Confidential
Overview
Chief Marketing Officer (CMO) role leading the company’s marketing to drive growth for natural, plant-based air care solutions. The CMO works closely with the CEO and Board to execute the brand vision, focusing on growth across multiple channels. This hands-on, commercially minded marketer should have a strong background in high-growth consumer brands, particularly in DTC, wellness, home care, or sustainable lifestyle sectors. The successful candidate will shape and execute the marketing strategy with emphasis on brand building, customer acquisition, and retention. They must be adept at leading a team, optimizing marketing ROI, and passionate about purpose-driven products. About the Company
Innovative provider of natural odor eliminators & air purifiers Industry: Wellness and Fitness Services Type: Privately Held Founded: 2019 Employees: 11-50 About the Role
The Company is in search of a Chief Marketing Officer (CMO) to lead its mission of providing natural, plant-based air care solutions. The CMO will be a key member of the executive team, working closely with the CEO and Board to advance the brand\'s vision and drive growth across various channels. Key responsibilities include vision and mission leadership, growth strategy, financial performance, brand stewardship, marketing planning, customer acquisition, and retention, as well as innovation and commercialization. The CMO will also be tasked with developing a robust insights function, building a high-performing marketing organization, and ensuring that all marketing efforts are aligned with the company\'s goals and values. Responsibilities
Vision and mission leadership Growth strategy and financial performance Brand stewardship and marketing planning Customer acquisition and retention Innovation and commercialization Developing insights function and building a high-performing marketing organization Aligning marketing efforts with company goals and values Qualifications
Proven track record in DTC growth Strategic thinker with deep expertise in retention and loyalty marketing Data-driven and financially grounded Experience in team building and management Strong collaboration, communication, and scrappy, resourceful leadership Travel
Less than 10% Functions
Marketing Strategy
#J-18808-Ljbffr
Chief Marketing Officer (CMO) role leading the company’s marketing to drive growth for natural, plant-based air care solutions. The CMO works closely with the CEO and Board to execute the brand vision, focusing on growth across multiple channels. This hands-on, commercially minded marketer should have a strong background in high-growth consumer brands, particularly in DTC, wellness, home care, or sustainable lifestyle sectors. The successful candidate will shape and execute the marketing strategy with emphasis on brand building, customer acquisition, and retention. They must be adept at leading a team, optimizing marketing ROI, and passionate about purpose-driven products. About the Company
Innovative provider of natural odor eliminators & air purifiers Industry: Wellness and Fitness Services Type: Privately Held Founded: 2019 Employees: 11-50 About the Role
The Company is in search of a Chief Marketing Officer (CMO) to lead its mission of providing natural, plant-based air care solutions. The CMO will be a key member of the executive team, working closely with the CEO and Board to advance the brand\'s vision and drive growth across various channels. Key responsibilities include vision and mission leadership, growth strategy, financial performance, brand stewardship, marketing planning, customer acquisition, and retention, as well as innovation and commercialization. The CMO will also be tasked with developing a robust insights function, building a high-performing marketing organization, and ensuring that all marketing efforts are aligned with the company\'s goals and values. Responsibilities
Vision and mission leadership Growth strategy and financial performance Brand stewardship and marketing planning Customer acquisition and retention Innovation and commercialization Developing insights function and building a high-performing marketing organization Aligning marketing efforts with company goals and values Qualifications
Proven track record in DTC growth Strategic thinker with deep expertise in retention and loyalty marketing Data-driven and financially grounded Experience in team building and management Strong collaboration, communication, and scrappy, resourceful leadership Travel
Less than 10% Functions
Marketing Strategy
#J-18808-Ljbffr