Affirm
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Product Marketing Lead, Consumer
role at
Affirm
Affirm is reinventing credit to make it more honest and friendly, giving consumers the flexibility to buy now and pay later without any hidden fees or compounding interest.
As a Product Marketing Lead, you’ll play a strategic and hands-on role in shaping how customers experience Affirm’s products. You\'ll help define our customer strategy, lead high-impact go-to-market initiatives, and develop compelling narratives that drive business outcomes.
This role has full ownership of high-impact initiatives, operates with minimal guidance, and manages multiple stakeholders to resolve complex challenges. You will shape product and marketing strategies through deep insights and cross-functional alignment, delivering results at a functional level.
What You’ll Do
Lead Go-to-Market Strategy and Execution: Own the end-to-end strategy and execution. Navigate ambiguity with minimal input, leverage customer research, competitive intelligence, and market trends to inform strategy and prioritization.
Enhance Strategic Partner Engagement: Develop messaging and materials for cross-functional teams and partner merchants, including quarterly communications and customer segmentation strategies. Understand partnership functionality and key revenue/cost drivers within scope.
Drive Effective Communications Strategy: Build consumer-facing communications that inform product and partner execution. Test, track, and optimize strategies and influence decision-making with customer and merchant insights.
Operate with Agility and Drive Execution: Manage multiple high-priority initiatives, anticipate risks, and sustain momentum. Evaluate trade-offs to balance short-term impact with long-term value.
Use Data to Inform Execution: Advocate for customer pain points and opportunities at decision forums. Translate business goals into actionable product marketing and GTM strategies.
Leverage Business and Product Acumen: Understand the Affirm ecosystem and revenue/cost drivers; own success metrics for partnership-focused areas and align with business objectives.
Collaborate Across Teams to Drive Alignment: Build strong relationships with Partner, Merchant, Product, Sales, Customer Success, Analytics, and other teams; mitigate risks from shifting priorities or unclear requirements.
Be a Culture Carrier: Champion Affirm’s values, foster collaboration, transparency, and innovation, and promote an inclusive, growth-oriented environment.
What We’re Looking For
5-7 years of experience in product or partner marketing, ideally in Payments or Fintech.
Proven track record of leading partnership strategy and communication alongside product launches and GTM strategies that deliver results.
High standard of quality; serves as a role model and proactively identifies process improvements.
Ability to experiment with new approaches and share learnings; collaborates across teams to elevate performance.
Excellent communicator and storyteller; able to simplify complex ideas for diverse audiences.
Analytical mindset; uses data to optimize product performance and user engagement; comfortable extracting insights to influence strategy.
Cross-functional leadership with the ability to manage multiple partner/merchant relationships and secure buy-in.
Experience navigating ambiguity in fast-paced environments with shifting priorities.
Experience working with in-house designers and content developers to ensure cohesive customer-facing communication across touchpoints.
Campaign development leadership with the ability to derive insights from customer data and build multi-touchpoint campaigns.
Please note that visa sponsorship is not available for this position.
Pay Grade - K
Equity Grade - 6
Base pay is part of a total compensation package that may include equity rewards, stipends, and benefits (including health coverage for you and your dependents).
USA base pay range (CA, WA, NY, NJ, CT) per year: $140,000 - 190,000
USA base pay range (all other U.S. states) per year: $124,000 - 174,000
Affirm is remote-first; most roles are remote within the country of employment. Some roles may require periodic in-office work.
Benefits
Health care coverage – Affirm covers premiums for you and your dependents
Flexible Spending Wallets – stipends for technology, lifestyle, and family expenses
Time off – vacation and holidays to rest and recharge
ESPP – employee stock purchase plan
We’re committed to an inclusive interview experience and provide reasonable accommodations upon request. U.S. applicants may be considered under local fair chance laws where applicable.
By clicking "Submit Application," you acknowledge reading Affirm’s Global Candidate Privacy Notice and consent to the processing of your personal information as described therein.
#J-18808-Ljbffr
Product Marketing Lead, Consumer
role at
Affirm
Affirm is reinventing credit to make it more honest and friendly, giving consumers the flexibility to buy now and pay later without any hidden fees or compounding interest.
As a Product Marketing Lead, you’ll play a strategic and hands-on role in shaping how customers experience Affirm’s products. You\'ll help define our customer strategy, lead high-impact go-to-market initiatives, and develop compelling narratives that drive business outcomes.
This role has full ownership of high-impact initiatives, operates with minimal guidance, and manages multiple stakeholders to resolve complex challenges. You will shape product and marketing strategies through deep insights and cross-functional alignment, delivering results at a functional level.
What You’ll Do
Lead Go-to-Market Strategy and Execution: Own the end-to-end strategy and execution. Navigate ambiguity with minimal input, leverage customer research, competitive intelligence, and market trends to inform strategy and prioritization.
Enhance Strategic Partner Engagement: Develop messaging and materials for cross-functional teams and partner merchants, including quarterly communications and customer segmentation strategies. Understand partnership functionality and key revenue/cost drivers within scope.
Drive Effective Communications Strategy: Build consumer-facing communications that inform product and partner execution. Test, track, and optimize strategies and influence decision-making with customer and merchant insights.
Operate with Agility and Drive Execution: Manage multiple high-priority initiatives, anticipate risks, and sustain momentum. Evaluate trade-offs to balance short-term impact with long-term value.
Use Data to Inform Execution: Advocate for customer pain points and opportunities at decision forums. Translate business goals into actionable product marketing and GTM strategies.
Leverage Business and Product Acumen: Understand the Affirm ecosystem and revenue/cost drivers; own success metrics for partnership-focused areas and align with business objectives.
Collaborate Across Teams to Drive Alignment: Build strong relationships with Partner, Merchant, Product, Sales, Customer Success, Analytics, and other teams; mitigate risks from shifting priorities or unclear requirements.
Be a Culture Carrier: Champion Affirm’s values, foster collaboration, transparency, and innovation, and promote an inclusive, growth-oriented environment.
What We’re Looking For
5-7 years of experience in product or partner marketing, ideally in Payments or Fintech.
Proven track record of leading partnership strategy and communication alongside product launches and GTM strategies that deliver results.
High standard of quality; serves as a role model and proactively identifies process improvements.
Ability to experiment with new approaches and share learnings; collaborates across teams to elevate performance.
Excellent communicator and storyteller; able to simplify complex ideas for diverse audiences.
Analytical mindset; uses data to optimize product performance and user engagement; comfortable extracting insights to influence strategy.
Cross-functional leadership with the ability to manage multiple partner/merchant relationships and secure buy-in.
Experience navigating ambiguity in fast-paced environments with shifting priorities.
Experience working with in-house designers and content developers to ensure cohesive customer-facing communication across touchpoints.
Campaign development leadership with the ability to derive insights from customer data and build multi-touchpoint campaigns.
Please note that visa sponsorship is not available for this position.
Pay Grade - K
Equity Grade - 6
Base pay is part of a total compensation package that may include equity rewards, stipends, and benefits (including health coverage for you and your dependents).
USA base pay range (CA, WA, NY, NJ, CT) per year: $140,000 - 190,000
USA base pay range (all other U.S. states) per year: $124,000 - 174,000
Affirm is remote-first; most roles are remote within the country of employment. Some roles may require periodic in-office work.
Benefits
Health care coverage – Affirm covers premiums for you and your dependents
Flexible Spending Wallets – stipends for technology, lifestyle, and family expenses
Time off – vacation and holidays to rest and recharge
ESPP – employee stock purchase plan
We’re committed to an inclusive interview experience and provide reasonable accommodations upon request. U.S. applicants may be considered under local fair chance laws where applicable.
By clicking "Submit Application," you acknowledge reading Affirm’s Global Candidate Privacy Notice and consent to the processing of your personal information as described therein.
#J-18808-Ljbffr