Inside Higher Ed
Senior Specialist for Publications and Media
Inside Higher Ed, Lawrenceville, Georgia, United States, 30243
Senior Specialist for Publications and Media
Job Title:
Senior Specialist for Publications and Media
Location:
Georgia Gwinnett College
Regular/Temporary:
Regular
Full/Part Time:
Full-Time
Job ID:
287717
Overview Reporting to the Director of Public Relations, the Senior Specialist for Publications and Media will lead the editorial direction of GGC's institutional publications, including the college magazine and the president's report. The role serves as writer and editor for premier publications, collaborates across campus to uncover compelling narratives that reflect GGC's growth and innovation, and supports media relations and crisis communications as part of the public communications strategy.
Responsibilities
Generates and develops story ideas, writes engaging features and content for the college magazine, president's report, and other promotional materials; verifies factual accuracy and ensures alignment with institutional identity and messaging; creates AP-style content highlighting GGC people, programs, and mission.
Writes compelling marketing copy for brochures and collateral materials; manages projects from concept through final production.
Develops and implements editorial strategies aimed at increasing readership, engagement, and overall content effectiveness.
Edits, proofs, and refines copy for a variety of institutional communications to ensure clarity, consistency, and quality.
Creates and manages content calendars and production schedules; plans and executes the college's annual publications calendar, coordinating content and timelines for recurring institutional communications.
Collaborates with internal stakeholders across departments to identify and develop compelling story opportunities.
Serves as backup spokesperson for the director of Public Relations in handling media inquiries; supports emergency and crisis communications.
Manages external vendors including freelance writers, graphic designers, printers, and Section 508 compliance consultants.
Maintains and updates the college's media contact list, ensuring outreach efforts are targeted and current.
Required Qualifications
4 Year / Bachelor's Degree in communications, English, public relations or similar discipline
Five years of experience in a communications position, including experience in public relations, media relations or publications.
Preferred Qualifications
Seven or more years of experience in a communications position including management or significant experience in public relations, media relations and publications. Experience working in higher education is ideal.
Knowledge, Skills, & Abilities
Knowledge of best practices, standards and ethical expectations in the public relations profession.
Knowledge of Associated Press Style and news writing best practices and standards.
Prioritize and complete projects with competing deadlines on schedule.
Knowledge of publication editorial, photography and layout/design best practices and standards.
Demonstrated ability to think strategically, plan, organize workflow, direct multiple tasks and manage complex projects.
Excellent organizational and time management skills.
Excellent oral communication skills.
Ability to work as a member of a team.
Ability to work within tight deadlines.
Ability to maintain a high level of quality control for all news releases and publications.
Ability to interact with students, faculty and other staff members to accomplish goals.
Strong sense of accuracy and attention to detail.
Ability to handle confidential information responsibly.
Knowledge of the media industry, specifically the southeast region of the US and the metro Atlanta markets.
Knowledge of the publishing, e-publishing and printing industry.
Ability to manage large publications from concept to completion.
Ability to update skills on a continual basis.
Knowledge of issues in higher education preferred.
Experience with community relations and external stakeholders.
USG Core Values The University System of Georgia emphasizes Integrity, Excellence, Accountability, and Respect. See USG policy resources for details on core values and conduct.
Conditions of Employment Hiring is contingent upon eligibility to work in the United States, with background checks and credential verification. Offers may be contingent on completion of a background investigation and, if applicable, a satisfactory credit check. Pre-employment drug testing may be required. Offers are subject to applicable laws, BOR policies, and institutional bylaws.
Equal Employment Opportunity Georgia Gwinnett College is an equal opportunity employer. It recruits and hires without regard to race, color, national origin, age, disability, gender, religion, sexual orientation, gender identity, or veteran status as required by law.
Background Check Position of Trust + Education
Other Information Review of applications will continue until positions are filled. Georgia is an open records state.
#J-18808-Ljbffr
Senior Specialist for Publications and Media
Location:
Georgia Gwinnett College
Regular/Temporary:
Regular
Full/Part Time:
Full-Time
Job ID:
287717
Overview Reporting to the Director of Public Relations, the Senior Specialist for Publications and Media will lead the editorial direction of GGC's institutional publications, including the college magazine and the president's report. The role serves as writer and editor for premier publications, collaborates across campus to uncover compelling narratives that reflect GGC's growth and innovation, and supports media relations and crisis communications as part of the public communications strategy.
Responsibilities
Generates and develops story ideas, writes engaging features and content for the college magazine, president's report, and other promotional materials; verifies factual accuracy and ensures alignment with institutional identity and messaging; creates AP-style content highlighting GGC people, programs, and mission.
Writes compelling marketing copy for brochures and collateral materials; manages projects from concept through final production.
Develops and implements editorial strategies aimed at increasing readership, engagement, and overall content effectiveness.
Edits, proofs, and refines copy for a variety of institutional communications to ensure clarity, consistency, and quality.
Creates and manages content calendars and production schedules; plans and executes the college's annual publications calendar, coordinating content and timelines for recurring institutional communications.
Collaborates with internal stakeholders across departments to identify and develop compelling story opportunities.
Serves as backup spokesperson for the director of Public Relations in handling media inquiries; supports emergency and crisis communications.
Manages external vendors including freelance writers, graphic designers, printers, and Section 508 compliance consultants.
Maintains and updates the college's media contact list, ensuring outreach efforts are targeted and current.
Required Qualifications
4 Year / Bachelor's Degree in communications, English, public relations or similar discipline
Five years of experience in a communications position, including experience in public relations, media relations or publications.
Preferred Qualifications
Seven or more years of experience in a communications position including management or significant experience in public relations, media relations and publications. Experience working in higher education is ideal.
Knowledge, Skills, & Abilities
Knowledge of best practices, standards and ethical expectations in the public relations profession.
Knowledge of Associated Press Style and news writing best practices and standards.
Prioritize and complete projects with competing deadlines on schedule.
Knowledge of publication editorial, photography and layout/design best practices and standards.
Demonstrated ability to think strategically, plan, organize workflow, direct multiple tasks and manage complex projects.
Excellent organizational and time management skills.
Excellent oral communication skills.
Ability to work as a member of a team.
Ability to work within tight deadlines.
Ability to maintain a high level of quality control for all news releases and publications.
Ability to interact with students, faculty and other staff members to accomplish goals.
Strong sense of accuracy and attention to detail.
Ability to handle confidential information responsibly.
Knowledge of the media industry, specifically the southeast region of the US and the metro Atlanta markets.
Knowledge of the publishing, e-publishing and printing industry.
Ability to manage large publications from concept to completion.
Ability to update skills on a continual basis.
Knowledge of issues in higher education preferred.
Experience with community relations and external stakeholders.
USG Core Values The University System of Georgia emphasizes Integrity, Excellence, Accountability, and Respect. See USG policy resources for details on core values and conduct.
Conditions of Employment Hiring is contingent upon eligibility to work in the United States, with background checks and credential verification. Offers may be contingent on completion of a background investigation and, if applicable, a satisfactory credit check. Pre-employment drug testing may be required. Offers are subject to applicable laws, BOR policies, and institutional bylaws.
Equal Employment Opportunity Georgia Gwinnett College is an equal opportunity employer. It recruits and hires without regard to race, color, national origin, age, disability, gender, religion, sexual orientation, gender identity, or veteran status as required by law.
Background Check Position of Trust + Education
Other Information Review of applications will continue until positions are filled. Georgia is an open records state.
#J-18808-Ljbffr