CohnReznick
Real Estate Industry Senior Marketing Manager
CohnReznick, Lake Hiawatha, New Jersey, us, 07034
Job title
Real Estate Industry Senior Marketing Manager Base pay range $147,000.00/yr - $203,000.00/yr As CohnReznick grows, so do our career opportunities. CohnReznick is a national professional services firm delivering advisory, assurance, and tax services. We seek a Real Estate Industry Senior Marketing Manager to join the Firm.
CohnReznick is a hybrid firm. Most professionals are located within a commutable distance to an office. This position is hybrid; team members are expected to be thoughtful about in-person collaboration. On average, team members are in the office about 3 days a week for in-person collaboration.
Your team
Join a team of marketing and business development professionals responsible for creating and executing the marketing strategy that supports growth in key industry verticals. Data-driven and impact-focused, you’ll help the firm reach new heights in affordable housing, commercial real estate, and construction markets.
Why CohnReznick?
We aim to create opportunity, value, and trust for clients, our people, and our communities. We offer a balanced work culture with opportunities to solve client challenges, volunteer, and grow. Our Total Rewards package includes generous PTO, flexible work environment, parental leave, learning and development, and volunteer time off.
Your role
Reporting to the Portfolio Marketing Director, the Real Estate Industry Senior Marketing Manager creates and executes a marketing plan targeting affordable housing and commercial real estate developers, operators, and investors, as well as construction industry contractors. You will execute campaigns across paid, earned, and owned channels to enhance visibility, shape buyer perception, create client experiences, and drive demand.
Responsibilities
Research and analyze industry trends and competitors to identify growth opportunities and create market differentiation.
Build and manage the industry marketing plan and budget.
Drive awareness by creating practice messaging that targets buyer personas and the practice’s ideal client profile, communicating the practice’s point of view.
Create and execute campaigns that maximize lead generation across all channels to strengthen the sales pipeline.
Produce and deliver thought leadership across paid, earned, and owned channels.
Identify and drive sales enablement initiatives, with a focus on client expansion and cross-selling.
Measure, report, and communicate marketing campaigns/programs to the industry team and leadership.
Coordinate go-to-market strategies across Real Estate sub-industry verticals, driving collaboration between Commercial Real Estate, Affordable Housing, and Construction.
Your experience
8+ years of professional services marketing and/or business development experience required.
3+ years of experience in real estate marketing or professional services marketing in the real estate sector, including affordable housing.
Strong marketing and campaign planning skills with experience in content, events, marketing automation, web, and social channels to deliver ROI.
Strategic and critical thinking with a consultative approach to working with industry leaders and marketing teams.
Project management, organization, delegation, and multi-tasking skills in a fast-paced environment.
Persuasive communication with the ability to influence and demonstrate executive presence.
Team-oriented with a hands-on approach to impact.
Experience managing marketing professionals (current role has two direct reports).
Experience with marketing technology stacks (CRM, Marketing Automation, PM tools) and Microsoft Office. Experience with Microsoft Copilot preferred.
Undergraduate degree in Marketing, Business, or related field; Master's preferred.
In addition, please review our Universal Job Standards. If experience does not align perfectly with every qualification, we still encourage you to apply.
Equal Employment Opportunity
CohnReznick is an equal opportunity employer, committed to a diverse and inclusive workplace. All qualified applicants will receive consideration without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, or protected veteran status and will not be discriminated against on the basis of disability. See Equal Employment Opportunity Posters.
If you are an individual with a disability in need of assistance during the recruitment process, contact CRaccommodation@CohnReznick.com. This email is for accessibility assistance and not a submission portal for positions.
CohnReznick does not accept unsolicited resumes from third-party recruiters unless engaged by CohnReznick Talent Acquisition with a written agreement. Fees may be owed to submitting agencies as applicable.
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Real Estate Industry Senior Marketing Manager Base pay range $147,000.00/yr - $203,000.00/yr As CohnReznick grows, so do our career opportunities. CohnReznick is a national professional services firm delivering advisory, assurance, and tax services. We seek a Real Estate Industry Senior Marketing Manager to join the Firm.
CohnReznick is a hybrid firm. Most professionals are located within a commutable distance to an office. This position is hybrid; team members are expected to be thoughtful about in-person collaboration. On average, team members are in the office about 3 days a week for in-person collaboration.
Your team
Join a team of marketing and business development professionals responsible for creating and executing the marketing strategy that supports growth in key industry verticals. Data-driven and impact-focused, you’ll help the firm reach new heights in affordable housing, commercial real estate, and construction markets.
Why CohnReznick?
We aim to create opportunity, value, and trust for clients, our people, and our communities. We offer a balanced work culture with opportunities to solve client challenges, volunteer, and grow. Our Total Rewards package includes generous PTO, flexible work environment, parental leave, learning and development, and volunteer time off.
Your role
Reporting to the Portfolio Marketing Director, the Real Estate Industry Senior Marketing Manager creates and executes a marketing plan targeting affordable housing and commercial real estate developers, operators, and investors, as well as construction industry contractors. You will execute campaigns across paid, earned, and owned channels to enhance visibility, shape buyer perception, create client experiences, and drive demand.
Responsibilities
Research and analyze industry trends and competitors to identify growth opportunities and create market differentiation.
Build and manage the industry marketing plan and budget.
Drive awareness by creating practice messaging that targets buyer personas and the practice’s ideal client profile, communicating the practice’s point of view.
Create and execute campaigns that maximize lead generation across all channels to strengthen the sales pipeline.
Produce and deliver thought leadership across paid, earned, and owned channels.
Identify and drive sales enablement initiatives, with a focus on client expansion and cross-selling.
Measure, report, and communicate marketing campaigns/programs to the industry team and leadership.
Coordinate go-to-market strategies across Real Estate sub-industry verticals, driving collaboration between Commercial Real Estate, Affordable Housing, and Construction.
Your experience
8+ years of professional services marketing and/or business development experience required.
3+ years of experience in real estate marketing or professional services marketing in the real estate sector, including affordable housing.
Strong marketing and campaign planning skills with experience in content, events, marketing automation, web, and social channels to deliver ROI.
Strategic and critical thinking with a consultative approach to working with industry leaders and marketing teams.
Project management, organization, delegation, and multi-tasking skills in a fast-paced environment.
Persuasive communication with the ability to influence and demonstrate executive presence.
Team-oriented with a hands-on approach to impact.
Experience managing marketing professionals (current role has two direct reports).
Experience with marketing technology stacks (CRM, Marketing Automation, PM tools) and Microsoft Office. Experience with Microsoft Copilot preferred.
Undergraduate degree in Marketing, Business, or related field; Master's preferred.
In addition, please review our Universal Job Standards. If experience does not align perfectly with every qualification, we still encourage you to apply.
Equal Employment Opportunity
CohnReznick is an equal opportunity employer, committed to a diverse and inclusive workplace. All qualified applicants will receive consideration without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, or protected veteran status and will not be discriminated against on the basis of disability. See Equal Employment Opportunity Posters.
If you are an individual with a disability in need of assistance during the recruitment process, contact CRaccommodation@CohnReznick.com. This email is for accessibility assistance and not a submission portal for positions.
CohnReznick does not accept unsolicited resumes from third-party recruiters unless engaged by CohnReznick Talent Acquisition with a written agreement. Fees may be owed to submitting agencies as applicable.
#J-18808-Ljbffr