GoTo
Senior Digital Performance Marketing Manager, ITSG
GoTo, Berkeley Lake, Georgia, United States
Overview
Senior Digital Performance Marketing Manager, ITSG at GoTo. Remote-centric role with Eastern Time Zone preferred.
Job Description In this Senior Digital Performance Marketing Manager role, you will drive acquisition and growth for our LogMeIn B2B SaaS IT products (Resolve, Rescue, Pro, Central, Miradore, GoToMyPC). Own paid media strategy and execution—paid search, display, paid social and affiliates—with full budget responsibility. Collaborate across marketing, web, analytics, and creative teams to deliver qualified demand and revenue. This position reports to our Sr. Director of Digital Growth Marketing.
Your Day to Day
Lead and optimize paid search, paid social, programmatic/display, and affiliate campaigns across multiple brands
Manage multi-million-dollar budgets, media planning, forecasting, and pacing for maximum ROI
Build and implement test-and-learn strategies, drive experimentation and optimization
Analyze and communicate results with dashboards and clear recommendations
Partner with integrated marketing, product marketing, web, and analytics to improve creative, conversion rates and end-to-end tracking
Manage vendors/agencies and ensure compliance with privacy and brand standards
What We’re Looking For
5–10 years hands-on experience driving B2B digital acquisition (search, paid social, display, affiliate) at scale
Strong results in trial/pipeline/revenue growth and ROI improvement
Platform expertise: Google Ads, SA360, Microsoft, DV360 or The Trade Desk, LinkedIn, Meta, Reddit and affiliate networks (Impact, optional)
Data-driven mindset: advanced analytic and optimization skills; GA4, Looker/Tableau, Excel
Experience improving creative, landing pages and conversion rates
What We Offer At GoTo, we offer a comprehensive range of benefits designed to fit your life—at work and beyond, including:
Comprehensive health benefits, life and disability insurance, and fertility and family-forming support programs
Generous paid time off, paid holidays, volunteer time off, and quarterly self-care days and no meeting days
Tuition and reading reimbursement programs for continuous learning
Wellness programs and Employee Assistance Program (EAP) and coaching
Employee programs including ERGs, charitable giving and matching programs
Annual Base Salary Range: $85,500.00 - $141,500.00. Your compensation will be determined based on location, experience, and market pay. You will also be eligible for a variable pay component and benefits.
Additional Information
Seniority level: Mid-Senior level
Employment type: Full-time
Job function: Marketing and Sales
Industries: Software Development
Referrals increase your chances of interviewing at GoTo. Get notified about new Digital Marketing Manager jobs in Berkeley Lake, GA.
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Job Description In this Senior Digital Performance Marketing Manager role, you will drive acquisition and growth for our LogMeIn B2B SaaS IT products (Resolve, Rescue, Pro, Central, Miradore, GoToMyPC). Own paid media strategy and execution—paid search, display, paid social and affiliates—with full budget responsibility. Collaborate across marketing, web, analytics, and creative teams to deliver qualified demand and revenue. This position reports to our Sr. Director of Digital Growth Marketing.
Your Day to Day
Lead and optimize paid search, paid social, programmatic/display, and affiliate campaigns across multiple brands
Manage multi-million-dollar budgets, media planning, forecasting, and pacing for maximum ROI
Build and implement test-and-learn strategies, drive experimentation and optimization
Analyze and communicate results with dashboards and clear recommendations
Partner with integrated marketing, product marketing, web, and analytics to improve creative, conversion rates and end-to-end tracking
Manage vendors/agencies and ensure compliance with privacy and brand standards
What We’re Looking For
5–10 years hands-on experience driving B2B digital acquisition (search, paid social, display, affiliate) at scale
Strong results in trial/pipeline/revenue growth and ROI improvement
Platform expertise: Google Ads, SA360, Microsoft, DV360 or The Trade Desk, LinkedIn, Meta, Reddit and affiliate networks (Impact, optional)
Data-driven mindset: advanced analytic and optimization skills; GA4, Looker/Tableau, Excel
Experience improving creative, landing pages and conversion rates
What We Offer At GoTo, we offer a comprehensive range of benefits designed to fit your life—at work and beyond, including:
Comprehensive health benefits, life and disability insurance, and fertility and family-forming support programs
Generous paid time off, paid holidays, volunteer time off, and quarterly self-care days and no meeting days
Tuition and reading reimbursement programs for continuous learning
Wellness programs and Employee Assistance Program (EAP) and coaching
Employee programs including ERGs, charitable giving and matching programs
Annual Base Salary Range: $85,500.00 - $141,500.00. Your compensation will be determined based on location, experience, and market pay. You will also be eligible for a variable pay component and benefits.
Additional Information
Seniority level: Mid-Senior level
Employment type: Full-time
Job function: Marketing and Sales
Industries: Software Development
Referrals increase your chances of interviewing at GoTo. Get notified about new Digital Marketing Manager jobs in Berkeley Lake, GA.
#J-18808-Ljbffr