Marketing Manager Job at HR Pals & Recruiting Pals in California

HR Pals & Recruiting Pals provided pay range

This range is provided by HR Pals & Recruiting Pals. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$90,000.00/yr - $110,000.00/yr

Position Summary

The Marketing Manager will work in close collaboration with the Executive Director and other members of the leadership team to implement marketing, communications, and engagement strategies. This role focuses on executing integrated marketing campaigns, maintaining digital platforms, promoting key programs and events, and coordinating with external consultants and vendors. The ideal candidate has strong nonprofit marketing experience, excellent content creation skills, and a passion for storytelling and mission-driven engagement.

This role is designed with future growth in mind. As our clients visibility and reach expands, this position offers the opportunity to grow into a Director-level role, with increased ownership of strategy and leadership

Key Responsibilities

Brand Integration & Content Development

• Support the execution of rebranding initiative by applying the new brand identity across digital, print, and event communications
• Ensure consistency in brand voice, visuals, and messaging across all materials and platforms
• Draft compelling, audience-appropriate content for email campaigns, social media, blog posts, website updates, and press materials

Campaign Implementation

• Execute strategic marketing and communications campaigns to promote programs, events, and membership opportunities
• Work with leadership to plan content calendars, engagement strategies, and campaign timelines
• Analyze email and social media engagement metrics and adjust content strategy accordingly

Digital Marketing & SEO

• Maintain and update the website (WordPress), ensuring content is current, engaging, and aligned with SEO best practices
• Implement basic SEO strategies and coordinate with consultants as needed to improve site visibility and search performance
• Support the development of user journeys and audience targeting across digital channels
• Collaborate with external branding, design, and marketing consultants to execute campaign elements and creative deliverables
• Coordinate RFPs, timelines, and materials with external vendors in alignment with organizational priorities
• Ensure quality and consistency across all externally developed assets

Event & Membership Marketing

• Partner with the Events Manager to develop and implement promotional strategies flagship events
• Create digital and print materials to support registration, sponsorship visibility, and on-site experience
• Support real-time social media and live coverage during key events
• Collaborate with the Membership Coordinator to develop marketing assets and campaigns that support recruitment, retention, and engagement

Qualifications

Required:

• 3–5 years of marketing or communications experience, in a nonprofit setting.
• Demonstrated experience developing content across platforms (email, web, social)
• Familiarity with website content management (preferably WordPress) and email marketing platforms
• Working knowledge of SEO best practices and digital engagement metrics
• Excellent writing and editing skills with strong attention to detail
• Collaborative, self-directed, and comfortable working with both internal teams and external partners

Preferred:

• Experience with branding or rebranding initiatives
• Familiarity with education or education technology sectors
• Experience with platforms like Adobe Creative Suite, Google Analytics, and project management tools
• Understanding of association management software (AMS), Cvent, or similar platforms

Up to 15%, including support at major events such as Spring onsite meetings as needed

Physical Requirements

This role is primarily computer-based and requires prolonged periods of sitting and screen time. Occasional lifting of up to 25 pounds may be required for event support.

• Fully remote work environment with flexible hours
• Health, dental, and vision insurance
• Generous paid time off and paid holidays
• A supportive, mission-driven team committed to innovation, transparency, and equity
• Growth potential into a Director-level leadership position as our client expands

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Project Management

• Industries

  Non-profit Organizations

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Inferred from the description for this job

Medical insurance

Vision insurance

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