market pay. The base pay is one aspect of the rewards package; details are available on the Cardinal at Work site and may be discussed during the hiring process. Physical Requirements
Constantly perform desk-based computer tasks . Working Conditions
Occasional work on evenings and weekends . Must be able to be on campus as needed, with the standard expectation of 3 days per week. Additional Information
Office: Stanford, CA Schedule: Full-time, Hybrid Eligible Job Code: 4224 • Employee Status: Regular • Grade: I Requisition ID: 107119 Equal Employment Opportunity statement: Stanford is an equal employment opportunity and affirmative action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other characteristic protected by law.
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