Action Day Schools
Overview
Action Day Schools is seeking a dynamic and creative Digital Marketing Specialist to join our team and work collaboratively with our Brand & Growth Initiatives Manager from our corporate office in San Jose. Reporting to the Executive Director of Administration, this role is responsible for overseeing all digital marketing campaigns, identifying strategic opportunities, and executing data-driven initiatives to increase lead generation. Key areas of focus include SEO, PPC, local search, and display advertising. This is a unique opportunity to join a collaborative, high-impact team where your ideas and contributions are valued and recognized. Base pay range
$80,000.00/yr - $90,000.00/yr Responsibilities
Plan, execute, and optimize paid digital advertising campaigns across platforms, including Google Ads, Meta, and other niche or regional networks. Track, analyze, and report on performance metrics for all digital campaigns to ensure ROI and alignment with lead generation goals. Serve as primary liaison with external marketing vendors and digital advertising partners (e.g., ad agencies, Google Ads, Niche) to manage deliverables and performance. Manage website content updates, oversee functionality, and coordinate with web developers to maintain performance and SEO best practices. Develop and implement strategies for lead generation through digital channels, including PPC, SEO, and email marketing. Maintain and execute a strategic editorial calendar for all direct communications, including newsletters, e-blasts, and seasonal campaigns. Continuously analyze digital marketing spend across channels and recommend optimizations to improve efficiency and performance. Assist with other marketing activities as required to support team priorities and organizational objectives. Requirements
Bachelor\'s degree in Marketing, Communications, Graphic Design, or a related field 3-5 years experience managing and optimizing multi-channel digital campaigns (Google Ads, Meta, SEO, email marketing), with a focus on lead generation, ROI, and performance tracking using tools like Google Analytics and Tag Manager Proven experience managing website content and performance, collaborating with developers, and overseeing digital vendor relationships to ensure campaign success, SEO best practices, and strategic communication execution Strong graphic design skills with proficiency in Adobe Creative Suite or similar tools Excellent written and verbal communication skills Ability to manage multiple projects simultaneously and meet deadlines Possesses reliable personal transportation Experience with website management platforms, such as WordPress, is a plus Passion for education and a commitment to supporting the mission of Action Day Schools Benefits
Vacation, sick, and holiday pay – including a paid holiday closure in late December Medical, dental, and vision 401k FSA Long Term Disability Life Insurance Childcare/Private Education Tuition Discount Benefits Note: This job description reflects responsibilities and requirements for the Digital Marketing Specialist role at Action Day Schools and may be subject to change at the company\'s discretion.
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Action Day Schools is seeking a dynamic and creative Digital Marketing Specialist to join our team and work collaboratively with our Brand & Growth Initiatives Manager from our corporate office in San Jose. Reporting to the Executive Director of Administration, this role is responsible for overseeing all digital marketing campaigns, identifying strategic opportunities, and executing data-driven initiatives to increase lead generation. Key areas of focus include SEO, PPC, local search, and display advertising. This is a unique opportunity to join a collaborative, high-impact team where your ideas and contributions are valued and recognized. Base pay range
$80,000.00/yr - $90,000.00/yr Responsibilities
Plan, execute, and optimize paid digital advertising campaigns across platforms, including Google Ads, Meta, and other niche or regional networks. Track, analyze, and report on performance metrics for all digital campaigns to ensure ROI and alignment with lead generation goals. Serve as primary liaison with external marketing vendors and digital advertising partners (e.g., ad agencies, Google Ads, Niche) to manage deliverables and performance. Manage website content updates, oversee functionality, and coordinate with web developers to maintain performance and SEO best practices. Develop and implement strategies for lead generation through digital channels, including PPC, SEO, and email marketing. Maintain and execute a strategic editorial calendar for all direct communications, including newsletters, e-blasts, and seasonal campaigns. Continuously analyze digital marketing spend across channels and recommend optimizations to improve efficiency and performance. Assist with other marketing activities as required to support team priorities and organizational objectives. Requirements
Bachelor\'s degree in Marketing, Communications, Graphic Design, or a related field 3-5 years experience managing and optimizing multi-channel digital campaigns (Google Ads, Meta, SEO, email marketing), with a focus on lead generation, ROI, and performance tracking using tools like Google Analytics and Tag Manager Proven experience managing website content and performance, collaborating with developers, and overseeing digital vendor relationships to ensure campaign success, SEO best practices, and strategic communication execution Strong graphic design skills with proficiency in Adobe Creative Suite or similar tools Excellent written and verbal communication skills Ability to manage multiple projects simultaneously and meet deadlines Possesses reliable personal transportation Experience with website management platforms, such as WordPress, is a plus Passion for education and a commitment to supporting the mission of Action Day Schools Benefits
Vacation, sick, and holiday pay – including a paid holiday closure in late December Medical, dental, and vision 401k FSA Long Term Disability Life Insurance Childcare/Private Education Tuition Discount Benefits Note: This job description reflects responsibilities and requirements for the Digital Marketing Specialist role at Action Day Schools and may be subject to change at the company\'s discretion.
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