GoTo
Senior Digital Performance Marketing Manager, ITSG
GoTo, Cooks Crossing, North Carolina, United States
Overview
Base pay range:
$85,500.00/yr - $141,500.00/yr Remote-centric role preferred in Eastern Time Zone. GoTo Marketing shapes the company’s presence and voice, leveraging AI-driven insights to power creative campaigns, connect with customers, and drive business growth. This is an opportunity to contribute to an AI-powered marketing environment where ideas and curiosity set the pace. Responsibilities
Lead and optimize paid search, paid social, programmatic/display, and affiliate campaigns across multiple brands Manage multi-million-dollar budgets, media planning, forecasting, and pacing for maximum ROI Build and implement test-and-learn strategies, drive experimentation and optimization Analyze and communicate results with dashboards and clear recommendations Partner with integrated marketing, product marketing, web, and analytics to improve creative, conversion rates and end-to-end tracking Manage vendors/agencies and ensure compliance with privacy and brand standards What We’re Looking For
5–10 years hands-on experience driving B2B digital acquisition (search, paid social, display, affiliate) at scale Strong results in trial/pipeline/revenue growth and ROI improvement Platform expertise: Google Ads, SA360, Microsoft, DV360 or The Trade Desk, LinkedIn, Meta, Reddit and affiliate networks (Impact, optional) Data-driven mindset: advanced analytic and optimization skills; GA4, Looker/Tableau, Excel Experience improving creative, landing pages and conversion rates What We Offer
Comprehensive health benefits, life and disability insurance, and fertility and family-forming support programs Generous paid time off, paid holidays, volunteer time off, and quarterly self-care days and no meeting days Tuition and reading reimbursement programs to support continuous learning and professional growth Thrive Global Wellness Program, confidential Employee Assistance Program (EAP), and One to One Wellness Coaching Employee programs—including Employee Resource Groups (ERGs), GoTo Gives, and our charitable matching program Additional
Senior Digital Performance Marketing Manager will report to Sr. Director of Digital Growth Marketing and work in a remote-centric setup with preference for Eastern Time Zone.
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Base pay range:
$85,500.00/yr - $141,500.00/yr Remote-centric role preferred in Eastern Time Zone. GoTo Marketing shapes the company’s presence and voice, leveraging AI-driven insights to power creative campaigns, connect with customers, and drive business growth. This is an opportunity to contribute to an AI-powered marketing environment where ideas and curiosity set the pace. Responsibilities
Lead and optimize paid search, paid social, programmatic/display, and affiliate campaigns across multiple brands Manage multi-million-dollar budgets, media planning, forecasting, and pacing for maximum ROI Build and implement test-and-learn strategies, drive experimentation and optimization Analyze and communicate results with dashboards and clear recommendations Partner with integrated marketing, product marketing, web, and analytics to improve creative, conversion rates and end-to-end tracking Manage vendors/agencies and ensure compliance with privacy and brand standards What We’re Looking For
5–10 years hands-on experience driving B2B digital acquisition (search, paid social, display, affiliate) at scale Strong results in trial/pipeline/revenue growth and ROI improvement Platform expertise: Google Ads, SA360, Microsoft, DV360 or The Trade Desk, LinkedIn, Meta, Reddit and affiliate networks (Impact, optional) Data-driven mindset: advanced analytic and optimization skills; GA4, Looker/Tableau, Excel Experience improving creative, landing pages and conversion rates What We Offer
Comprehensive health benefits, life and disability insurance, and fertility and family-forming support programs Generous paid time off, paid holidays, volunteer time off, and quarterly self-care days and no meeting days Tuition and reading reimbursement programs to support continuous learning and professional growth Thrive Global Wellness Program, confidential Employee Assistance Program (EAP), and One to One Wellness Coaching Employee programs—including Employee Resource Groups (ERGs), GoTo Gives, and our charitable matching program Additional
Senior Digital Performance Marketing Manager will report to Sr. Director of Digital Growth Marketing and work in a remote-centric setup with preference for Eastern Time Zone.
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