Skykit is hiring: Product Marketing Manager in Minnetonka

Overview

Position: Product Marketing Manager

Location: Remote (Ideally Minneapolis, MN area for a few in person meetings)

We seek a strategic, customer-focused Product Marketing Manager to own go-to-market strategy, sharpen positioning, and drive adoption of our digital signage solutions. You’ll develop differentiated messaging for technical and executive buyers, create high-impact sales enablement, and partner cross-functionally to influence roadmap and revenue growth. This role is ideal for a self-starter who thrives in B2B SaaS environments and wants to make a visible impact in a growing company.

Key Responsibilities

Product Positioning and Messaging

• Develop clear, compelling product positioning and messaging that differentiates our solutions in the marketplace
• Create and maintain product messaging frameworks that resonate with our target audience and align with our company's brand voice
• Collaborate with product management to understand product capabilities and translate technical features into customer benefits
• Own GTM execution for product launches and enhancements
• Drive the communications targeted to the ideal customer profiles (ICPs) working in collaboration with Product Management and Marketing
• Work cross-functionally with product, sales, and marketing teams to ensure successful product launches

Product Content Development and Management

• Own the creation of marketing content and sales enablement materials, including case studies, white papers, presentations, and product one-pagers
• Produce clear, engaging content that drives demand and adoption
• Work with Product Management and CS team members to develop and maintain product documentation to support customer education
• Create and deliver sales training materials and programs that equip the sales team to effectively communicate key features and product value
• Support product management to develop battlecards, competitive analysis, and objection handling guides to support the sales process
• Collaborate with marketing team and sales leadership to identify opportunities for improving conversion rates
• Work with product management and marketing to ensure latest product capabilities and value is incorporated into customer communications and identify opportunities for expansion
• Maintain and update the product marketing library content for the sales team
• Leverage industry trends, customer feedback, and competitive landscape in GTM programs and communications
• Deliver product feedback to product management to identify opportunities for product improvement and innovation
• Support the collection of market analytics to provide insights to product and executive teams

Performance Measurement

• Track and report on product marketing KPIs and campaign performance
• Deliver marketing results vs plan to leadership
• Support product management to measure and optimize adoption rates for product features and integrations

Skills and Qualifications

• 3+ years of product marketing experience in B2B SaaS environments
• Proven track record of developing successful go-to-market strategies that drive product adoption
• Strong experience in creating compelling messaging and positioning for technical products
• Excellent written and verbal communication skills with the ability to translate technical concepts into benefits
• Data-driven approach to decision making with experience in analyzing marketing metrics
• Ability to work cross-functionally and influence without direct authority
• Bachelor's degree in Marketing, Business, Communications, Journalism, or related field

Preferred

• Experience in digital signage or related SaaS industries
• Demonstrated success in increasing feature adoption rates
• Background in content marketing with proven results in growing organic traffic and leads
• Experience in channel marketing and/or co-marketing initiatives
• Experience with sales enablement and customer success collaboration
• Competitive salary and performance-based bonus structure
• Professional development opportunities and training resources
• Flexible remote work environment with collaborative team culture
• Opportunity to make a significant impact in a growing company

Job Details

• Seniority level: Mid-Senior level
• Employment type: Full-time
• Job function: Marketing and Sales
• Industries: Software Development

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