Georgia Gwinnett College
Senior Specialist for Publications and Media
Georgia Gwinnett College, Lawrenceville, Georgia, United States, 30243
Overview
Senior Specialist for Publications and Media. Reports to the Director of Public Relations. Lead the editorial direction of GGC's institutional publications, including the college magazine and the president's report. Serve as writer and editor of premier publications and collaborate across campus to uncover compelling narratives reflecting GGC's growth and innovation. Play a vital role in media relations and crisis communications by supporting the Director of Public Relations and guiding content development that elevates the college’s institutional voice. Responsibilities
Generates and develops story ideas, writes engaging features and content for the college magazine, president's report, and other promotional materials; verifies factual accuracy to align with institutional identity and messaging; creates AP-style editorial content that highlights GGC people, programs, and mission. Writes compelling marketing copy for college brochures and collateral materials; manages projects from concept through final production. Develops and implements editorial strategies to increase readership, engagement, and content effectiveness. Edits, proofreads, and refines copy for a variety of institutional communications to ensure clarity, consistency, and quality. Creates and manages content calendars and production schedules; plans and executes the annual publications calendar, coordinating content and timelines for recurring institutional communications. Collaborates with internal stakeholders across departments to identify and develop compelling story opportunities. Serves as backup spokesperson for the director of Public Relations in handling media inquiries; supports emergency and crisis communications. Manages external vendors including freelance writers, graphic designers, printers, and Section 508 compliance consultants. Maintains and updates the college's media contact list, ensuring outreach efforts are targeted and current. Required Qualifications
4 Year / Bachelor's Degree in communications, English, public relations or similar discipline. Five years of experience in a communications position, including experience in public relations, media relations or publications. Preferred Qualifications
Seven or more years of experience in a communications position including management or significant experience in public relations, media relations and publications. Experience working in higher education is ideal. Knowledge, Skills, & Abilities
Knowledge of best practices, standards and ethical expectations in the public relations profession. Knowledge of Associated Press Style and news writing best practices and standards. Ability to prioritize and complete projects with competing deadlines on schedule. Knowledge of publication editorial, photography and layout/design best practices and standards. Strategic thinking, planning, organizing workflow, directing multiple tasks and managing complex projects. Excellent organizational and time management skills; strong oral communication; ability to work as a team and under tight deadlines. Ability to maintain a high level of quality control for all news releases and publications; ability to interact with students, faculty and staff to accomplish goals; strong attention to detail; ability to handle confidential information responsibly. Knowledge of the media industry, specifically the southeast region of the US and the metro Atlanta markets; knowledge of publishing, e-publishing and printing industry. Ability to manage large publications from concept to completion; willingness to update skills continually; knowledge of issues in higher education preferred; experience with community relations and external stakeholders. USG Core Values
The University System of Georgia is comprised of 26 institutions of higher education and the System Office. Core values are Integrity, Excellence, Accountability, and Respect. Details on the USG Core Values and Code of Conduct are available online at the USG policy manual links provided in the original posting. Conditions of Employment
Hiring is contingent upon eligibility to work in the United States and proof of eligibility will be contemporaneously required upon acceptance of an employment offer. Offers are contingent upon background investigation, including criminal background check, credential and employment history verification, and, if applicable, a satisfactory credit check. Applicants may be subject to a pre-employment drug test. Equal Employment Opportunity
Georgia Gwinnett College is an equal employment, equal access, and equal opportunity employer. It is the policy to recruit, hire, train, and promote persons without regard to race, color, national or ethnic origin, age, disability, gender, religion, sexual orientation, gender identity or veteran status as required by applicable laws. Accommodation requests for disability-related participation can be directed to HR. Background Check
Position of Trust + Education. Other Information
Review of applications will continue until positions are filled. Georgia is an open records state. For application details, visit the provided careers link. To apply
To apply, visit the careers site for Georgia Gwinnett College postings. Location: Clarkston, GA Compensation
Salary range: $122,292.00–$149,468.00 Posted recently. Referrals increase your chances of interviewing.
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Senior Specialist for Publications and Media. Reports to the Director of Public Relations. Lead the editorial direction of GGC's institutional publications, including the college magazine and the president's report. Serve as writer and editor of premier publications and collaborate across campus to uncover compelling narratives reflecting GGC's growth and innovation. Play a vital role in media relations and crisis communications by supporting the Director of Public Relations and guiding content development that elevates the college’s institutional voice. Responsibilities
Generates and develops story ideas, writes engaging features and content for the college magazine, president's report, and other promotional materials; verifies factual accuracy to align with institutional identity and messaging; creates AP-style editorial content that highlights GGC people, programs, and mission. Writes compelling marketing copy for college brochures and collateral materials; manages projects from concept through final production. Develops and implements editorial strategies to increase readership, engagement, and content effectiveness. Edits, proofreads, and refines copy for a variety of institutional communications to ensure clarity, consistency, and quality. Creates and manages content calendars and production schedules; plans and executes the annual publications calendar, coordinating content and timelines for recurring institutional communications. Collaborates with internal stakeholders across departments to identify and develop compelling story opportunities. Serves as backup spokesperson for the director of Public Relations in handling media inquiries; supports emergency and crisis communications. Manages external vendors including freelance writers, graphic designers, printers, and Section 508 compliance consultants. Maintains and updates the college's media contact list, ensuring outreach efforts are targeted and current. Required Qualifications
4 Year / Bachelor's Degree in communications, English, public relations or similar discipline. Five years of experience in a communications position, including experience in public relations, media relations or publications. Preferred Qualifications
Seven or more years of experience in a communications position including management or significant experience in public relations, media relations and publications. Experience working in higher education is ideal. Knowledge, Skills, & Abilities
Knowledge of best practices, standards and ethical expectations in the public relations profession. Knowledge of Associated Press Style and news writing best practices and standards. Ability to prioritize and complete projects with competing deadlines on schedule. Knowledge of publication editorial, photography and layout/design best practices and standards. Strategic thinking, planning, organizing workflow, directing multiple tasks and managing complex projects. Excellent organizational and time management skills; strong oral communication; ability to work as a team and under tight deadlines. Ability to maintain a high level of quality control for all news releases and publications; ability to interact with students, faculty and staff to accomplish goals; strong attention to detail; ability to handle confidential information responsibly. Knowledge of the media industry, specifically the southeast region of the US and the metro Atlanta markets; knowledge of publishing, e-publishing and printing industry. Ability to manage large publications from concept to completion; willingness to update skills continually; knowledge of issues in higher education preferred; experience with community relations and external stakeholders. USG Core Values
The University System of Georgia is comprised of 26 institutions of higher education and the System Office. Core values are Integrity, Excellence, Accountability, and Respect. Details on the USG Core Values and Code of Conduct are available online at the USG policy manual links provided in the original posting. Conditions of Employment
Hiring is contingent upon eligibility to work in the United States and proof of eligibility will be contemporaneously required upon acceptance of an employment offer. Offers are contingent upon background investigation, including criminal background check, credential and employment history verification, and, if applicable, a satisfactory credit check. Applicants may be subject to a pre-employment drug test. Equal Employment Opportunity
Georgia Gwinnett College is an equal employment, equal access, and equal opportunity employer. It is the policy to recruit, hire, train, and promote persons without regard to race, color, national or ethnic origin, age, disability, gender, religion, sexual orientation, gender identity or veteran status as required by applicable laws. Accommodation requests for disability-related participation can be directed to HR. Background Check
Position of Trust + Education. Other Information
Review of applications will continue until positions are filled. Georgia is an open records state. For application details, visit the provided careers link. To apply
To apply, visit the careers site for Georgia Gwinnett College postings. Location: Clarkston, GA Compensation
Salary range: $122,292.00–$149,468.00 Posted recently. Referrals increase your chances of interviewing.
#J-18808-Ljbffr