Senior Marketing Manager Job at OfferingTree in Saint Paul

Marketing Manager (must be located in Minnesota)

Who We Are

OfferingTree is an all-in-one business management platform designed specifically for fitness and wellness studio owners. We help yoga, pilates, and boutique fitness studios streamline their operations by combining scheduling, payments, website management, client communication, and marketing automation into one comprehensive solution.

Our mission is to give studio owners the freedom to focus on what they love most – serving their community and teaching – while we handle the technology that keeps their business running smoothly. We're trusted by hundreds of studio owners who value simplicity, affordability, and genuine customer support over complex, expensive alternatives.

Who We're Looking For

OfferingTree is seeking a Marketing Manager to own and execute our marketing strategy as we scale our impact in the fitness and wellness industry. This role is perfect for a marketing generalist who thrives in a collaborative, customer-centric environment and understands the unique challenges faced by small business owners.

Our ideal candidate combines strategic thinking with hands-on execution and has experience marketing to B2B audiences that act more like consumers (think yoga studio owners or pilates studio owners). You'll leverage customer insights to create messaging that resonates with studio owners at every stage of their journey.

We're looking for someone who can balance data-driven decision making with the authentic, community-focused approach that defines our brand. If you're passionate about supporting small businesses and have the marketing chops to help us reach more studio owners who need our solution, we'd love to hear from you.

Primary Responsibilities

• Develop marketing programs and campaigns that generate qualified leads and drive trial signups
• Create and optimize landing pages for conversion rate improvement
• Build and manage email nurture sequences for various customer segments
• Create blog posts and educational resources that speak to studio owners’ specific challenges and aspirations across their business lifecycle
• Develop product marketing collateral and messaging around new product releases
• Oversee social media presence and community engagement
• Create customer success stories, case studies, and testimonials
• Plan and execute webinars
• Manage email lists and automation workflows
• Oversee and maintain a comprehensive marketing content calendar
• Develop and optimize our presence in key discovery channels, including Facebook groups, Reddit communities, and industry forums
• Analyze campaign and program performance and provide actionable insights
• Leverage reporting platforms like Amplitude and GA4 to inform decision-making

Qualifications

Required Experience

• 5+ years of experience in B2B SaaS marketing, preferably with experience marketing to small service businesses or SMB markets
• Proven track record of executing successful marketing campaigns across multiple channels (paid search, social media, email, etc.)
• Strong content creation and copywriting skills with portfolio examples demonstrating clear, compelling messaging
• Experience with marketing software and marketing ops processes (Active Campaign, HubSpot, Wordpress, GA4, Amplitude, Notion tools)
• Demonstrated ability to analyze campaign performance and make data-driven optimization decisions

Preferred Qualifications

• Experience marketing to service-based businesses, particularly in fitness, wellness, or hospitality industries
• Background working with bootstrapped or early-stage efficiently-growing SaaS companies
• Familiarity with product-led growth strategies and trial-to-paid conversion optimization
• Experience with content marketing, demand generation, and product marketing initiatives
• Understanding of small business challenges and decision-making processes

Personal Attributes

• Exceptional written and verbal communication skills with ability to adapt tone for different audiences
• Self-starter mentality with ability to prioritize and execute independently
• Analytical mindset balanced with creative problem-solving abilities
• Organized in their day-to-day-operations and able to manage their responsibilities
• Exceptionally detail-oriented and comfortable in scenarios where there are lots of details to coordinate
• Genuine interest in supporting small business owners and understanding their challenges

Why OfferingTree?

At OfferingTree, marketing isn't about aggressive growth tactics or pushy sales approaches. Our customers choose us because we genuinely solve their problems and support their success. You'll have the opportunity to:

• Work directly with real customer insights and feedback to inform every marketing decision
• Build authentic relationships within a passionate, supportive community of entrepreneurs
• See the direct impact of your work on small business owners' success and quality of life
• Collaborate with a team that values sustainable growth, customer happiness, and work-life balance
• $110 - $125K salary range
• Comprehensive health, dental, and vision insurance
• Flexible PTO and remote work options

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Software Development

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