Marketing Manager Job at Friendship Circle of Michigan in West Bloomfield Charte

Friendship Circle is a beacon of support, assisting over 3,000 individuals with special needs and their families through recreational, social, educational, and vocational programming. We believe in the infinite value within each soul and hold true to our Jewish foundation. Our team is driven by core values:

• Respecting every person for their infinite value within their soul
• Valuing the Jewish foundation of Friendship Circle
• Taking ownership
• Being a team player
• Having a “yes” attitude
• Having a growth mindset

Location: West Bloomfield, MI

Job Type: Full-Time

About Us

Friendship Circle is a beacon of support, assisting over 3,000 individuals with special needs and their families through recreational, social, educational, and vocational programming. We believe in the infinite value within each soul and hold true to our Jewish foundation. Our team is driven by core values:

• Respecting every person for their infinite value within their soul
• Valuing the Jewish foundation of Friendship Circle
• Taking ownership
• Being a team player
• Having a “yes” attitude
• Having a growth mindset

Role Overview

The Marketing Manager will serve as the central coordinator, analyst, and executor of all cross-department marketing activities. Their strong research, data, and project management background positions them perfectly to bring structure, clarity, and follow-through to our marketing operations. They will manage strategy, oversee digital tools and analytics, and support storytelling through a data-informed lens.

Primary Responsibilities

• Strategy & Planning
  • Own the annual and quarterly marketing plans – draft, revise, and track
  • Lead audience segmentation and market research, incorporating insights from program teams and volunteers
  • Set and monitor key marketing KPIs, campaign goals, and performance metrics across all platforms
  • Serve as the project manager for cross-departmental campaigns, ensuring deadlines are met and communication flows
• Digital Marketing
  • Manage and update the organization’s website, maintaining fresh content and optimizing user experience
  • Oversee social media platforms in collaboration with the content creator, ensuring consistent messaging and community engagement
  • Lead paid ad campaigns including research, design coordination, placement, tracking, and ROI evaluation
  • Coordinate and send email marketing campaigns such as newsletters, donor appeals, and event invitations
• Analytics & Reporting
  • Track marketing data across digital channels: social, web, and email
  • Produce monthly marketing reports with actionable recommendations
  • Establish systems for campaign testing and continuous optimization
• Public Relations & Outreach
  • Build and maintain relationships with local media outlets, crafting a media list and outreach strategy
  • Write and distribute press releases; coordinate interviews (a few times a year)
• Event Marketing & Support
  • Partner with supervisors to ensure cohesive event branding and promotion
  • Organize media capture during events (photos/videos/testimonials)
  • Coordinate and promote event coverage with wrap-up summaries and impact content

Key Strengths

• Highly proactive and assertive – driven to accomplish personal and organizational goals
• Detail-oriented and thorough – ensures accuracy and completeness
• Imaginative and analytical – excels at spotting trends and solving complex problems
• Task-focused and efficient – prefers objective communication and streamlined execution
• Prefers limited repetition – needs variety and challenge to stay engaged

Qualifications

• Bachelor’s degree in Marketing, Communications, or related field (or equivalent experience)
• 3–5 years of experience in marketing, with a focus on strategy and digital execution
• Proficiency with marketing tools and platforms (social media management, email marketing software, website CMS, and analytics dashboards)
• Strong project management skills with experience coordinating cross-departmental campaigns
• Excellent written and verbal communication skills
• Demonstrated ability to analyze data, track KPIs, and translate insights into action
• Experience in nonprofit or mission-driven organizations is a plus

Join a team of mission-driven professionals to help spread the message far and wide that people can be brought from isolation into community by revealing the shining soul within!