Florida Market Manager - Trail Magic THC Beverages - Trail Magic / Minneapolis C
Nosh.com (by BevNET), Orlando
Overview
Florida Market Manager – Trail Magic THC Beverages (Trail Magic / Minneapolis Cider Company). This role will own and grow our business in Florida by developing and executing a strategic sales plan, increasing brand awareness, and building strong relationships with the wholesale network to establish and maintain status as a preferred supplier. The position requires existing experience and established relationships within the Anheuser-Busch InBev (AB-I) wholesaler network in Florida. This role reports to the National Sales Director.
As a three-time Inc. 5000 company, we are one of the fastest-growing beverage companies in the nation. Established in 2015 as primarily a cider business, in 2022 we expanded into THC beverages as the first brand to launch in Minnesota. Now sold in 20+ states, we seek experienced and results-driven sales leaders to continue bringing THC beverages and cider to new consumers, retailers, and distributors across the country.
Key Responsibilities
- Distributor Management: Build and maintain strong relationships with AB-I wholesalers in Florida, ensuring alignment on sales objectives, inventory levels, and marketing strategies.
- Sales Strategy Development & Execution: Develop and implement strategic sales plans to maximize revenue growth and market penetration across Florida.
- Retail Account Development: Work closely with AB-I distributors to expand placement in key on-premise and off-premise accounts, including bars, restaurants, grocery, and specialty retail.
- Market Expansion: Identify and pursue new business opportunities, leveraging existing AB-I network connections and Florida-specific market knowledge.
- Training & Education: Provide ongoing product training, compliance education, and sales support to distributor teams and retail partners.
- Brand Activation: Partner with marketing teams to coordinate promotional events, product samplings, and trade shows to enhance brand visibility.
- Regulatory Compliance: Ensure all sales and marketing activities align with Florida’s cannabis and beverage alcohol regulations.
- Performance Tracking: Analyze sales data, market trends, and competitive insights to optimize sales strategies and report on key performance metrics.
- People Management: Assist Field Marketing in recruiting, training, and supervising Brand Ambassadors.
Qualifications and Skills
- 5+ years of proven success in brewery or distributor sales/sales management, with a minimum of 3 years working directly with the AB-I wholesaler network in Florida.
- Deep knowledge of distributor processes, national accounts, inventory management, market trends, retail execution, forecasting, and budgeting.
- Top-level organization and planning skills.
- Demonstrated self-starter with motivational and leadership abilities.
- Able to travel regularly (50%+) throughout Florida. An ideal candidate will be centrally located in the state.
Compensation & Benefits
- Base Salary
- Quarterly Bonus
- Mileage Reimbursement
- Phone Allowance
- Healthcare Stipend
- Generous PTO
- Unlimited Sick
Job Details
- Seniority level: Mid-Senior level
- Employment type: Full-time
- Job function: Sales and Business Development