Marketing Manager-III Job at eTeam Inc. in San Francisco

Job Title: Integrated Marketing Manager
Job Location - Remote
Duration - 09 months

About the Team

Client's mission is to grow and empower local economies. By building intelligent, last-mile delivery technology for local cities, Client connects people with the local businesses they care about - helping grow businesses and the communities that support those businesses. To further this mission, we're looking for a marketer who will sit at the intersection of growth, brand, product, and operations, to develop integrated marketing strategies for our consumer business at Client. The integrated marketing team is a group of marketing generalists responsible for translating business goals into marketing strategies and serving as the general manager across the organization to bring those strategies to market.

Role Scope

You will be supporting Parcels, Client's newest business on track to do 40M in volume in 2025. Parcel Drivers - called Runners - deliver 40-60 packages over the course of a single route.

Availability

Up to 45 hours a week (minimum of 40 hours/wk with some overtime as needed).

Process

• Candidate Screen (Michelle Laszlo) upon strong agency recommendation
• Take-home exercise. Should take no more than 2 hours working on it, presented in the candidate's preferred format (doc or slides). We won't be looking for a perfectly polished deliverable, more just a directional sense of how the candidate would think in-role. Fine to use bullets, visuals, etc.
• Candidate Loop cross-functional 1-1s with colleagues in ops, product, and marketing.

Inbound Responsibilities

• [Supply] Support Runner supply forecasting in partnership with Ops and Analytics; execute weekly forecasting read-outs and support deep-dives to better understand root causes for growth and decline across Runner cohort populations (New, Active, Lapsed).
• [User Insights] Support the execution of research plans in partnership with UXR, Product, and Ops; synthesize key learnings and audience needs, use them to influence marketing and product strategy.
• [Product Influence & Knowledge] Partner with PMM, product, design, strategy and operations, and engineering teams to test, launch, and scale new experience solutions that help drive Runner growth for Pizza offers and Parcel offers.

Outbound Responsibilities

• [GTM] Aid the execution of strategic go-to-market plans to launch products and programs that increase Top Runner volume coverage - such as Rewards & Ratings programs, and improvements to the Runner waitlist experience. Ensure these plans are run smoothly across a variety of cross-functional partners and support measuring success as launch goes on. Conduct research to measure Runner sentiment, awareness, and comprehension of these features and help product improve the solution in a V2.
• [Growth & Marketing Experimentation] Ideate, align, execute, and measure new product marketing campaigns using in-app, owned, and earned channels to grow product usage of existing features across new and existing users. Craft messaging and communications to launch experimentation and build upon Runner lifecycle playbooks. Measure impact and report results of PMM experiments to cross-functional stakeholders with a clear set of recommendations.

Leadership

• Own sub-OKRs and effectively report progress against quarterly goals/plans.
• Make asks/recommendations/escalations to senior manager as needed.
• Bias for action/autonomy. Should be able to work autonomously after onboarding with minimal support.
• Effectively work with core cross-functional pods to identify and execute next steps.
• Flag appropriate escalations to Sr Integrated Marketing Manager.

Initial Projects

• Work with Ops and CRM teams to develop a Peak Preparedness marketing campaign playbook to effectively acquire and mobilize new and existing Runners ahead of our busiest season of the year - Winter holidays.
• Work with the Product and Ops teams to launch and execute a GTM for an external Top Runner program. This launch is focused on introducing Runners to a Rewards tier that gives them improved access to Parcels offers based on their performance on the road.

Mandatories

• Experience in a role responsible for developing and piloting new products, especially products growing from 0 to 1.
• Experience leaning in with Product teams to understand product functionality and restrictions.
• Experience in a role/team responsible for growing engagement/adoption.
• Experience leading and working with insights (conducting research, synthesizing learnings) and using them to map communications plans and influencing product roadmaps.
• Experience with product strategy and vision, able to ideate how to scale products 0:1.
• Excellent communication skills; a well-rounded, research-driven, passionate marketer.

Ideal Profiles

• Seasoned hands-on experience influencing cross-functional teams with product development, ideation, & experimentation.
• Proven track record in customer-facing roles leading or assisting with digital marketing or sales campaigns, with a focus on targeting audience and engaging customers across owned and paid channels.
• Demonstrated ability to be data-driven and comfortable with experimentation & testing methodologies; SQL experience is a big plus.
• Experience in product marketing and/or product operations for consumer tech companies (ex: Lyft, Instacart, Airbnb, etc).
• A builder's mentality, passionate about technology products that impact millions, and an energizing, effective communicator eager to get into product marketing.

We're Excited About You Because You Have...

• A BA
• 5 years of professional experience in a marketing or strategy role, within a high-growth and fast-paced environment.
• A data-driven mindset and you have some experience working on marketing experimentation.
• Ability to flex seamlessly between strategy and execution working internally across a variety of teams.
• Strong project management and leadership skills, ideally in a customer-facing role leading or assisting with digital marketing or sales campaigns.
• A builder's mentality, are passionate about technology products that impact millions, and think of yourself as an energizing, effective communicator eager to get into product marketing.
• SQL proficiency is a big plus.

Key Responsibilities

• Support the development and execution of go-to-market plans that exceed new & existing feature adoption and satisfaction goals with Runners.
• Execute marketing experimentation for new offerings that Runners value and adopt. Inform key learnings and develop plans to tackle opportunities for future growth.
• Roll up your sleeves to own the success of a campaign or test: writing content, setting up in-app and email campaigns, and bringing together other needed partners to execute your strategies.
• Partner with research to support and execute groundbreaking customer research. Use it to provide actionable recommendations that improve our marketing and product strategies.
• Join a cross-functional team from Product, Brand, CRM, and Operations on weekly business reviews. Report out to leadership on progress and drive recommendations.
• Work with teams to analyze and own product metrics, uncovering key opportunities for marketing and iterating on messaging/positioning accordingly.