Gelia
Gelia, a forward-thinking marketing communications agency integrating AI, data, and scalable digital solutions into client work, with offices in Buffalo, NY and Raleigh, NC. Our team blends creative strategy with technical execution to deliver measurable outcomes. Were growing our digital team and looking for a technically skilled leader who can balance hands-on coding with platform-based marketing technology implementation.
As Lead Web & Data Integration Developer, youll take ownership of the technical execution that powers our digital work balancing hands-on coding, CMS implementation, and data integration with team leadership. While core development responsibilities remain foundational to this role, youll also support our agencys evolving use of AI helping to explore and implement tools that automate workflows, enhance personalization, and connect data more intelligently. This is a unique opportunity to shape both the current tech stack and the future of how we work.
Responsibilities
Translate design mockups and wireframes into responsive, accessible, and performant front-end code Build, optimize, and manage email and marketing automation campaigns in Salesforce Marketing Cloud, HubSpot, or Marketo Support digital tracking by implementing scripts and tag integrations (e.g., Google Tag Manager, Meta Pixel) Integrate data across platforms including CRMs, paid media (Google Ads, Meta), websites, and lead gen tools Monitor and troubleshoot data pipelines; automate reporting using Python and/or SQL where applicable Lead platform integrations and data syncing with tools like Salesforce Marketing Cloud, Power BI, and Looker Studio Ensure secure, SEO-friendly, and ADA-compliant digital assets and data flows Identify opportunities for AI implementation (e.g., automation, personalization, content workflows), execute implementations and partner with internal teams on roll-out Research and test new tools and frameworks that support AI and marketing technology integration Maintain documentation, enforce data governance, and validate data quality Collaborate with cross-functional teams including analytics, media, strategy, and account service Mentor junior developers and support technical decision-making across projects Qualifications
5+ years of experience in web development and/or data integration Experience with CMS platforms such as WordPress, AEM, or Drupal Experience with marketing automation platforms such as Salesforce Marketing Cloud, HubSpot, or Marketo Strong understanding of APIs, webhooks, and data syncing across platforms Experience with Python, SQL, or R for automation and reporting Familiarity with analytics and tag management tools (Google Analytics, Tag Manager) Ability to manage multiple projects in a fast-paced, collaborative environment Preferred Experience
Salesforce Marketing Cloud certification (or willingness to achieve it shortly after hireagency-supported) Experience with headless CMS or JAMstack (e.g., Contentstack, Gatsby) Familiarity with tools like Fivetran, Zapier, or Segment for data integration Understanding of marketing attribution models and performance reporting Knowledge of data privacy compliance (e.g., GDPR, CCPA) Hands-on use of generative AI tools (e.g., ChatGPT, Gemini, Jasper, Copilot) to support agency workflows, testing, or campaign optimization Experience integrating machine learning models or APIs into websites, apps, or data pipelines Experience using AI for marketing analytics, such as anomaly detection, forecasting, or automated insight generation (e.g., through tools like Google Analytics 4 predictive audiences or Looker AI capabilities) Why Join Us
Hands-on role with variety custom code, platform implementation, and leadership Influence on how our agency leverages marketing tech and AI Work with a collaborative team of developers, designers, strategists, and analysts Competitive salary and benefits with opportunities for growth and certification support Compensation
$75,000 - $95,000 We offer a competitive compensation and benefits package to the right candidate. For confidential consideration, please forward your resume to Jay Irving, AVP of Human Resources at jirving@gelia.com. Gelia is an equal opportunity employer. All qualified candidates will receive consideration for employment without regard to race, color, religion, sex, gender identity or expression, age or national origin. All employment is decided based on qualifications, merit and business need. #J-18808-Ljbffr
Translate design mockups and wireframes into responsive, accessible, and performant front-end code Build, optimize, and manage email and marketing automation campaigns in Salesforce Marketing Cloud, HubSpot, or Marketo Support digital tracking by implementing scripts and tag integrations (e.g., Google Tag Manager, Meta Pixel) Integrate data across platforms including CRMs, paid media (Google Ads, Meta), websites, and lead gen tools Monitor and troubleshoot data pipelines; automate reporting using Python and/or SQL where applicable Lead platform integrations and data syncing with tools like Salesforce Marketing Cloud, Power BI, and Looker Studio Ensure secure, SEO-friendly, and ADA-compliant digital assets and data flows Identify opportunities for AI implementation (e.g., automation, personalization, content workflows), execute implementations and partner with internal teams on roll-out Research and test new tools and frameworks that support AI and marketing technology integration Maintain documentation, enforce data governance, and validate data quality Collaborate with cross-functional teams including analytics, media, strategy, and account service Mentor junior developers and support technical decision-making across projects Qualifications
5+ years of experience in web development and/or data integration Experience with CMS platforms such as WordPress, AEM, or Drupal Experience with marketing automation platforms such as Salesforce Marketing Cloud, HubSpot, or Marketo Strong understanding of APIs, webhooks, and data syncing across platforms Experience with Python, SQL, or R for automation and reporting Familiarity with analytics and tag management tools (Google Analytics, Tag Manager) Ability to manage multiple projects in a fast-paced, collaborative environment Preferred Experience
Salesforce Marketing Cloud certification (or willingness to achieve it shortly after hireagency-supported) Experience with headless CMS or JAMstack (e.g., Contentstack, Gatsby) Familiarity with tools like Fivetran, Zapier, or Segment for data integration Understanding of marketing attribution models and performance reporting Knowledge of data privacy compliance (e.g., GDPR, CCPA) Hands-on use of generative AI tools (e.g., ChatGPT, Gemini, Jasper, Copilot) to support agency workflows, testing, or campaign optimization Experience integrating machine learning models or APIs into websites, apps, or data pipelines Experience using AI for marketing analytics, such as anomaly detection, forecasting, or automated insight generation (e.g., through tools like Google Analytics 4 predictive audiences or Looker AI capabilities) Why Join Us
Hands-on role with variety custom code, platform implementation, and leadership Influence on how our agency leverages marketing tech and AI Work with a collaborative team of developers, designers, strategists, and analysts Competitive salary and benefits with opportunities for growth and certification support Compensation
$75,000 - $95,000 We offer a competitive compensation and benefits package to the right candidate. For confidential consideration, please forward your resume to Jay Irving, AVP of Human Resources at jirving@gelia.com. Gelia is an equal opportunity employer. All qualified candidates will receive consideration for employment without regard to race, color, religion, sex, gender identity or expression, age or national origin. All employment is decided based on qualifications, merit and business need. #J-18808-Ljbffr