Snaplii
Overview
Join to apply for the
Chief Product Officer (Mandarin Speaking)
role at
Snaplii Key Responsibilities
Define and evolve the overall product vision and roadmap in alignment with business goals Lead the product organization, hiring and mentoring PMs across verticals (payments, rewards, compliance, etc.) Drive company-level prioritization across competing initiatives, balancing user needs, compliance requirements, and monetization opportunities Partner with executive leadership (CEO, CFO, COO) to shape quarterly OKRs and long-term product strategy Design and test monetization models (e.g., markups, expiry, promotions, tiered discounts) and pursue high-yield use cases such as corporate gifting, bundling, and dynamic pricing Analyze unit economics across card types, user segments, and campaign performance Work with leadership to define revenue targets and own the delivery plan Identify new use cases (e.g., corporate gifting, prepaid wallets) and drive commercial validation Monetization Strategy & Revenue Growth
Design and test monetization models and evaluate their impact on growth and profitability Marketing Collaboration & User Acquisition
Work with growth and marketing teams to explore how gift cards can function as a value-based incentive to drive user action (e.g., onboarding, referrals, promotions) Design and execute gifting-driven campaigns: refer-a-friend, seasonal incentives, viral challenges, etc. Track CAC, ROI, and gifting-attributed user LTV to optimize funnel effectiveness Data-Driven Insights & Competitive Positioning
Own the performance dashboard for gifting: GMV, redemption rate, churn, re-purchase rate, etc. Benchmark Snaplii’s gifting model against competitors and emerging industry players Identify market white spaces and propose initiatives to capitalize on them Ideal Candidate Profile
5+ years of product management experience, with at least 3 years focused on monetized, consumer-facing mobile applications Direct experience in the gift card or loyalty program space (e.g., digital gifting, rewards platforms, branded currency, point-based incentives) is highly preferred Deep understanding of consumer psychology and value-seeking behavior (e.g., cashback culture, discount-driven adoption) Strong business acumen; confident in defining and executing monetization strategies Proven ability to collaborate cross-functionally on marketing-driven product campaigns Fluent in Mandarin Bonus: Experience working with gift card teams or digital incentive programs at major brands (e.g., Walmart, Amazon, Esso), or with merchant partnerships in B2C gifting platforms Bonus: Exposure to Web3, tokenized rewards, or blockchain-based consumer applications is also considered a bonus. Bonus: Experience in financial institutions or regulated fintech environments is a plus. This Role Is Perfect If You…
Think like a product designer but execute like a business owner Have a commercial mindset and enjoy building scalable monetization strategies Want to be the “business brain” behind a product with strong design and tech already in place Thrive at the intersection of product, marketing, data, and operations Understand what motivates users to “feel like they’re saving money” and how to turn that into long-term engagement
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Join to apply for the
Chief Product Officer (Mandarin Speaking)
role at
Snaplii Key Responsibilities
Define and evolve the overall product vision and roadmap in alignment with business goals Lead the product organization, hiring and mentoring PMs across verticals (payments, rewards, compliance, etc.) Drive company-level prioritization across competing initiatives, balancing user needs, compliance requirements, and monetization opportunities Partner with executive leadership (CEO, CFO, COO) to shape quarterly OKRs and long-term product strategy Design and test monetization models (e.g., markups, expiry, promotions, tiered discounts) and pursue high-yield use cases such as corporate gifting, bundling, and dynamic pricing Analyze unit economics across card types, user segments, and campaign performance Work with leadership to define revenue targets and own the delivery plan Identify new use cases (e.g., corporate gifting, prepaid wallets) and drive commercial validation Monetization Strategy & Revenue Growth
Design and test monetization models and evaluate their impact on growth and profitability Marketing Collaboration & User Acquisition
Work with growth and marketing teams to explore how gift cards can function as a value-based incentive to drive user action (e.g., onboarding, referrals, promotions) Design and execute gifting-driven campaigns: refer-a-friend, seasonal incentives, viral challenges, etc. Track CAC, ROI, and gifting-attributed user LTV to optimize funnel effectiveness Data-Driven Insights & Competitive Positioning
Own the performance dashboard for gifting: GMV, redemption rate, churn, re-purchase rate, etc. Benchmark Snaplii’s gifting model against competitors and emerging industry players Identify market white spaces and propose initiatives to capitalize on them Ideal Candidate Profile
5+ years of product management experience, with at least 3 years focused on monetized, consumer-facing mobile applications Direct experience in the gift card or loyalty program space (e.g., digital gifting, rewards platforms, branded currency, point-based incentives) is highly preferred Deep understanding of consumer psychology and value-seeking behavior (e.g., cashback culture, discount-driven adoption) Strong business acumen; confident in defining and executing monetization strategies Proven ability to collaborate cross-functionally on marketing-driven product campaigns Fluent in Mandarin Bonus: Experience working with gift card teams or digital incentive programs at major brands (e.g., Walmart, Amazon, Esso), or with merchant partnerships in B2C gifting platforms Bonus: Exposure to Web3, tokenized rewards, or blockchain-based consumer applications is also considered a bonus. Bonus: Experience in financial institutions or regulated fintech environments is a plus. This Role Is Perfect If You…
Think like a product designer but execute like a business owner Have a commercial mindset and enjoy building scalable monetization strategies Want to be the “business brain” behind a product with strong design and tech already in place Thrive at the intersection of product, marketing, data, and operations Understand what motivates users to “feel like they’re saving money” and how to turn that into long-term engagement
#J-18808-Ljbffr