Confidential
VP, Omnichannel Strategy
About the Company
Ambitious B2B technology provider specializing in software, web & mobile development solutions
Industry
Marketing and Advertising
Type
Privately Held
Founded
2000
Employees
1001-5000
Categories
Media & Internet
Multimedia & Graphic Design
Search Engines & Internet Portals
Specialties
healthcare marketing
digital strategy
multichannel marketing
web development
relationship marketing
social media
dtc
mobile
non-personal promotion
media planning & buying
user experience
sem
pharmaceutical
biotech
otc
roi measurement & analytics
consumer
professional marketing
consumer and patient marketing
market access
pr & influence
media
and consulting
About the Role
The Company is seeking a VP, Omnichannel Strategy to lead the development and execution of integrated marketing and communications plans for a specific set of clients and brands. The successful candidate will be responsible for driving the strategic direction of omnichannel initiatives, ensuring they align with client objectives and industry best practices. This role requires a leader who can foster strong client partnerships, guide the research process for actionable insights, and mentor a strategy team to deliver exceptional results. The VP will also be involved in business development, thought leadership, and staying at the forefront of omnichannel and customer experience innovation. Applicants must have a minimum of 10 years' experience in omnichannel strategy, digital marketing, or related roles within an agency, with a proven track record of leadership at a senior level. Extensive experience in the pharmaceutical, medical device, or life sciences sectors is essential, with a deep understanding of their unique regulatory environments and customer engagement needs. The role demands expertise in multichannel marketing, digital platforms, marketing automation, CRM, and analytics, as well as the ability to balance strategic oversight with a hands-on approach. The ideal candidate will have a strong grasp of digital campaign measurement, be adept at influencing cross-functional teams, and have a proactive approach to identifying new opportunities for client success and agency growth.
Hiring Manager Title
SVP, Omnichannel Strategy
Travel Percent
Less than 10%
Functions
Marketing
Strategy