Flournoy Health Systems
Creative and Branding Manager
Flournoy Health Systems, Atlanta, Georgia, United States, 30383
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Creative and Branding Manager
role at
Flournoy Health Systems Base pay range
$80,000.00/yr - $82,500.00/yr Position Overview
The Creative & Branding Manager plays a critical role within Flournoy Health Systems, overseeing all aspects of visual design, creative direction, brand voice and written content consistency across a diverse portfolio of companies and service lines. This role ensures that all creative outputs from campaigns to social posts to digital assets reflect a cohesive brand identity and meet high-quality standards. Creative & Branding Manager guides concept development, manages cross-departmental creative support, and upholds brand voice and visual alignment across every touchpoint. This position leads the Creative & Branding team under the marketing department. Key Responsibilities
Creative Direction & Brand Governance: Lead the development of brand-aligned creative concepts across campaigns, service lines, and platforms. Own and evolve the brand voice, visual identity, and tone across all channels, ensuring consistency and clarity. Provide hands-on creative direction, reviews, and approvals for all internal and external design assets. Oversee website and landing page development, ensuring alignment with brand standards and SEO. Oversee organic content strategy and audience engagement, including managing written and visual content, social accounts, comment moderation, and responding to company reviews. Support the creation of creative materials across departments, including videos, static ads, brochures, collateral, presentations, signage, logos, and more. Utilize AI tools for image and video creation to enhance creative production and efficiency. Team Management & Collaboration
Manage and mentor the Creative & Branding team, ensuring timely delivery of high-quality visual and written assets. Serve as the primary creative liaison across departments, translating business needs into creative solutions. Support other teams (e.g., recruitment, HR, operations) by producing branded visuals, decks, signage, and collateral. Project Execution & Coordination
Translate creative briefs into actionable project plans and manage the end-to-end creative workflow using tools such as Asana. Partner with the Advertising and Paid Media team to ensure visuals and messaging support campaign performance goals across digital channels. Prioritize competing design requests based on impact, deadlines, and organizational priorities. Align creative output with key performance indicators including organic conversions, CTR, CVR, engagement, bounce rate, and response times on social platforms. Track and optimize creative performance in collaboration with Advertising and Media Manager. Track and optimize creative performance in collaboration with paid media and lifecycle marketing leads using analytics tools such as Google Analytics, Meta Insights, and LinkedIn Analytics. Seniority level
Mid-Senior level Employment type
Full-time Job function
Marketing Industries
Home Health Care Services
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Creative and Branding Manager
role at
Flournoy Health Systems Base pay range
$80,000.00/yr - $82,500.00/yr Position Overview
The Creative & Branding Manager plays a critical role within Flournoy Health Systems, overseeing all aspects of visual design, creative direction, brand voice and written content consistency across a diverse portfolio of companies and service lines. This role ensures that all creative outputs from campaigns to social posts to digital assets reflect a cohesive brand identity and meet high-quality standards. Creative & Branding Manager guides concept development, manages cross-departmental creative support, and upholds brand voice and visual alignment across every touchpoint. This position leads the Creative & Branding team under the marketing department. Key Responsibilities
Creative Direction & Brand Governance: Lead the development of brand-aligned creative concepts across campaigns, service lines, and platforms. Own and evolve the brand voice, visual identity, and tone across all channels, ensuring consistency and clarity. Provide hands-on creative direction, reviews, and approvals for all internal and external design assets. Oversee website and landing page development, ensuring alignment with brand standards and SEO. Oversee organic content strategy and audience engagement, including managing written and visual content, social accounts, comment moderation, and responding to company reviews. Support the creation of creative materials across departments, including videos, static ads, brochures, collateral, presentations, signage, logos, and more. Utilize AI tools for image and video creation to enhance creative production and efficiency. Team Management & Collaboration
Manage and mentor the Creative & Branding team, ensuring timely delivery of high-quality visual and written assets. Serve as the primary creative liaison across departments, translating business needs into creative solutions. Support other teams (e.g., recruitment, HR, operations) by producing branded visuals, decks, signage, and collateral. Project Execution & Coordination
Translate creative briefs into actionable project plans and manage the end-to-end creative workflow using tools such as Asana. Partner with the Advertising and Paid Media team to ensure visuals and messaging support campaign performance goals across digital channels. Prioritize competing design requests based on impact, deadlines, and organizational priorities. Align creative output with key performance indicators including organic conversions, CTR, CVR, engagement, bounce rate, and response times on social platforms. Track and optimize creative performance in collaboration with Advertising and Media Manager. Track and optimize creative performance in collaboration with paid media and lifecycle marketing leads using analytics tools such as Google Analytics, Meta Insights, and LinkedIn Analytics. Seniority level
Mid-Senior level Employment type
Full-time Job function
Marketing Industries
Home Health Care Services
#J-18808-Ljbffr