Snaplii
Overview
Chief Product Officer - Mandarin Speaking role at Snaplii. Responsibilities
Define and evolve the overall product vision and roadmap in alignment with business goals Lead the product organization, hiring and mentoring PMs across verticals (payments, rewards, compliance, etc.) Drive company-level prioritization across competing initiatives, balancing user needs, compliance requirements, and monetization opportunities Partner with executive leadership (CEO, CFO, COO) to shape quarterly OKRs and long-term product strategy Design and test monetization models (e.g., markups, expiry, promotions, tiered discounts) to improve profit per transaction Explore high-yield use cases such as corporate gifting, bundling, and dynamic pricing Analyze unit economics across card types, user segments, and campaign performance Work with leadership to define revenue targets and own the delivery plan Identify new use cases (e.g., corporate gifting, prepaid wallets) and drive commercial validation Key Responsibilities
Company-Wide Product Strategy
Define and evolve the overall product vision and roadmap in alignment with business goals Lead the product organization, hiring and mentoring PMs across verticals (payments, rewards, compliance, etc.) Drive company-level prioritization across competing initiatives, balancing user needs, compliance requirements, and monetization opportunities Partner with executive leadership (CEO, CFO, COO) to shape quarterly OKRs and long-term product strategy
Monetization Strategy & Revenue Growth
Design and test monetization models (e.g., markups, expiry, promotions, tiered discounts) to improve profit per transaction Explore high-yield use cases such as corporate gifting, bundling, and dynamic pricing Analyze unit economics across card types, user segments, and campaign performance Work with leadership to define revenue targets and own the delivery plan Identify new use cases (e.g., corporate gifting, prepaid wallets) and drive commercial validation
Marketing Collaboration & User Acquisition
Work with growth and marketing teams to explore how gift cards can function as a value-based incentive to drive user action (e.g., onboarding, referrals, promotions) Design and execute gifting-driven campaigns: refer-a-friend, seasonal incentives, viral challenges, etc. Track CAC, ROI, and gifting-attributed user LTV to optimize funnel effectiveness
Data-Driven Insights & Competitive Positioning
Own the performance dashboard for gifting: GMV, redemption rate, churn, re-purchase rate, etc. Benchmark Snaplii\'s gifting model against competitors and emerging industry players Identify market white spaces and propose initiatives to capitalize on them
Ideal Candidate Profile
5+ years of product management experience, with at least 3 years focused on monetized, consumer-facing mobile applications Direct experience in the gift card or loyalty program space (e.g., digital gifting, rewards platforms, branded currency, point-based incentives) is highly preferred Deep understanding of consumer psychology and value-seeking behavior (e.g., cashback culture, discount-driven adoption) Strong business acumen; confident in defining and executing monetization strategies Proven ability to collaborate cross-functionally on marketing-driven product campaigns Fluent in Mandarin Bonus: Experience working with gift card teams or digital incentive programs at major brands (e.g., Walmart, Amazon, Esso), or with merchant partnerships in B2C gifting platforms Bonus: Exposure to Web3, tokenized rewards, or blockchain-based consumer applications is also considered a bonus Bonus: Experience in financial institutions or regulated fintech environments is a plus Seniority level Executive Employment type Full-time Job function Product Management Industries Railroad Equipment Manufacturing and Appliances, Electrical, and Electronics Manufacturing Note: This refined description retains the core responsibilities and candidate requirements while removing extraneous postings and boilerplate. It uses proper headings and lists, adheres to allowed tags, and avoids table-based layouts or presentational HTML.
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Chief Product Officer - Mandarin Speaking role at Snaplii. Responsibilities
Define and evolve the overall product vision and roadmap in alignment with business goals Lead the product organization, hiring and mentoring PMs across verticals (payments, rewards, compliance, etc.) Drive company-level prioritization across competing initiatives, balancing user needs, compliance requirements, and monetization opportunities Partner with executive leadership (CEO, CFO, COO) to shape quarterly OKRs and long-term product strategy Design and test monetization models (e.g., markups, expiry, promotions, tiered discounts) to improve profit per transaction Explore high-yield use cases such as corporate gifting, bundling, and dynamic pricing Analyze unit economics across card types, user segments, and campaign performance Work with leadership to define revenue targets and own the delivery plan Identify new use cases (e.g., corporate gifting, prepaid wallets) and drive commercial validation Key Responsibilities
Company-Wide Product Strategy
Define and evolve the overall product vision and roadmap in alignment with business goals Lead the product organization, hiring and mentoring PMs across verticals (payments, rewards, compliance, etc.) Drive company-level prioritization across competing initiatives, balancing user needs, compliance requirements, and monetization opportunities Partner with executive leadership (CEO, CFO, COO) to shape quarterly OKRs and long-term product strategy
Monetization Strategy & Revenue Growth
Design and test monetization models (e.g., markups, expiry, promotions, tiered discounts) to improve profit per transaction Explore high-yield use cases such as corporate gifting, bundling, and dynamic pricing Analyze unit economics across card types, user segments, and campaign performance Work with leadership to define revenue targets and own the delivery plan Identify new use cases (e.g., corporate gifting, prepaid wallets) and drive commercial validation
Marketing Collaboration & User Acquisition
Work with growth and marketing teams to explore how gift cards can function as a value-based incentive to drive user action (e.g., onboarding, referrals, promotions) Design and execute gifting-driven campaigns: refer-a-friend, seasonal incentives, viral challenges, etc. Track CAC, ROI, and gifting-attributed user LTV to optimize funnel effectiveness
Data-Driven Insights & Competitive Positioning
Own the performance dashboard for gifting: GMV, redemption rate, churn, re-purchase rate, etc. Benchmark Snaplii\'s gifting model against competitors and emerging industry players Identify market white spaces and propose initiatives to capitalize on them
Ideal Candidate Profile
5+ years of product management experience, with at least 3 years focused on monetized, consumer-facing mobile applications Direct experience in the gift card or loyalty program space (e.g., digital gifting, rewards platforms, branded currency, point-based incentives) is highly preferred Deep understanding of consumer psychology and value-seeking behavior (e.g., cashback culture, discount-driven adoption) Strong business acumen; confident in defining and executing monetization strategies Proven ability to collaborate cross-functionally on marketing-driven product campaigns Fluent in Mandarin Bonus: Experience working with gift card teams or digital incentive programs at major brands (e.g., Walmart, Amazon, Esso), or with merchant partnerships in B2C gifting platforms Bonus: Exposure to Web3, tokenized rewards, or blockchain-based consumer applications is also considered a bonus Bonus: Experience in financial institutions or regulated fintech environments is a plus Seniority level Executive Employment type Full-time Job function Product Management Industries Railroad Equipment Manufacturing and Appliances, Electrical, and Electronics Manufacturing Note: This refined description retains the core responsibilities and candidate requirements while removing extraneous postings and boilerplate. It uses proper headings and lists, adheres to allowed tags, and avoids table-based layouts or presentational HTML.
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