Vice President of Omnichannel Strategy

Vice President of Omnichannel Strategy About the Company Join a forward-thinking B2B technology provider that excels in delivering innovative software, web, and mobile development solutions. Industry Marketing and Advertising Type Privately Held Founded 2000 Employees 1001-5000 Categories Media & Internet Multimedia & Graphic Design Search Engines & Internet Portals Specialties healthcare marketing digital strategy multichannel marketing web development relationship marketing social media dtc mobile non-personal promotion media planning & buying user experience sem pharmaceutical biotech otc roi measurement & analytics consumer professional marketing consumer and patient marketing market access pr & influence media and consulting About the Role The Company is on the lookout for a dynamic Vice President of Omnichannel Strategy to spearhead the development and execution of comprehensive marketing and communications plans tailored for our esteemed clients and brands. In this pivotal role, you will drive the strategic direction of omnichannel initiatives, ensuring alignment with client objectives and adherence to industry best practices. We seek an inspirational leader capable of fostering strong client partnerships, guiding insightful research processes, and mentoring a high-performing strategy team to achieve outstanding results. You will take an active role in business development and thought leadership while remaining at the cutting edge of omnichannel and customer experience innovation. Ideal candidates should possess at least 10 years of experience in omnichannel strategy, digital marketing, or similar roles within an agency setting, demonstrating a successful track record in senior leadership. Extensive familiarity with the pharmaceutical, medical device, or life sciences sectors is crucial, complemented by an in-depth understanding of their regulatory environments and customer engagement requirements. You should excel in multichannel marketing, digital platforms, marketing automation, CRM, and analytics, showcasing an ability to balance strategic oversight with a hands-on approach. A robust grasp of digital campaign measurement, a knack for influencing cross-functional teams, and a proactive mindset in identifying new client success avenues and agency growth opportunities will set you apart. Hiring Manager Title SVP, Omnichannel Strategy Travel Percent Less than 10% Functions Marketing Strategy