Pearson
Overview
Join to apply for the
Senior Content Strategist
role at
Pearson . We are seeking an experienced Content Strategist to help lead the planning and development of content on Pearsons primary marketing and e-commerce website. You will work closely with key stakeholders across Pearson, from designers to marketers to product developers. Depending on the project, your role will range from a lead facilitator to a single collaborator. We need a strategic thinker who is curious and self-motivated, able to drive an overall strategy that accounts for business strategy, user personas, data analytics, and competitive analysis. You should have experience with content design systems, content models, UX writing, information architecture and presenting to stakeholders. While knowledge of design conventions is helpful, the focus is on fostering effective relationships with UX and UI designers. This position supports a small team that covers a lot of ground and requires versatility and collaboration. Key Responsibilities Writes clear instructional UX copy and collaborates on content projects. Manages and governs content to ensure quality and brand consistency. Influences copy production and distribution aligned with tone of voice (TOV) guidelines. Develops strategies to engage target audiences and meet business goals. Has experience developing and executing content strategy for e-commerce initiatives. Establishes KPIs to assess content effectiveness and iterates based on feedback. Collaborates with teams to align content with user experience objectives. Prioritizes accessibility and inclusivity in all written materials. Tailors content development based on user personas and journey mapping. Understands localization and globalization principles for diverse markets. Has a general knowledge of Search Engine Optimization (SEO) techniques and how they relate to marketing and ecommerce sites. Has experience working with AI, both as a productivity tool and a supported platform feature. Leads projects with confidence, empathy, quality, and efficiency. Takes responsibility for content quality, process documentation, and on-time delivery of the teams work. Has a positive attitude that supports a collaborative team culture within the content team and across the broader experience team. Promotes exchange of learning, best practices, and new ideas.
Knowledge & Experience
Experience with user-centric and immersive content through device-agnostic, data-driven content strategies, adaptive content models and standards. Proven and related experience in content strategy and content design. Strong verbal and written communication skills and copywriting experience. Experience with technical architecture and implementation of content components, platforms, frameworks and patterns. Experience designing content for digital products and websites. Experience using evidence, data and research to support experience decisions. Experience effectively managing many stakeholders. Strong problem-solver with the ability to work in a deadline-driven environment, attention to detail and ability to multitask. Hands-on experience with agile methodologies. Experience using tools such as content maps, content models, and site maps. Experience with tools: Microsoft Office, Jira, Figma. Experience participating in research and usability testing, A/B or multivariate tests. Values teamwork and is a great team player. Be able to demonstrate how you would approach content modeling processes and structured content organization within a headless environment.
Compensation & Benefits
Compensation at Pearson is influenced by a wide array of factors including but not limited to skill set, level of experience, and location. The pay range for this position in applicable states is as follows:
The minimum full-time salary range is between $115,000 - $125,000.
This position is eligible to participate in an annual incentive program. Details on benefits offered are available here. Application Details
Applications will be accepted through September 5th. This window may be extended depending on business needs. Who We Are
At Pearson, our purpose is simple: to help people realize the life they imagine through learning. We are the worlds lifelong learning company. For us, learning isnt just what we doits who we are. Equality & Accessibility
Pearson is an Equal Opportunity Employer and a member of E-Verify. Employment decisions are based on qualifications, merit and business need. Qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, sexual orientation, gender identity, gender expression, age, national origin, protected veteran status, disability status or any other group protected by law. We actively seek qualified candidates who are protected veterans and individuals with disabilities under VEVRAA and Section 503 of the Rehabilitation Act. If you require accommodations, please email TalentExperienceGlobalTeam@grp.pearson.com. #J-18808-Ljbffr
Join to apply for the
Senior Content Strategist
role at
Pearson . We are seeking an experienced Content Strategist to help lead the planning and development of content on Pearsons primary marketing and e-commerce website. You will work closely with key stakeholders across Pearson, from designers to marketers to product developers. Depending on the project, your role will range from a lead facilitator to a single collaborator. We need a strategic thinker who is curious and self-motivated, able to drive an overall strategy that accounts for business strategy, user personas, data analytics, and competitive analysis. You should have experience with content design systems, content models, UX writing, information architecture and presenting to stakeholders. While knowledge of design conventions is helpful, the focus is on fostering effective relationships with UX and UI designers. This position supports a small team that covers a lot of ground and requires versatility and collaboration. Key Responsibilities Writes clear instructional UX copy and collaborates on content projects. Manages and governs content to ensure quality and brand consistency. Influences copy production and distribution aligned with tone of voice (TOV) guidelines. Develops strategies to engage target audiences and meet business goals. Has experience developing and executing content strategy for e-commerce initiatives. Establishes KPIs to assess content effectiveness and iterates based on feedback. Collaborates with teams to align content with user experience objectives. Prioritizes accessibility and inclusivity in all written materials. Tailors content development based on user personas and journey mapping. Understands localization and globalization principles for diverse markets. Has a general knowledge of Search Engine Optimization (SEO) techniques and how they relate to marketing and ecommerce sites. Has experience working with AI, both as a productivity tool and a supported platform feature. Leads projects with confidence, empathy, quality, and efficiency. Takes responsibility for content quality, process documentation, and on-time delivery of the teams work. Has a positive attitude that supports a collaborative team culture within the content team and across the broader experience team. Promotes exchange of learning, best practices, and new ideas.
Knowledge & Experience
Experience with user-centric and immersive content through device-agnostic, data-driven content strategies, adaptive content models and standards. Proven and related experience in content strategy and content design. Strong verbal and written communication skills and copywriting experience. Experience with technical architecture and implementation of content components, platforms, frameworks and patterns. Experience designing content for digital products and websites. Experience using evidence, data and research to support experience decisions. Experience effectively managing many stakeholders. Strong problem-solver with the ability to work in a deadline-driven environment, attention to detail and ability to multitask. Hands-on experience with agile methodologies. Experience using tools such as content maps, content models, and site maps. Experience with tools: Microsoft Office, Jira, Figma. Experience participating in research and usability testing, A/B or multivariate tests. Values teamwork and is a great team player. Be able to demonstrate how you would approach content modeling processes and structured content organization within a headless environment.
Compensation & Benefits
Compensation at Pearson is influenced by a wide array of factors including but not limited to skill set, level of experience, and location. The pay range for this position in applicable states is as follows:
The minimum full-time salary range is between $115,000 - $125,000.
This position is eligible to participate in an annual incentive program. Details on benefits offered are available here. Application Details
Applications will be accepted through September 5th. This window may be extended depending on business needs. Who We Are
At Pearson, our purpose is simple: to help people realize the life they imagine through learning. We are the worlds lifelong learning company. For us, learning isnt just what we doits who we are. Equality & Accessibility
Pearson is an Equal Opportunity Employer and a member of E-Verify. Employment decisions are based on qualifications, merit and business need. Qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, sexual orientation, gender identity, gender expression, age, national origin, protected veteran status, disability status or any other group protected by law. We actively seek qualified candidates who are protected veterans and individuals with disabilities under VEVRAA and Section 503 of the Rehabilitation Act. If you require accommodations, please email TalentExperienceGlobalTeam@grp.pearson.com. #J-18808-Ljbffr