Contentful
Senior Marketing Analytics Manager
Contentful, San Francisco, California, United States, 94199
Join to apply for the
Senior Marketing Analytics Manager
role at
Contentful
About The Opportunity
Contentful is seeking a highly analytical and strategic
Senior Marketing Analytics Manager
to join our Growth Marketing team. In this role, you will lead the development of insights that drive strategic decision-making across the full marketing funnel. You will be responsible for translating data into actionable recommendations to optimize our marketing programs and increase pipeline generation across digital and field campaigns, including events. This is an exciting opportunity for someone who not only thrives in data but can interpret the story behind the numbers and confidently influence change across the organization.
What To Expect
Lead Full-Funnel Analytics: Own the analysis of marketing performance across the funnel—from impressions to closed-won deals. Evaluate campaign effectiveness across channels such as web, paid media, organic, email, ABM, and in-person/virtual events.
Drive Pipeline Insights: Develop and deliver regular reports and dashboards that track pipeline creation, marketing-influenced revenue, and campaign attribution. Identify patterns and gaps to uncover new opportunities for pipeline acceleration.
Strategic Marketing Partner: Collaborate closely with marketing leaders across demand generation, field marketing, events, web, digital, and operations to define KPIs, test hypotheses, and ensure alignment on business goals and performance benchmarks.
Performance Optimization: Provide data-driven recommendations on budget allocation, audience targeting, creative strategy, and channel mix based on ongoing performance insights and historical trends.
Reporting & Visualization: Build intuitive, executive-ready reporting frameworks that clearly communicate campaign impact. Use tools such as Tableau and Salesforce to make data accessible and actionable.
Forecasting & Modeling: Support pipeline forecasting and scenario planning. Develop predictive models that help prioritize investment across marketing efforts.
Cross-Functional Leadership: Work with RevOps and MarOps to ensure consistency in measurement and holistic visibility into GTM strategy effectiveness including identifying points of improvement in data hygiene.
What You Need To Be Successful
7+ years of experience in marketing analytics, marketing operations, or data science—preferably in a B2B SaaS environment.
Strong understanding of growth marketing and the SaaS demand generation funnel.
Proven track record in delivering actionable insights that have driven measurable performance improvements.
Experience analyzing multi-touch campaign data and managing attribution models.
Fluency with tools such as Salesforce, Marketo, Tableau/Looker, Google Analytics, and Excel; SQL knowledge a plus.
Excellent communication skills with the ability to distill complex data into executive-level insights and recommendations.
Strategic thinker with a strong business acumen and the ability to challenge the status quo with data-backed perspectives.
Comfortable working in a fast-paced, evolving environment and influencing cross-functional teams without direct authority.
What’s in it for you?
Join an ambitious tech company reshaping the way people build digital experiences
Full-time employees receive Stock Options for the opportunity to share in the success of our company
Comprehensive healthcare package covering 100% of monthly health premiums for employees and 85% of costs for your dependents
Fertility and family building benefits, including a lifetime reimbursable wallet to support your growing family
Work-Life balance and You Time: generous paid time off, including vacation, sick, compassion, education, and volunteer days
Company paid parental leave to care for and focus on your growing family
Personal education budget to improve skills and grow in your career
Virtual and in-person events, including workshops, guest speakers, and networking opportunities
Annual wellbeing stipend for physical, financial, or emotional health
Monthly communication stipend and phone hardware upgrade reimbursement
New hire office equipment stipend for hybrid or distributed employees
Salary and location notes: This role may be conducted in a state where Contentful is registered to do business. Salary range: $171,000 - $209,000. This position is eligible for equity awards, bonuses, and other incentives in accordance with Contentful’s plans.
Who are we? Contentful is a leading
digital experience platform
that helps modern businesses meet the growing demand for engaging, personalized content at scale. By blending composability with native
AI
capabilities, Contentful enables dynamic personalization, automated content delivery, and real-time experimentation, powering next-generation digital experiences across brands, regions, and channels for more than 4,200 organizations worldwide. More than
700 people
from more than
70 nations
contribute their energy and creativity to Contentful, working from hubs in Berlin, Denver, San Francisco, London, New York, and distributed worldwide.
Everyone is welcome here!
Contentful is an equal opportunity employer. All qualified applications will receive consideration for employment without regard to race, color, national origin, religion, sexual orientation, gender, gender identity, age, disability, or length of unemployment. If you need reasonable accommodations at any point during the application or interview process, please let your recruiting coordinator know.
By clicking “Apply for this job,” I acknowledge that I have read Contentful’s Candidate Privacy Notice and consent to the collection, processing, use, and storage of my personal information as described therein.
#J-18808-Ljbffr
Senior Marketing Analytics Manager
role at
Contentful
About The Opportunity
Contentful is seeking a highly analytical and strategic
Senior Marketing Analytics Manager
to join our Growth Marketing team. In this role, you will lead the development of insights that drive strategic decision-making across the full marketing funnel. You will be responsible for translating data into actionable recommendations to optimize our marketing programs and increase pipeline generation across digital and field campaigns, including events. This is an exciting opportunity for someone who not only thrives in data but can interpret the story behind the numbers and confidently influence change across the organization.
What To Expect
Lead Full-Funnel Analytics: Own the analysis of marketing performance across the funnel—from impressions to closed-won deals. Evaluate campaign effectiveness across channels such as web, paid media, organic, email, ABM, and in-person/virtual events.
Drive Pipeline Insights: Develop and deliver regular reports and dashboards that track pipeline creation, marketing-influenced revenue, and campaign attribution. Identify patterns and gaps to uncover new opportunities for pipeline acceleration.
Strategic Marketing Partner: Collaborate closely with marketing leaders across demand generation, field marketing, events, web, digital, and operations to define KPIs, test hypotheses, and ensure alignment on business goals and performance benchmarks.
Performance Optimization: Provide data-driven recommendations on budget allocation, audience targeting, creative strategy, and channel mix based on ongoing performance insights and historical trends.
Reporting & Visualization: Build intuitive, executive-ready reporting frameworks that clearly communicate campaign impact. Use tools such as Tableau and Salesforce to make data accessible and actionable.
Forecasting & Modeling: Support pipeline forecasting and scenario planning. Develop predictive models that help prioritize investment across marketing efforts.
Cross-Functional Leadership: Work with RevOps and MarOps to ensure consistency in measurement and holistic visibility into GTM strategy effectiveness including identifying points of improvement in data hygiene.
What You Need To Be Successful
7+ years of experience in marketing analytics, marketing operations, or data science—preferably in a B2B SaaS environment.
Strong understanding of growth marketing and the SaaS demand generation funnel.
Proven track record in delivering actionable insights that have driven measurable performance improvements.
Experience analyzing multi-touch campaign data and managing attribution models.
Fluency with tools such as Salesforce, Marketo, Tableau/Looker, Google Analytics, and Excel; SQL knowledge a plus.
Excellent communication skills with the ability to distill complex data into executive-level insights and recommendations.
Strategic thinker with a strong business acumen and the ability to challenge the status quo with data-backed perspectives.
Comfortable working in a fast-paced, evolving environment and influencing cross-functional teams without direct authority.
What’s in it for you?
Join an ambitious tech company reshaping the way people build digital experiences
Full-time employees receive Stock Options for the opportunity to share in the success of our company
Comprehensive healthcare package covering 100% of monthly health premiums for employees and 85% of costs for your dependents
Fertility and family building benefits, including a lifetime reimbursable wallet to support your growing family
Work-Life balance and You Time: generous paid time off, including vacation, sick, compassion, education, and volunteer days
Company paid parental leave to care for and focus on your growing family
Personal education budget to improve skills and grow in your career
Virtual and in-person events, including workshops, guest speakers, and networking opportunities
Annual wellbeing stipend for physical, financial, or emotional health
Monthly communication stipend and phone hardware upgrade reimbursement
New hire office equipment stipend for hybrid or distributed employees
Salary and location notes: This role may be conducted in a state where Contentful is registered to do business. Salary range: $171,000 - $209,000. This position is eligible for equity awards, bonuses, and other incentives in accordance with Contentful’s plans.
Who are we? Contentful is a leading
digital experience platform
that helps modern businesses meet the growing demand for engaging, personalized content at scale. By blending composability with native
AI
capabilities, Contentful enables dynamic personalization, automated content delivery, and real-time experimentation, powering next-generation digital experiences across brands, regions, and channels for more than 4,200 organizations worldwide. More than
700 people
from more than
70 nations
contribute their energy and creativity to Contentful, working from hubs in Berlin, Denver, San Francisco, London, New York, and distributed worldwide.
Everyone is welcome here!
Contentful is an equal opportunity employer. All qualified applications will receive consideration for employment without regard to race, color, national origin, religion, sexual orientation, gender, gender identity, age, disability, or length of unemployment. If you need reasonable accommodations at any point during the application or interview process, please let your recruiting coordinator know.
By clicking “Apply for this job,” I acknowledge that I have read Contentful’s Candidate Privacy Notice and consent to the collection, processing, use, and storage of my personal information as described therein.
#J-18808-Ljbffr