Indiana University
Marketing & Communications Leader (Communications Leader), Office of the Vice Pr
Indiana University, Bloomington, Indiana, United States, 47401
Marketing & Communications Leader (Communications Leader), Office of the Vice President for Student Success, Enrollment, and Institutional Effectiveness
Indiana University is seeking a visionary and strategic communicator to establish and lead the Student Journey Communications team. This role shapes the student experience by delivering clear, timely, and action-oriented messaging across the entire student lifecycle from admissions to graduation. The Leader will champion marketing communications that empower students through their IU journey, from early awareness to navigating administrative processes with confidence, freeing them to focus on academic success and campus engagement. Responsibilities
Directs a team of functional strategists (Financial Aid, Admissions, Academic Success, and Career Engagement) and technical teams (CRM Journeys, Digital Development, and Web Strategy) to create an integrated, student-centered communications ecosystem. Develops and implements a unified marketing communications framework across all student success touchpoints. Escalates operational issues, including human resources and people management situations. Determines the overall budget for communications teams. Works closely with peers within the division and develops business relationships across the university and externally to maximize adoption and effectiveness of programs. Directs overall operations and strategy for the marketing and communications function within a large, multi-faceted division with multiple departments. Aligns messaging strategies with institutional retention, persistence, and completion goals. Establishes key performance indicators (KPIs) for lifecycle communications and reports outcomes to executive leadership. Monitors industry trends and best practices and implements strategic process and policy changes to optimize operations and progress toward objectives. Directly hires and supervises technical team leads. Fosters collaboration between functional strategists and technical execution teams. Implements professional development programs to build communications expertise across teams. Oversees the university's central CRM (Slate/Salesforce) strategy for automated student journeys through admissions, enrollment, retention, and graduation experiences. Guides web development priorities for student-facing assets and knowledge bases. Approves all major digital communication initiatives and technology investments. In partnership with Institutional Research, conducts research and discovery work to inform communications strategies to improve student outcomes data. General Responsibilities
Directs overall operations and strategy for the marketing and communications function within a large multi-faceted department or multiple departments. Hires, trains, evaluates, coaches, assigns work, sets goals, determines staffing needs, and directs the work of people leaders within communications. Manages relationships with internal and external stakeholders; determines communications needs and programs to align with objectives and coaches people leaders on processes such as developing timelines. Directs and manages the budget for communications initiatives, including expenditures, revenue projections, program costs, and cost containment. Responds to escalated inquiries and explains policies, procedures, and context of communications. Monitors industry trends and best practices and implements strategic process and policy changes to optimize operations and progress toward objectives. Presents communications outcomes to university leadership. Combinations of related education and experience may be considered. Education beyond the minimum required may be substituted for work experience. Work experience beyond the minimum required may be substituted for education. Education
Bachelor's degree in communications, journalism, English, public relations, or related field Work Experience
5 years in relevant field 3 years of management experience in relevant field Skills
Proficient communication skills Maintains a high degree of professionalism Demonstrated time management and priority setting skills Demonstrates a high commitment to quality Excellent organizational skills Excellent collaboration and team-building skills Effectively coaches and delivers constructive feedback Instills commitment to organizational goals Demonstrates excellent judgment and decision-making skills Effective conflict management skills Builds and manages effective teams Effective leadership skills Ability to represent the company with external constituents Ability to drive multiple projects to successful completion Preferred
Ability to operate at the strategic level Ability to drive excellence Strong attention to detail in execution This role requires the ability to effectively communicate and to operate a computer and other standard office productivity equipment. The position involves sedentary work as well as periods of movement in an office and campus environment. The person in this role must be able to perform the essential functions with or without an accommodation. Benefits & Employment Details
For full-time staff employees, Indiana University offers a wide array of benefits including medical and dental insurance, health savings account, flexible spending accounts, life insurance, disability insurance, retirement plan options, tuition subsidy, paid holidays, paid time off, parental leave, and EAP. Learn more about IU Benefit Programs. Career Level: Strategic • FLSA: Exempt • Job Function: Marketing & Communications • Job Family: Communications Generalist This posting is scheduled to close at the listed close date and may be closed earlier at the University's discretion, but will remain open for a minimum of 5 business days. Indiana University is an equal opportunity employer and provider of ADA services and prohibits discrimination in hiring. See the Indiana University Notice of Non-Discrimination for details.
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Indiana University is seeking a visionary and strategic communicator to establish and lead the Student Journey Communications team. This role shapes the student experience by delivering clear, timely, and action-oriented messaging across the entire student lifecycle from admissions to graduation. The Leader will champion marketing communications that empower students through their IU journey, from early awareness to navigating administrative processes with confidence, freeing them to focus on academic success and campus engagement. Responsibilities
Directs a team of functional strategists (Financial Aid, Admissions, Academic Success, and Career Engagement) and technical teams (CRM Journeys, Digital Development, and Web Strategy) to create an integrated, student-centered communications ecosystem. Develops and implements a unified marketing communications framework across all student success touchpoints. Escalates operational issues, including human resources and people management situations. Determines the overall budget for communications teams. Works closely with peers within the division and develops business relationships across the university and externally to maximize adoption and effectiveness of programs. Directs overall operations and strategy for the marketing and communications function within a large, multi-faceted division with multiple departments. Aligns messaging strategies with institutional retention, persistence, and completion goals. Establishes key performance indicators (KPIs) for lifecycle communications and reports outcomes to executive leadership. Monitors industry trends and best practices and implements strategic process and policy changes to optimize operations and progress toward objectives. Directly hires and supervises technical team leads. Fosters collaboration between functional strategists and technical execution teams. Implements professional development programs to build communications expertise across teams. Oversees the university's central CRM (Slate/Salesforce) strategy for automated student journeys through admissions, enrollment, retention, and graduation experiences. Guides web development priorities for student-facing assets and knowledge bases. Approves all major digital communication initiatives and technology investments. In partnership with Institutional Research, conducts research and discovery work to inform communications strategies to improve student outcomes data. General Responsibilities
Directs overall operations and strategy for the marketing and communications function within a large multi-faceted department or multiple departments. Hires, trains, evaluates, coaches, assigns work, sets goals, determines staffing needs, and directs the work of people leaders within communications. Manages relationships with internal and external stakeholders; determines communications needs and programs to align with objectives and coaches people leaders on processes such as developing timelines. Directs and manages the budget for communications initiatives, including expenditures, revenue projections, program costs, and cost containment. Responds to escalated inquiries and explains policies, procedures, and context of communications. Monitors industry trends and best practices and implements strategic process and policy changes to optimize operations and progress toward objectives. Presents communications outcomes to university leadership. Combinations of related education and experience may be considered. Education beyond the minimum required may be substituted for work experience. Work experience beyond the minimum required may be substituted for education. Education
Bachelor's degree in communications, journalism, English, public relations, or related field Work Experience
5 years in relevant field 3 years of management experience in relevant field Skills
Proficient communication skills Maintains a high degree of professionalism Demonstrated time management and priority setting skills Demonstrates a high commitment to quality Excellent organizational skills Excellent collaboration and team-building skills Effectively coaches and delivers constructive feedback Instills commitment to organizational goals Demonstrates excellent judgment and decision-making skills Effective conflict management skills Builds and manages effective teams Effective leadership skills Ability to represent the company with external constituents Ability to drive multiple projects to successful completion Preferred
Ability to operate at the strategic level Ability to drive excellence Strong attention to detail in execution This role requires the ability to effectively communicate and to operate a computer and other standard office productivity equipment. The position involves sedentary work as well as periods of movement in an office and campus environment. The person in this role must be able to perform the essential functions with or without an accommodation. Benefits & Employment Details
For full-time staff employees, Indiana University offers a wide array of benefits including medical and dental insurance, health savings account, flexible spending accounts, life insurance, disability insurance, retirement plan options, tuition subsidy, paid holidays, paid time off, parental leave, and EAP. Learn more about IU Benefit Programs. Career Level: Strategic • FLSA: Exempt • Job Function: Marketing & Communications • Job Family: Communications Generalist This posting is scheduled to close at the listed close date and may be closed earlier at the University's discretion, but will remain open for a minimum of 5 business days. Indiana University is an equal opportunity employer and provider of ADA services and prohibits discrimination in hiring. See the Indiana University Notice of Non-Discrimination for details.
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