Automatic Data Processing
Senior Manager Growth Marketing
ADP is hiring an experienced Senior Manager Growth Marketing, with expertise in B2B customer acquisition, client upsell / cross-sell campaign development, and project management, along with prior experience in client advocacy and event leadership being a plus.
The ideal candidate will be responsible for developing and executing demand generation campaigns that drive upsell / cross-sell opportunities with our current clients, managing regional events, and supporting the enhancement of our client engagement channels. This person must be a team player who loves collaborating in an organized and strategic manner, while remaining focused on expanding opportunities for new sales. Additionally, the ideal candidate is analytical, data-driven, and can track a set of goals to measure the effectiveness of programs and campaigns with the ability to articulate the business value of these metrics to all levels of the organization.
Responsibilities
Build and execute customer acquisition programs utilizing email, digital, and other channels to drive continued advancement of sales within our strategic product set. Develop and implement innovative cross / up-sell campaigns for existing clients that generate conversions at key inflection points in the customer journey. Collaborate with cross-functional teams to identify opportunities for client engagement and retention, leveraging data insights for continuous improvement. Manage all aspects of select regional events, including planning, execution, and follow-up to ensure a seamless experience and maximize impact. Collaborate across the marketing organization to develop content for digital programs, campaign assets, etc. necessary to execute successful campaigns. Utilize marketing automation tools to track campaign performance metrics and analyze results to optimize future initiatives.
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Build and execute customer acquisition programs utilizing email, digital, and other channels to drive continued advancement of sales within our strategic product set. Develop and implement innovative cross / up-sell campaigns for existing clients that generate conversions at key inflection points in the customer journey. Collaborate with cross-functional teams to identify opportunities for client engagement and retention, leveraging data insights for continuous improvement. Manage all aspects of select regional events, including planning, execution, and follow-up to ensure a seamless experience and maximize impact. Collaborate across the marketing organization to develop content for digital programs, campaign assets, etc. necessary to execute successful campaigns. Utilize marketing automation tools to track campaign performance metrics and analyze results to optimize future initiatives.
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