Highlight AI
Job Title: Performance Marketer
Location: NYC (On-site, 5 days a week)
About Highlight AI
Highlight AI is a cutting-edge desktop assistant designed to enhance productivity by seamlessly integrating with your workflow. We empower users to interact with any application using text and voice commands, eliminating the need to switch between tools. After raising a seed round from investors like General Catalyst, Valor Equity, SV Angel, and Conviction Fund, we're now in hypergrowth mode and expanding our team.
The Role
We\'re looking for a data-driven, hands-on Performance Marketer to join our team at Highlight AI and help shape the future of intelligent desktop experiences. In this role, you\'ll take ownership of key growth initiatives, leading paid acquisition and optimization strategies across channels. You\'ll design and execute campaigns that drive user acquisition and engagement, and be able to demonstrate compelling, measurable outcomes.
Note: this is an on-site role, requiring five days a week in our NYC headquarters.
Responsibilities
Develop and execute data-driven performance marketing strategies across multiple channels (Google Ads, Meta, TikTok, YouTube, etc.). Own day-to-day campaign management, A/B testing, budget allocation, and performance optimization. Analyze and report on KPIs (ROAS, CAC, LTV, etc.) and turn insights into action. Collaborate with creative and content teams to develop engaging ad creatives that perform. Identify new growth opportunities across emerging platforms, tools, or tactics. Build and optimize full-funnel strategies, from prospecting to retargeting. Leverage tools like Google Analytics, Looker, and attribution platforms to refine performance. Stay ahead of trends in paid media, marketing tech, and consumer behavior. Qualifications
3-7+ years of experience in digital/performance marketing with a track record of success in paid search / social channels. Bonus points for programmatic, influencer, or affiliate channels. Strong analytical skills with proficiency in Excel, Google Analytics, and performance dashboards. Experience with Meta Ads Manager, Google Ads Editor, Segment, Mixpanel is a plus. Creative thinking with a testing mindset; comfortable with A/B testing and deriving insights. Ability to thrive in fast-paced, ambiguous startup environments with tight feedback loops. Ownership mentality; no task is too small and you are willing to contribute across the board. Excellent communication skills and a collaborative mindset; lean team environment requires teamwork. Detail-oriented with a proactive, hands-on approach. Must be based in or willing to relocate to NYC. Willing to work in-office five days a week; flexible with days off and schedules may be considered. Perks
Competitive salary and generous equity package Health, dental, and vision insurance Flexible PTO and parental leave Paid team lunches during the week Relocation package
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Develop and execute data-driven performance marketing strategies across multiple channels (Google Ads, Meta, TikTok, YouTube, etc.). Own day-to-day campaign management, A/B testing, budget allocation, and performance optimization. Analyze and report on KPIs (ROAS, CAC, LTV, etc.) and turn insights into action. Collaborate with creative and content teams to develop engaging ad creatives that perform. Identify new growth opportunities across emerging platforms, tools, or tactics. Build and optimize full-funnel strategies, from prospecting to retargeting. Leverage tools like Google Analytics, Looker, and attribution platforms to refine performance. Stay ahead of trends in paid media, marketing tech, and consumer behavior. Qualifications
3-7+ years of experience in digital/performance marketing with a track record of success in paid search / social channels. Bonus points for programmatic, influencer, or affiliate channels. Strong analytical skills with proficiency in Excel, Google Analytics, and performance dashboards. Experience with Meta Ads Manager, Google Ads Editor, Segment, Mixpanel is a plus. Creative thinking with a testing mindset; comfortable with A/B testing and deriving insights. Ability to thrive in fast-paced, ambiguous startup environments with tight feedback loops. Ownership mentality; no task is too small and you are willing to contribute across the board. Excellent communication skills and a collaborative mindset; lean team environment requires teamwork. Detail-oriented with a proactive, hands-on approach. Must be based in or willing to relocate to NYC. Willing to work in-office five days a week; flexible with days off and schedules may be considered. Perks
Competitive salary and generous equity package Health, dental, and vision insurance Flexible PTO and parental leave Paid team lunches during the week Relocation package
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