CohnReznick
Overview
Real Estate Industry Senior Marketing Manager at CohnReznick CohnReznick is seeking a Real Estate Industry Senior Marketing Manager to join the firm. The role reports to the Portfolio Marketing Director and focuses on creating and executing a marketing plan for affordable housing, commercial real estate developers/operators/investors, and construction industry contractors. The position is hybrid with in-office collaboration encouraged about 3 days per week, depending on the team.
Responsibilities
Research and analyze industry trends and competitors to identify growth opportunities and create market differentiation. Build and manage the industry marketing plan and budget. Drive awareness by creating practice messaging that targets buyer personas and the practice’s ideal client profile and communicates the practice’s point-of-view. Create and execute campaigns that maximize lead generation across all channels to strengthen the sales pipeline. Produce and deliver thought leadership across paid, earned, and owned channels. Identify and drive sales enablement initiatives, with a focus on client expansion and cross-selling. Measure, report, and communicate marketing campaigns/programs to the industry team and marketing leadership. Connect go-to-market strategies across Real Estate sub-industry verticals, driving collaboration between Commercial Real Estate, Affordable Housing, and Construction. Your Experience
The successful candidate will have professional services experience targeting the real estate industry sectors, with a proven track record for driving marketing-influenced revenue and a desire to work in a dynamic and innovative environment. 8+ years of professional services marketing and/or business development experience required. 3+ years of experience working in real estate marketing or professional services marketing in the real estate sector, including affordable housing. Strong marketing and campaign planning skills, experience with content, event, marketing automation, web, and social marketers to deliver campaign ROI. Exceptional strategic and critical thinking skills with a consultative approach to working with industry leaders, client service professionals, and marketing at all levels. Significant project management, organization, delegation, and multi-tasking skills in a fast-paced, deadline-driven environment. Persuasive communication skills with the ability to gain consensus and demonstrate executive presence. Team player who can strategize, consult with SMEs, and implement impact effectively. Experience managing marketing professionals (two direct reports for this position). Experience with a complex marketing technology stack including CRM, Marketing Automation, Marketing Project Management (e.g., Marketo, Microsoft Dynamics, Monday.com) and Microsoft Office. Experience with Microsoft CoPilot to create go-to-market efficiencies preferred. Undergraduate degree in Marketing, Business, or related field; Master’s degree preferred. In addition, review our Universal Job Standards. We are committed to a diverse, equitable, and inclusive workplace and encourage applicants even if not all qualifications are met. Salary in Connecticut for this role ranges from $134,000 to $203,000, with compensation dependent on skills, experience, location, and applicable employment laws. The total rewards package includes discretionary bonus, generous PTO, parental benefits, and learning/development opportunities. For details about life at CohnReznick, visit Life at CohnReznick. Legal and EEO
CohnReznick is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability, or protected veteran status.
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Real Estate Industry Senior Marketing Manager at CohnReznick CohnReznick is seeking a Real Estate Industry Senior Marketing Manager to join the firm. The role reports to the Portfolio Marketing Director and focuses on creating and executing a marketing plan for affordable housing, commercial real estate developers/operators/investors, and construction industry contractors. The position is hybrid with in-office collaboration encouraged about 3 days per week, depending on the team.
Responsibilities
Research and analyze industry trends and competitors to identify growth opportunities and create market differentiation. Build and manage the industry marketing plan and budget. Drive awareness by creating practice messaging that targets buyer personas and the practice’s ideal client profile and communicates the practice’s point-of-view. Create and execute campaigns that maximize lead generation across all channels to strengthen the sales pipeline. Produce and deliver thought leadership across paid, earned, and owned channels. Identify and drive sales enablement initiatives, with a focus on client expansion and cross-selling. Measure, report, and communicate marketing campaigns/programs to the industry team and marketing leadership. Connect go-to-market strategies across Real Estate sub-industry verticals, driving collaboration between Commercial Real Estate, Affordable Housing, and Construction. Your Experience
The successful candidate will have professional services experience targeting the real estate industry sectors, with a proven track record for driving marketing-influenced revenue and a desire to work in a dynamic and innovative environment. 8+ years of professional services marketing and/or business development experience required. 3+ years of experience working in real estate marketing or professional services marketing in the real estate sector, including affordable housing. Strong marketing and campaign planning skills, experience with content, event, marketing automation, web, and social marketers to deliver campaign ROI. Exceptional strategic and critical thinking skills with a consultative approach to working with industry leaders, client service professionals, and marketing at all levels. Significant project management, organization, delegation, and multi-tasking skills in a fast-paced, deadline-driven environment. Persuasive communication skills with the ability to gain consensus and demonstrate executive presence. Team player who can strategize, consult with SMEs, and implement impact effectively. Experience managing marketing professionals (two direct reports for this position). Experience with a complex marketing technology stack including CRM, Marketing Automation, Marketing Project Management (e.g., Marketo, Microsoft Dynamics, Monday.com) and Microsoft Office. Experience with Microsoft CoPilot to create go-to-market efficiencies preferred. Undergraduate degree in Marketing, Business, or related field; Master’s degree preferred. In addition, review our Universal Job Standards. We are committed to a diverse, equitable, and inclusive workplace and encourage applicants even if not all qualifications are met. Salary in Connecticut for this role ranges from $134,000 to $203,000, with compensation dependent on skills, experience, location, and applicable employment laws. The total rewards package includes discretionary bonus, generous PTO, parental benefits, and learning/development opportunities. For details about life at CohnReznick, visit Life at CohnReznick. Legal and EEO
CohnReznick is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability, or protected veteran status.
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