CohnReznick Professional Services Pvt Ltd
Real Estate Industry Senior Marketing Manager
CohnReznick Professional Services Pvt Ltd, Lake Hiawatha, New Jersey, us, 07034
Overview
Join to apply for the
Real Estate Industry Senior Marketing Manager
role at
CohnReznick Professional Services Pvt Ltd Location: Holmdel, Parsippany, New Jersey. This position is hybrid; team members are expected to be in the office/together in person on average 3 days a week. Opportunity details — Department: Practice Management; Function: Marketing. Your Team
Join a team of creative and committed marketing and business development professionals responsible for creating and executing the marketing strategy that helps drive growth in key industry verticals. Data-driven and impact focused, you’ll help the firm reach new heights in our affordable housing, commercial real estate, and construction markets. Your Role
Reporting to the Portfolio Marketing Director, the Real Estate Industry Senior Marketing Manager creates and executes a marketing plan that targets affordable housing and commercial real estate developers, operators, and investors, as well as construction industry contractors. With a nuanced understanding of the Real Estate industry, you will execute marketing campaigns across paid, earned, and owned channels to enhance visibility, shape buyer perception, create compelling client experiences, and drive demand. Responsibilities
Research and analyze industry trends and competitors to identify growth opportunities and create market differentiation. Build and manage the industry marketing plan and budget. Drive awareness by creating practice messaging that targets buyer personas and the practice’s ideal client profile and communicates the practice’s point-of-view. Create and execute campaigns that maximize lead generation across all channels to strengthen the sales pipeline. Produce and deliver thought leadership across paid, earned, and owned channels. Identify and drive sales enablement initiatives with a focus on client expansion and cross-selling. Measure, report, and communicate marketing campaigns/programs to the industry team and practice and marketing leadership. Connect go-to-market strategies across Real Estate sub-industry verticals, driving collaboration between Commercial Real Estate, Affordable Housing, and Construction. Your Experience
The successful candidate will have: 8+ years of professional services marketing and/or business development experience. 3+ years of experience in real estate marketing or professional services marketing in the real estate sector, including affordable housing. Strong marketing and campaign planning skills; experience with content, events, marketing automation, web, and social marketers to deliver campaign ROI. Exceptional strategic and critical thinking with a consultative approach to working with industry leaders, client service professionals, and marketing at all levels. Significant project management, organization, delegation, and multi-tasking skills in a fast-paced environment. Persuasive communication with ability to gain consensus and demonstrate executive presence. Team-oriented with ability to strategize, consult with SMEs, and execute to create impact. Experience managing experienced marketing professionals (this position currently has two direct reports). Experience with a complex marketing technology stack including CRM, Marketing Automation, and Marketing Project Management tools (e.g., Marketo, Microsoft Dynamics, Monday.com) and Microsoft Office. Experience with Microsoft CoPilot for go-to-market efficiencies preferred. Undergraduate degree in Marketing, Business, or related field; a master’s degree is preferred. In addition, please review our
Universal Job Standards . We are dedicated to building a diverse, equitable, and inclusive workplace. If you’re excited about this role but your experience doesn’t align perfectly with every qualification, we still encourage you to apply. Compensation
— In
New Jersey , the salary range for a
Senior Marketing Manager
is
$147,000 to $203,000 . Actual compensation depends on skills, experience, qualifications and location. Salary is part of the total rewards package, which includes a discretionary performance bonus, generous PTO, parental benefits, and learning opportunities. EEO
— CohnReznick is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, or protected veteran status and will not be discriminated against on the basis of disability. For more information, see Equal Employment Opportunity Posters. If you are an individual with a disability in need of assistance during the recruitment process, please contact
CRaccommodation@CohnReznick.com . CohnReznick does not accept unsolicited resumes from third-party recruiters unless engaged by the CohnReznick Talent Acquisition Team by written agreement. #GD #IND123
#J-18808-Ljbffr
Join to apply for the
Real Estate Industry Senior Marketing Manager
role at
CohnReznick Professional Services Pvt Ltd Location: Holmdel, Parsippany, New Jersey. This position is hybrid; team members are expected to be in the office/together in person on average 3 days a week. Opportunity details — Department: Practice Management; Function: Marketing. Your Team
Join a team of creative and committed marketing and business development professionals responsible for creating and executing the marketing strategy that helps drive growth in key industry verticals. Data-driven and impact focused, you’ll help the firm reach new heights in our affordable housing, commercial real estate, and construction markets. Your Role
Reporting to the Portfolio Marketing Director, the Real Estate Industry Senior Marketing Manager creates and executes a marketing plan that targets affordable housing and commercial real estate developers, operators, and investors, as well as construction industry contractors. With a nuanced understanding of the Real Estate industry, you will execute marketing campaigns across paid, earned, and owned channels to enhance visibility, shape buyer perception, create compelling client experiences, and drive demand. Responsibilities
Research and analyze industry trends and competitors to identify growth opportunities and create market differentiation. Build and manage the industry marketing plan and budget. Drive awareness by creating practice messaging that targets buyer personas and the practice’s ideal client profile and communicates the practice’s point-of-view. Create and execute campaigns that maximize lead generation across all channels to strengthen the sales pipeline. Produce and deliver thought leadership across paid, earned, and owned channels. Identify and drive sales enablement initiatives with a focus on client expansion and cross-selling. Measure, report, and communicate marketing campaigns/programs to the industry team and practice and marketing leadership. Connect go-to-market strategies across Real Estate sub-industry verticals, driving collaboration between Commercial Real Estate, Affordable Housing, and Construction. Your Experience
The successful candidate will have: 8+ years of professional services marketing and/or business development experience. 3+ years of experience in real estate marketing or professional services marketing in the real estate sector, including affordable housing. Strong marketing and campaign planning skills; experience with content, events, marketing automation, web, and social marketers to deliver campaign ROI. Exceptional strategic and critical thinking with a consultative approach to working with industry leaders, client service professionals, and marketing at all levels. Significant project management, organization, delegation, and multi-tasking skills in a fast-paced environment. Persuasive communication with ability to gain consensus and demonstrate executive presence. Team-oriented with ability to strategize, consult with SMEs, and execute to create impact. Experience managing experienced marketing professionals (this position currently has two direct reports). Experience with a complex marketing technology stack including CRM, Marketing Automation, and Marketing Project Management tools (e.g., Marketo, Microsoft Dynamics, Monday.com) and Microsoft Office. Experience with Microsoft CoPilot for go-to-market efficiencies preferred. Undergraduate degree in Marketing, Business, or related field; a master’s degree is preferred. In addition, please review our
Universal Job Standards . We are dedicated to building a diverse, equitable, and inclusive workplace. If you’re excited about this role but your experience doesn’t align perfectly with every qualification, we still encourage you to apply. Compensation
— In
New Jersey , the salary range for a
Senior Marketing Manager
is
$147,000 to $203,000 . Actual compensation depends on skills, experience, qualifications and location. Salary is part of the total rewards package, which includes a discretionary performance bonus, generous PTO, parental benefits, and learning opportunities. EEO
— CohnReznick is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, or protected veteran status and will not be discriminated against on the basis of disability. For more information, see Equal Employment Opportunity Posters. If you are an individual with a disability in need of assistance during the recruitment process, please contact
CRaccommodation@CohnReznick.com . CohnReznick does not accept unsolicited resumes from third-party recruiters unless engaged by the CohnReznick Talent Acquisition Team by written agreement. #GD #IND123
#J-18808-Ljbffr