Heinz
Overview
The Kraft Heinz Company is one of the largest food and beverage companies in the world, with eight $1 billion+ brands and global sales of approximately $25 billion. We’re a globally trusted producer of high-quality, great-tasting, and nutritious foods for over 150 years. Our brands are global, with products produced and marketed in over 40 countries. The Role:
As the
Senior Manager; Global Heinz Brand Strategy , you will support charting the course for the future by developing strategic plans that enable the acceleration of business growth around the world. In this role, you will help define and own the brand’s 1- and 3-year strategy, the portfolio architecture, and you’ll set standards that guide the globe against pack design identity, strategic partnerships, licensing, nutrition and more. You will also be responsible for establishing the brand's category expansion approach and collaborating to define the global bet innovation and renovation agenda for scaled impact around the world. This position reports directly into the Head of Brand Strategy for Global Heinz. Key Responsibilities
Help shape and define the long-term global brand ambition and 1- and 3-year global brand strategy in service of local plan acceleration. Partner with country-level leaders in key design markets to strengthen and scale the brand’s growth plans locally. Identify future global innovation and renovation opportunities in partnership with Global Innovation and Insights teams; define repeatable models to embed global bets locally for impact at scale. Develop core and expansion product portfolio guardrails and guide the brand’s nutrition philosophy. Build and execute consumer-led global sponsorship/partnership strategy to enable scaled value for key markets. Expand and maintain global pack design architecture guidelines. Establish standards and governance for brand licensing/merchandising. Collaborate with local design markets to embed brand guidelines and support delivery against standards. Leverage global data and insights to understand business context and drivers of performance to highlight actions needed in collaboration with zone partners. Share best practices and guidance with a connected community of Heinz marketers via monthly Global brand townhalls. Qualification & Skills
8+ years' experience in top-tier FMCG marketing, with strong expertise in brand strategy development, understanding of commercial drivers, and portfolio/category development. Proven experience and passion behind building iconic brands with clear ambition, positioning, and purpose. Global or multi-market brand strategy experience is an asset. Future-oriented strategic thinker who can chart the course in new markets/categories/product lines. Skilled in end-to-end innovation capabilities. Clear capabilities in center-of-excellence thinking and guidance to set best-in-class standards. Compensation & Benefits
Our Total Rewards
philosophy is to provide a meaningful and flexible spectrum of programs that equitably support our diverse workforce and their families and complement Kraft Heinz’ strategy and values. New Hire Base Salary Range:
$137,400.00 - $171,700.00 Bonus:
This position is eligible for a performance-based bonus as provided by the plan terms and governing documents. The compensation offered will take into account internal equity and may vary depending on the candidate's geographic region, job-related knowledge, skills, and experience among other factors. Benefits:
Coverage for employees and their eligible dependents through affordable access to healthcare, protection, and saving for the future. Plans tailored to meet you and your family’s needs will be in accordance with the terms and conditions of the applicable plans and governing documents. Wellbeing:
We offer events, resources, and learning opportunities that support a healthy lifestyle for our employees and their families. You’ll be able to participate in a variety of benefits and wellbeing programs that may vary by role, country, region, union status, and other employment status factors, for example: Physical – Medical, Prescription Drug, Dental, Vision, Screenings/Assessments Social – Paid Time Off, Company Holidays, Leave of Absence, Flexible Work Arrangements, Recognition, Training Emotional – Employee Assistance Program, Wellbeing Programs, Family Support Programs Financial – 401k, Life, Accidental Death & Dismemberment, Disability Location(s):
Chicago/Aon Center, Toronto - Queen's Quay - Headquarters Equal Opportunity
Employer – Kraft Heinz is an Equal Opportunity Employer. We welcome applicants from underrepresented ethnic minority groups, women, veterans, individuals with disabilities, sexual orientation, gender identity, and other protected classes. If you require accommodation in the job application process, please contact NAZTAOps@kraftheinz.com for assistance.
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The Kraft Heinz Company is one of the largest food and beverage companies in the world, with eight $1 billion+ brands and global sales of approximately $25 billion. We’re a globally trusted producer of high-quality, great-tasting, and nutritious foods for over 150 years. Our brands are global, with products produced and marketed in over 40 countries. The Role:
As the
Senior Manager; Global Heinz Brand Strategy , you will support charting the course for the future by developing strategic plans that enable the acceleration of business growth around the world. In this role, you will help define and own the brand’s 1- and 3-year strategy, the portfolio architecture, and you’ll set standards that guide the globe against pack design identity, strategic partnerships, licensing, nutrition and more. You will also be responsible for establishing the brand's category expansion approach and collaborating to define the global bet innovation and renovation agenda for scaled impact around the world. This position reports directly into the Head of Brand Strategy for Global Heinz. Key Responsibilities
Help shape and define the long-term global brand ambition and 1- and 3-year global brand strategy in service of local plan acceleration. Partner with country-level leaders in key design markets to strengthen and scale the brand’s growth plans locally. Identify future global innovation and renovation opportunities in partnership with Global Innovation and Insights teams; define repeatable models to embed global bets locally for impact at scale. Develop core and expansion product portfolio guardrails and guide the brand’s nutrition philosophy. Build and execute consumer-led global sponsorship/partnership strategy to enable scaled value for key markets. Expand and maintain global pack design architecture guidelines. Establish standards and governance for brand licensing/merchandising. Collaborate with local design markets to embed brand guidelines and support delivery against standards. Leverage global data and insights to understand business context and drivers of performance to highlight actions needed in collaboration with zone partners. Share best practices and guidance with a connected community of Heinz marketers via monthly Global brand townhalls. Qualification & Skills
8+ years' experience in top-tier FMCG marketing, with strong expertise in brand strategy development, understanding of commercial drivers, and portfolio/category development. Proven experience and passion behind building iconic brands with clear ambition, positioning, and purpose. Global or multi-market brand strategy experience is an asset. Future-oriented strategic thinker who can chart the course in new markets/categories/product lines. Skilled in end-to-end innovation capabilities. Clear capabilities in center-of-excellence thinking and guidance to set best-in-class standards. Compensation & Benefits
Our Total Rewards
philosophy is to provide a meaningful and flexible spectrum of programs that equitably support our diverse workforce and their families and complement Kraft Heinz’ strategy and values. New Hire Base Salary Range:
$137,400.00 - $171,700.00 Bonus:
This position is eligible for a performance-based bonus as provided by the plan terms and governing documents. The compensation offered will take into account internal equity and may vary depending on the candidate's geographic region, job-related knowledge, skills, and experience among other factors. Benefits:
Coverage for employees and their eligible dependents through affordable access to healthcare, protection, and saving for the future. Plans tailored to meet you and your family’s needs will be in accordance with the terms and conditions of the applicable plans and governing documents. Wellbeing:
We offer events, resources, and learning opportunities that support a healthy lifestyle for our employees and their families. You’ll be able to participate in a variety of benefits and wellbeing programs that may vary by role, country, region, union status, and other employment status factors, for example: Physical – Medical, Prescription Drug, Dental, Vision, Screenings/Assessments Social – Paid Time Off, Company Holidays, Leave of Absence, Flexible Work Arrangements, Recognition, Training Emotional – Employee Assistance Program, Wellbeing Programs, Family Support Programs Financial – 401k, Life, Accidental Death & Dismemberment, Disability Location(s):
Chicago/Aon Center, Toronto - Queen's Quay - Headquarters Equal Opportunity
Employer – Kraft Heinz is an Equal Opportunity Employer. We welcome applicants from underrepresented ethnic minority groups, women, veterans, individuals with disabilities, sexual orientation, gender identity, and other protected classes. If you require accommodation in the job application process, please contact NAZTAOps@kraftheinz.com for assistance.
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