Skykit
Overview
Position: Product Marketing Manager
Location: Remote (Ideally Minneapolis, MN area for a few in person meetings)
We seek a strategic, customer-focused Product Marketing Manager to own go-to-market strategy, sharpen positioning, and drive adoption of our digital signage solutions. Youll develop differentiated messaging for technical and executive buyers, create high-impact sales enablement, and partner cross-functionally to influence roadmap and revenue growth. This role is ideal for a self-starter who thrives in B2B SaaS environments and wants to make a visible impact in a growing company.
Key Responsibilities
Product Positioning and Messaging
- Develop clear, compelling product positioning and messaging that differentiates our solutions in the marketplace
- Create and maintain product messaging frameworks that resonate with our target audience and align with our company's brand voice
- Collaborate with product management to understand product capabilities and translate technical features into customer benefits
- Own GTM execution for product launches and enhancements
- Drive the communications targeted to the ideal customer profiles (ICPs) working in collaboration with Product Management and Marketing
- Work cross-functionally with product, sales, and marketing teams to ensure successful product launches
Product Content Development and Management
- Own the creation of marketing content and sales enablement materials, including case studies, white papers, presentations, and product one-pagers
- Produce clear, engaging content that drives demand and adoption
- Work with Product Management and CS team members to develop and maintain product documentation to support customer education
- Create and deliver sales training materials and programs that equip the sales team to effectively communicate key features and product value
- Support product management to develop battlecards, competitive analysis, and objection handling guides to support the sales process
- Collaborate with marketing team and sales leadership to identify opportunities for improving conversion rates
- Work with product management and marketing to ensure latest product capabilities and value is incorporated into customer communications and identify opportunities for expansion
- Maintain and update the product marketing library content for the sales team
- Leverage industry trends, customer feedback, and competitive landscape in GTM programs and communications
- Deliver product feedback to product management to identify opportunities for product improvement and innovation
- Support the collection of market analytics to provide insights to product and executive teams
Performance Measurement
- Track and report on product marketing KPIs and campaign performance
- Deliver marketing results vs plan to leadership
- Support product management to measure and optimize adoption rates for product features and integrations
Skills and Qualifications
- 3+ years of product marketing experience in B2B SaaS environments
- Proven track record of developing successful go-to-market strategies that drive product adoption
- Strong experience in creating compelling messaging and positioning for technical products
- Excellent written and verbal communication skills with the ability to translate technical concepts into benefits
- Data-driven approach to decision making with experience in analyzing marketing metrics
- Ability to work cross-functionally and influence without direct authority
- Bachelor's degree in Marketing, Business, Communications, Journalism, or related field
Preferred
- Experience in digital signage or related SaaS industries
- Demonstrated success in increasing feature adoption rates
- Background in content marketing with proven results in growing organic traffic and leads
- Experience in channel marketing and/or co-marketing initiatives
- Experience with sales enablement and customer success collaboration
- Competitive salary and performance-based bonus structure
- Professional development opportunities and training resources
- Flexible remote work environment with collaborative team culture
- Opportunity to make a significant impact in a growing company
Job Details
- Seniority level: Mid-Senior level
- Employment type: Full-time
- Job function: Marketing and Sales
- Industries: Software Development
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