Arkansas Staffing
(USA) Senior Manager, Marketing Planning And Strategy- Deals Events
Arkansas Staffing, Bentonville, Arkansas, United States, 72712
Marketing Planning And Strategy Manager
Walmart's Deal EventsBlack Friday, Cyber Monday, July Deals, and moreare some of the most anticipated shopping moments of the year. As Senior Manager, Marketing Planning and Strategy, you will be the strategic engine behind these moments, ensuring every customer touchpoint is thoughtfully planned, flawlessly executed, and deeply resonant. This role is part of the holiday marketing team working on deals events throughout the year and during holiday. You'll lead the end-to-end marketing strategy and planning for these high-profile events, working across media, creative, and company-wide business teams to deliver integrated, multi-moment campaigns that show up powerfully for our customers. You'll bring some of the boldest marketing campaigns to life across full-funnel marketing channels including several unexpected activations and surprises for customers. This is a highly cross-functional, fast-paced, and visible role that requires a strategic thinker, a detail-oriented planner, and a collaborative leader. What you'll do... Lead Strategic Planning: Lead the marketing strategy and planning for Walmart's key deal events, ensuring alignment with business goals and customer insights. Multi-Moment Campaign Execution: Develop and manage marketing activations that account for multiple customer touchpoints throughout each event day. Cross-Functional Collaboration: Partner closely with media, creative, site, and merchant teams to bring campaigns to life. Customer-Centric Thinking: Use data and insights to inform messaging, timing, and channel strategy to meet customers where they are. Executive Communication: Prepare and deliver clear, compelling updates and readouts to senior leadership. Performance Reporting and Optimization: Monitor campaign performance and adjust tactics in real-time to maximize impact. What You'll Bring Strategic Mindset: You think big and long-term, but also know how to operationalize and execute. Marketing Expertise: Deep understanding of integrated marketing, media planning, and customer journey mapping. Cross-Functional Leadership: Proven ability to influence and align diverse teams toward a common goal. Customer Obsession: Passion for understanding customer behavior and using insights to drive decisions. Strong Communication: You can write a killer brief, build a sharp deck, and present to execs with confidence. Agility & Drive: Comfortable in fast-paced environments with shifting priorities and tight timelines. Minimum Qualifications Bachelor's degree in Marketing, Business, Communications, or related field. 8+ years of experience in marketing strategy, planning, or campaign management. Experience leading large-scale, multi-channel marketing initiatives. Strong track record of cross-functional collaboration and stakeholder management. About Walmart Marketing Named Ad Age's Marketer of the Year in 2022, you'll join an internationally recognized team of thinkers, creators, and problem solvers passionate about helping people save money and live better. Walmart Marketing is a dynamic, multidimensional organization dedicated to redefining how the world shops through impactful creative and fast-paced innovationall grounded in customer insights and brand strategy. We live out our company values each day while striving to exceed customer expectations and drive growth for the company. We orchestrate marketing campaigns and experiences that reach millions of daily shoppers. Our work spans the digital and physical spaces and combines the work of numerous internal teams and external advertising and media agencies. Our teams work together to show our customers how they can save money and live better. Benefits & Perks Beyond competitive pay, you can receive incentive awards for your performance. Other great perks include: 401(k) match Stock purchase plan Paid maternity and parental leave PTO Multiple health plans And much more The annual salary range for this position is $90,000.00-$180,000.00. Additional compensation includes annual or quarterly performance bonuses.
Walmart's Deal EventsBlack Friday, Cyber Monday, July Deals, and moreare some of the most anticipated shopping moments of the year. As Senior Manager, Marketing Planning and Strategy, you will be the strategic engine behind these moments, ensuring every customer touchpoint is thoughtfully planned, flawlessly executed, and deeply resonant. This role is part of the holiday marketing team working on deals events throughout the year and during holiday. You'll lead the end-to-end marketing strategy and planning for these high-profile events, working across media, creative, and company-wide business teams to deliver integrated, multi-moment campaigns that show up powerfully for our customers. You'll bring some of the boldest marketing campaigns to life across full-funnel marketing channels including several unexpected activations and surprises for customers. This is a highly cross-functional, fast-paced, and visible role that requires a strategic thinker, a detail-oriented planner, and a collaborative leader. What you'll do... Lead Strategic Planning: Lead the marketing strategy and planning for Walmart's key deal events, ensuring alignment with business goals and customer insights. Multi-Moment Campaign Execution: Develop and manage marketing activations that account for multiple customer touchpoints throughout each event day. Cross-Functional Collaboration: Partner closely with media, creative, site, and merchant teams to bring campaigns to life. Customer-Centric Thinking: Use data and insights to inform messaging, timing, and channel strategy to meet customers where they are. Executive Communication: Prepare and deliver clear, compelling updates and readouts to senior leadership. Performance Reporting and Optimization: Monitor campaign performance and adjust tactics in real-time to maximize impact. What You'll Bring Strategic Mindset: You think big and long-term, but also know how to operationalize and execute. Marketing Expertise: Deep understanding of integrated marketing, media planning, and customer journey mapping. Cross-Functional Leadership: Proven ability to influence and align diverse teams toward a common goal. Customer Obsession: Passion for understanding customer behavior and using insights to drive decisions. Strong Communication: You can write a killer brief, build a sharp deck, and present to execs with confidence. Agility & Drive: Comfortable in fast-paced environments with shifting priorities and tight timelines. Minimum Qualifications Bachelor's degree in Marketing, Business, Communications, or related field. 8+ years of experience in marketing strategy, planning, or campaign management. Experience leading large-scale, multi-channel marketing initiatives. Strong track record of cross-functional collaboration and stakeholder management. About Walmart Marketing Named Ad Age's Marketer of the Year in 2022, you'll join an internationally recognized team of thinkers, creators, and problem solvers passionate about helping people save money and live better. Walmart Marketing is a dynamic, multidimensional organization dedicated to redefining how the world shops through impactful creative and fast-paced innovationall grounded in customer insights and brand strategy. We live out our company values each day while striving to exceed customer expectations and drive growth for the company. We orchestrate marketing campaigns and experiences that reach millions of daily shoppers. Our work spans the digital and physical spaces and combines the work of numerous internal teams and external advertising and media agencies. Our teams work together to show our customers how they can save money and live better. Benefits & Perks Beyond competitive pay, you can receive incentive awards for your performance. Other great perks include: 401(k) match Stock purchase plan Paid maternity and parental leave PTO Multiple health plans And much more The annual salary range for this position is $90,000.00-$180,000.00. Additional compensation includes annual or quarterly performance bonuses.