Business Analyst

Ciberspring, founded in 2003, is a next-generation, tech-first precision engagement agency delivering innovative solutions across three verticals. Our Digital division specializes in custom application development, system integration, and marketing technology, with expertise in the Salesforce and Adobe suites, as well as other content management and automation tools. Our Health division serves as a Health and Life Sciences Agency of Record, partnering with pharma, healthcare, and medical technology companies to deliver precision engagement services using cutting-edge technology. Our Talent division connects businesses with top-tier staffing resources to address unique challenges and drive success. We are driven by a passion for cutting-edge technology to deliver unparalleled impact, innovation, and cost-effective solutions for our clients. On a mission to empower organizations, we advise, implement, integrate, and deliver transformative solutions that not only enhance digital operations but also improve human life. Our people are the center of our success. Discover a team where your voice matters, your ideas inspire, and your growth is prioritized!Position Summary:You will partner with our client's Business Direct Marketing team to execute on an existing analytics roadmap, including enhancement of existing Power BI dashboards, designing and deploying new dashboards (including sourcing data, creating efficient SQL, designing and publishing), and providing insights to optimize email, direct mail, and SMS customer lifecycle campaigns. Partnership with marketing team will require translation of marketing performance questions into independent in-depth raw data (SQL) research to deliver dashboard enhancements, insightful analytics and recommendations. Data and analytics must be of the highest integrity and quality, and will directly guide the marketing strategy and tactics, playing a crucial role in attaining sales targets and setting future goals.This role is at the frontline of our client's Marketing and Growth Organization supporting campaign analytics and reporting for business products and portfolios. The ideal candidate will have experience across the full spectrum of business analytics including problem identification, data sourcing/wrangling, query development, data exploration, data visualization, and campaign performance optimization recommendations & hypothesis-testing, with hands-on data analysis and strategic thinking skills.Position Overview:•Expected to support complex, cross-functional analytics projects that may span across multiple business units, and analytics teams•Advises business partners and leadership with regards to patterns and relationships in data to recommend business direction or outcomes•Gathers, analyzes, and interprets a wide variety of data to make predictions on future outcomes or identify differences in relationships amount sources of information•Develops reports, charts, tables, and other visual aids in support of findings•Leverage analytics, and long-term thinking to help unlock sales performance gains and adoption of best practices•Transform complex analyses into clear, easy-to-understand "storytelling" presentations with high impact visualizations that transform data into insights•Serve as the objective single source of truth for all segmentation and campaign analytics performance reporting•Strengthen the relationship between analytics and our marketing partners.•Be a self-starter, and continue to "move the ball forward" What you bring to Ciberspring•Strong analytical skills and expertise moving from business questions through raw data to answers, insights, and recommendations•Experience translating marketer questions into technical analysis, developing clear data founded storytelling around actionable insights for both technical and non-technical stakeholders•Deep hands-on technical knowledge with SQL, including query creation, performance optimization, and complex joins of large data sets•Visually attractive and functionally efficient executive dashboard design and optimization in Tableau and/or Power BI•Experience working with large and complex datasets•Bachelor's degree in a quantitative field (finance, mathematics, economics, statistics, computer science, electrical engineering, physics, Marketing Information Systems (MKIS), etc.) or equivalent experience•2-6 years of relevant work experience or equivalent experience in management consulting•Experience within high tech, software, and/or wireless/telecom industry is highly desired•Proactive and anticipatory problem solver•Excellent communication and collaboration skills (written and verbal)•Experience with executive storytelling, presentationsPreferred Qualifications•Experience in Snowflake and GitHub•Prompt engineering in an analytics context•Experience with hypothesis testing, experimentation, A/B test analytics, multivariate testing, statistical significance•Identity graph experienceWe are dedicated to building a company that we can all be proud of. We come from all over the world and bring with us the passion and skill to solve our clients' problems and a shared commitment to fostering a culture of openness, thoughtfulness, diversity and excellence.Our Values:TrustTransparencyAccountabilityBoldnessRespectOptimismCiberspring provides equal employment opportunities to all applicants and employees. We prohibit discrimination and harassment of any type with regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.