Critical Start
Channel & Field Marketing Manager, West
Critical Start, Olympia, Washington, United States, 98502
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Channel & Field Marketing Manager, West
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Critical Start . Who We Are At Critical Start, we’re on a mission to make everyone a valued member of a winning team, united by an inspiring purpose: shaping the future of cybersecurity. Since 2012, we’ve been dedicated to safeguarding organizations from cyberattacks, preparing for evolving threats, and earning recognition for our innovative contributions to the industry. We thrive in an agile, collaborative environment that fosters creativity and action. Our team focuses on innovation and impact in cybersecurity. Core principles: do what’s best for our customers, do what’s best for our team, and don’t do things that suck. Watch videos or check Glassdoor for insights into life at Critical Start. What You Will Be Doing Partner with sales and channel teams to plan and execute regional events that drive revenue and strengthen relationships with key partners. Collaborate with channel partners to develop integrated marketing plans that generate demand and enhance sales engagement. Lead all aspects of physical and virtual channel event marketing, including email, social, and other campaigns. Maintain detailed event briefs and clearly communicate expectations to internal and external stakeholders. Ensure timely lead processing and sales assignment by updating internal databases and tracking leads through the funnel. Oversee participation and sponsorship at regional events (conferences, trade shows, networking events, dinners, partner gatherings). Manage project expenses, negotiate costs, process invoices, track expenditures, and maintain budget reports. Travel as needed to events, overseeing logistics such as booth setup, swag distribution, lead scanning, and post-event follow-up. Track, analyze, and report on the effectiveness of field marketing programs weekly to optimize ROI. What You Will Bring Required Qualifications 3+ years of B2B field marketing experience, preferably in technology, focused on channel partnerships. Experience developing marketing programs with Channel Partners (VARs, National Partners, Alliance Partners). Bachelor’s degree in marketing, communications, business, or related field. Strong collaboration and relationship-building skills; ability to engage diverse teams and follow through on commitments. Experience managing multiple internal and external teams to drive marketing initiatives. Proven project and event management能力, coordinating events and programs with sales objectives. Positive, proactive, team-oriented mindset with “get it done” attitude. Familiarity with Salesforce (SFDC) and Marketo; proficient in PowerPoint, Word, and Excel. Ability to travel up to 30% of the time. Location: Remote role; candidates must be located on the West Coast. What It’s Like Working Here We offer a dynamic, rewarding environment with a culture of learning, innovation, and inclusivity. Our Plano, TX office provides open spaces and collaborative areas, plus activities like ping-pong and foosball in break rooms. Compensation & Benefits Competitive base salary with potential annual bonus 100% employee healthcare coverage; 50% coverage for dependents Unlimited PTO; paid parental and military leave Dental and Vision coverage; life insurance, long-term and short-term disability 401(k) with matching Employee assistance program; wellness initiatives Compensation range and benefits are described per state/local pay transparency laws. Salaries may vary by location, experience, and performance. How to Apply Interested candidates should apply via the company career site: https://www.criticalstart.com/careers/ Seniority level
Mid-Senior level Employment type
Full-time Job function
Advertising, Marketing Industries
Computer and Network Security; Software Development; IT Services and IT Consulting
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Channel & Field Marketing Manager, West
role at
Critical Start . Who We Are At Critical Start, we’re on a mission to make everyone a valued member of a winning team, united by an inspiring purpose: shaping the future of cybersecurity. Since 2012, we’ve been dedicated to safeguarding organizations from cyberattacks, preparing for evolving threats, and earning recognition for our innovative contributions to the industry. We thrive in an agile, collaborative environment that fosters creativity and action. Our team focuses on innovation and impact in cybersecurity. Core principles: do what’s best for our customers, do what’s best for our team, and don’t do things that suck. Watch videos or check Glassdoor for insights into life at Critical Start. What You Will Be Doing Partner with sales and channel teams to plan and execute regional events that drive revenue and strengthen relationships with key partners. Collaborate with channel partners to develop integrated marketing plans that generate demand and enhance sales engagement. Lead all aspects of physical and virtual channel event marketing, including email, social, and other campaigns. Maintain detailed event briefs and clearly communicate expectations to internal and external stakeholders. Ensure timely lead processing and sales assignment by updating internal databases and tracking leads through the funnel. Oversee participation and sponsorship at regional events (conferences, trade shows, networking events, dinners, partner gatherings). Manage project expenses, negotiate costs, process invoices, track expenditures, and maintain budget reports. Travel as needed to events, overseeing logistics such as booth setup, swag distribution, lead scanning, and post-event follow-up. Track, analyze, and report on the effectiveness of field marketing programs weekly to optimize ROI. What You Will Bring Required Qualifications 3+ years of B2B field marketing experience, preferably in technology, focused on channel partnerships. Experience developing marketing programs with Channel Partners (VARs, National Partners, Alliance Partners). Bachelor’s degree in marketing, communications, business, or related field. Strong collaboration and relationship-building skills; ability to engage diverse teams and follow through on commitments. Experience managing multiple internal and external teams to drive marketing initiatives. Proven project and event management能力, coordinating events and programs with sales objectives. Positive, proactive, team-oriented mindset with “get it done” attitude. Familiarity with Salesforce (SFDC) and Marketo; proficient in PowerPoint, Word, and Excel. Ability to travel up to 30% of the time. Location: Remote role; candidates must be located on the West Coast. What It’s Like Working Here We offer a dynamic, rewarding environment with a culture of learning, innovation, and inclusivity. Our Plano, TX office provides open spaces and collaborative areas, plus activities like ping-pong and foosball in break rooms. Compensation & Benefits Competitive base salary with potential annual bonus 100% employee healthcare coverage; 50% coverage for dependents Unlimited PTO; paid parental and military leave Dental and Vision coverage; life insurance, long-term and short-term disability 401(k) with matching Employee assistance program; wellness initiatives Compensation range and benefits are described per state/local pay transparency laws. Salaries may vary by location, experience, and performance. How to Apply Interested candidates should apply via the company career site: https://www.criticalstart.com/careers/ Seniority level
Mid-Senior level Employment type
Full-time Job function
Advertising, Marketing Industries
Computer and Network Security; Software Development; IT Services and IT Consulting
#J-18808-Ljbffr